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Top Brands
Hard Baits
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SPRO Hunter 65 SB Shallow Squarebill Crankbait
Retail: $11.99Our Price: $10.19Features: The SPRO Hunter 65 SB is a 2 1/2 inch, 1/2 ounce shallow diving squarebill crankbait. Dives 3 to 5 feet with an erratic hunting action. ...
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Strike King Chick Magnet Flat Sided Crankbait
Retail: $11.99Our Price: $10.19Features: The Strike King Chick Magnet Flat Sided Crankbait is a flat-sided crankbait. Designed with a thin body and circuit board lip to impart a...
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Rapala Original Floater F03 Balsa Minnow
Retail: $10.49Our Price: $8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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SPRO Little John 50 Type R Shallow Diving Crankbait
Retail: $15.49Our Price: $13.17Features: The SPRO Little John 50 Type R 50 is a new rattling version of the 2 1/2 inch, 1/2 ounce Little John 50 shallow diver (3 to 5 feet). Bois...
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G-Ratt Baits Poppa Pete 2.0 Glide Bait - 10 Inch
Retail: $54.99Our Price: $46.74Features: The all new G-Ratt Baits Poppa Pete 2.0 Glide Bait takes what you know and love from the Original Poppa Pete, but upgrades it for even de...
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Yo-Zuri Floating Magnum Minnow 105mm - 4.125 Inch
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri Floating Magnum Minnow 105mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else ac...
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Lucky Craft Pointer 78 SP Suspending Jerkbait - 3.125 Inch
Retail: $16.99Our Price: $15.29Features: The Lucky Craft Pointer 78 SP Suspending Jerkbait is one of many members of the LEGENDARY Pointer Family of Jerkbaits and it truly lives...
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Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
Retail: $14.49Our Price: $12.32Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Savage Gear 3D Topwater Suicide Duck Small Animal Wakebait
from Retail: $24.99from $21.24Features: The Savage Gear 3D Topwater Suicide Duck mimics a fleeing duck just waiting to be plucked out by the predator. Rigged with top and botto...
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Rapala Original Floater Elite 120 Minnow - 4.75 Inch
Retail: $18.99Our Price: $16.14Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...
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Storm Original Hot 'N Tot 05 Crankbait
Retail: $8.49Our Price: $7.22Features: The Storm Original Hot 'N Tot 05 is a 2 inch, 3/16 ounce metal-lipped walleye trolling crankbait. If it ain't broke, don't fix it: uses ...
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Strike King Bitsy Pad Perch - 3 Inch
Retail: $6.99Our Price: $5.94Features: The all new Strike King Bitsy Pad Perch improves on the success of the already popular KVD Pad Perch by giving it a smaller profile more...
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Bucca Bull Shad Swimbait - 5 Inch
Retail: $25.99Our Price: $23.39Features: Premium three-jointed swimbait designed to mimic natural shad and baitfish, delivering lifelike action that trophy bass can't resist. Bui...
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River2Sea Biggie Poppa Bumpin' Rattle Fast Squarebill
Retail:Our Price: $9.99Features: River2Sea Biggie Poppa Bumpin' Rattle is a 2 5/8 inch squarebill crankbait designed by Ish Monroe. The Biggie Poppa uses its square bill...
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Luhr-Jensen Kwikfish X-Treme K9X
Retail: $9.49Our Price: $8.07Features: Luhr-Jensen Kwikfish X-Treme K9X are strong, durable, full-throttle, wide-action hard lures that challenge gamefish both small and large....
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Lucky Craft Pointer 78 SP Suspending Jerkbait - 3.125 Inch
Retail: $15.99Our Price: $14.39Features: The Lucky Craft Pointer 78DD SP Deep Diving Suspending Jerkbait is one of many members of the LEGENDARY Pointer Family of Jerkbaits and ...
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Rapala CountDown CD05 2 inch Balsa Minnow
Retail: $10.49Our Price: $8.92Features: The Rapala CountDown CD05 is a 2 inch, 3/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target s...
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SPRO Rat 30 Wakebait
Retail: $35.99Our Price: $30.59The SPRO Rat 30 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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Storm Original ThunderStick 4 3/8 inch Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $7.22Features: The Storm Original ThunderStick is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. True in design and manufacturing to t...
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SPRO Aruku Shad 65 Lipless Crankbait
Retail: $11.99Our Price: $10.19Features: The SPRO Aruku Shad 65 is a 2 1/2 inch, 3/8 ounce lipless crankbait. Unique nose-down swimming posture comes through cover extremely wel...
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Berkley Stunna 100 Jerkbait - 3.94 Inch
Retail: $16.99Our Price: $15.29Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...
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Rapala Super Shad Rap 5 1/2 inch Crankbait
Retail: $22.49Our Price: $19.12Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Bucca Trick Shad Glidebait - 8 Inch
Retail: $52.99Our Price: $47.69Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...
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Z-Man Pop ShadZ 5 inch Soft Plastic Popper 3 pack
Retail: $6.99Our Price: $5.94The Z Man Pop ShadZ Soft Plastic Popper is a unique hybrid swimbait and popper, combining 50-percent soft plastic and 50-percent popper design tha...
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Rapala Scatter Rap 09 Tail Dancer Deep Diving Crankbait
Retail: $16.49Our Price: $14.02Features: The Rapala Scatter Rap 09 Tail Dancer is a 3 1/2 inch, 7/16 ounce variant of the Rapala Tail Dancer with Scatter Lip. Evasive, erratic a...
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Bill Lewis Rat-L-Trap Mag Trap Lipless crankbait
from Retail: $7.99from $6.79Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mim...
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Evergreen International CR-6 Medium Diving Crankbait
from Retail: $15.99from $13.59Features: The Evergreen International CR-6 is a 2 1/4 inch, 7/16 ounce medium diving crankbait. Natural high-pitch rolling and vivid wobbling act...
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Strike King KVD 1.5 Deep Diver Squarebill Crankbait
Retail: $10.99Our Price: $9.34Features: The Strike King KVD Deep Diver Squarebill 1.5 Crankbait is designed with the legendary Kevin VanDam to create a deeper diving plug with ...
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Yo-Zuri Floating Magnum Minnow Jr. 70mm - 2.75 Inch
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Strike King KVD Elite 8.0 Squarebill Crankbait - 4.5 Inch
Retail: $18.99Our Price: $16.14Features: The all new Strike King KVD Elite 8.0 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...
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Strike King Bitsy Poppin Perch - 3 Inch
Retail: $6.99Our Price: $5.94Features: The all new Strike King Bitsy Poppin Perch improves on the success of the already popular KVD Poppin Perch by giving it a smaller profil...
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Strike King KVD Sexy Dawg 4 1/2 inch Topwater Walker
Retail: $11.99Our Price: $10.19Features: The Strike King KVD Sexy Dawg is a 4 1/2 inch, 7/8 ounce topwater walking lure. Developed by KVD himself to be an easy to walk, long cas...
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Jackall Riser Bait 007R Topwater Lure
Retail: $20.99Our Price: $19.94Features: The Jackall Riser Bait 007R Topwater Lure is a super unique Topwater Lures that drives your local water crazy and gets bit all day long!...
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Storm ThunderStick MadFlash 4 3/8 inch Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $8.49Features: The Storm ThunderStick MadFlash is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. Form and shape are true in design an...
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Evergreen International CR-16 Extra Deep Diving Crankbait
from Retail: $17.99from $14.99Features: The Evergreen International CR-16 is a 3 inch, 15/16 ounce extra deep-diving crankbait. Natural high-pitch rolling and vivid wobbling a...
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SPRO John Crews Fat John 60 Shallow Crankbait
Retail: $15.49Our Price: $13.17The 2 1/3 inch, 5/8 ounce SPRO John Crews Fat John 60 Crankbait is more than just a bigger and wider version of the famous Little John. It actually...
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SPRO Little John Micro 45 Shallow Ultralight Crankbait
Retail: $15.49Our Price: $13.17Features: The SPRO Little John Micro 45 is a 1 3/4 inch, 5/16 ounce finesse shallow diver crankbait that dives 2 to 3 feet. Perfect for tough fish...
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Rapala Ott's Garage Deep Tiny 07 Crankbait - 2 1/4 Inch
Retail: $12.99Our Price: $11.04Features: The all new 2.25 inch Rapala Ott's Garage Deep Tiny 07 Crankbait has been meticulously designed by Bassmaster Classic Champion Ott Defoe ...
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Bill Lewis Zig-Zag Topwater
Retail: $9.99Our Price: $8.49Features: The all new Bill Lewis Zig-Zag Topwater reimagines a classic Topwater Bait design and puts a modern touch on in to give your local water...
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River2Sea Bubble Walker 128 Topwater Walker/Popper
Retail:Our Price: $12.99Features: The River2Sea Bubble Walker is a floating topwater bait that can walk as well as pop. Bubble Walker 128 has a feathered rear treble hook...
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Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
Retail: $15.99Our Price: $13.59Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 2.5 Inch
Retail: $10.99Our Price: $9.34Features: The 2.5 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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Jackall Pompadour Topwater Lure
Retail: $30.99Our Price: $29.44Features: The Pompadour Topwater Lure is a 3-inch winged topwater prop lure. Metal wings that produce a big splash and distinct sound complemented...
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SPRO E Pop 80 Topwater Popper
Retail: $11.99Our Price: $10.19Features: The SPRO E Pop 80 is a 3 inch, 7/16 ounce topwater popper. Perfect balance of quality, performance, and value. Internal rattles add an e...
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Rebel Big Craw 2 1/2 inch Medium Diving Crankbait
Retail: $6.99Our Price: $6.29Features: The Rebel Big Craw Medium Diving Crankbait is a 2 1/2 inch, 7/16 ounce medium to deep diving crawfish imitating crankbait. Classic multi...
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Berkley Hit Stick 9 - 3.5 Inch
Retail: $9.99Our Price: $8.99Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Strike King 6XD Elite Series Crankbait - 3 Inch
Retail: $12.99Our Price: $11.04Features: The all new Strike King 6XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...
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