Hard Baits

Features: The Lucky Craft Slender Pointer 112MR Medium Running Suspending Jerkbait is a slight departure from the LEGENDARY Pointer Series of Luck...

Features: The Megabass Megadog-X is a supercharged walking bait designed to provoke reactive frenzies among trophy freshwater targets! Incorporate...

Features: The Rapala Floating Magnum is a 7 inch, 1 1/2 ounce oversized floating jerkbait. Perfect choice for catching virtually any moderate to la...

Features: The Strike King Mr. Crappie Slab Hammer SHCC3 is a 3 inch medium diving crappie crankbait that dives to 8 feet. Designed to be cast, trol...

Features: The Lucky Craft LC 1.5 Super Shallow Runner (SSR) Squarebill Crankbaits are fish catching machines that almost guarantee a fish with eac...

Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...

Features: The SPRO Fat Papa 70 is a 2 3/4 inch, 3/4 ounce deep diving crankbait that runs between 10 and 14 feet deep. Designed by Bassmaster Elit...

Features: The Megabass Knuckle LD features a durable circuit board lip: FX lip of the original is converted to a carefully-angled circuit board li...

Features: The Lucky Craft Sammy 115 is a 4.5 Inch Topwater Walker that elicits a Legendary "walk the dog" action calling in big fish from far and w...

Features: The Lucky Craft Pointer 65DD SP Deep Diving Suspending Jerkbait is one of many members of the LEGENDARY Pointer Family of Jerkbaits and ...

Features: The Bomber Model A Crankbait Variety Pack is a 3-piece, multi-depth variety pack of crankbaits. Includes 1 each: Bomber Model 2A, 4A and...

 Length Weight Class 4 1/4" 1 oz. Wake Megabass I-Jack provides massive surface-waking impact and an intense twisting, flashing body acti...

Features: The Berkley Flicker Minnow Trolling Pack is a highly effective crankbait suitable for various fishing conditions! Hand-selected Trolling ...

Features: The Lucky Craft Silent Fat BDS3 Squarebill Crankbait is a 3 inch (75 mm) Shallow-Diving Squarebill Floating Crankbait with an impeccable ...

Features: The Rapala Rap-V 05 Blade Bait Lipless Hybrid is a new 2 inch (3/8 oz) lipless hybrid blade bait--the smaller, younger brother to the Rap...

Features: The Deps Slide Swimmer 175 Floating Glide Bait expands the lineup with a high-buoyancy model, perfect for targeting shallow bass with su...

Features: The Lucky Craft LC 2.5 Super Shallow Runner (SSR) Squarebill Crankbaits are fish catching machines that almost guarantee a fish with eac...

Features: TN 60/70 Disc Knocker Lipless Crankbait is a 2 2/5 inch or a 2 4/5 inch disc knocker lipless crankbait. Thin, disc-shaped weight that pr...

Features: The i-WING 135 is a 5.3 inch, 1 5/8 ounce lure that brings explosive buzz-crawling action to the topwater world. Built to withstand and ...

Features: The Megabass Vibration-X Ultra is a rattling lipless crankbait from Megabass. The Vibration-X Ultra is 3 inches long and weighs in at 1/...

Features: The Megabass Coayu Slide Sinker is a fresh take on the popular Megabass Dog-X Jr. that is intended to not only walk the surface, but also...

Features: The Geecrack Akasick Pencil 90 is a topwater walker that skates tail-down across the water, mimicking a panicked small fish to entice agg...

Features: The Megabass Vibration-X Dyna Rattle is a JDM Exclusive, now on U.S. soil, compact lipless crankbait with a focus on high power and perf...

Features: The all new Megabass Live-X Revenge, a sequel to the Live Legend, redefines fishing performance with modern technology! Incorporates a s...

Features: The Megabass Diving Flap Slap is a floating crankbait that is modeled after the Threadfin Shad, one of the more common baitfish in the Un...

Features: The Megabass Quiet Griffon SR-X boasts a compact body that creates a wide wobble, displacing ample water and appearing larger than its s...

Features: The Megabass Griffon MR-X is an improved Medium Diving version of the legendary Griffon crafted by Yuki Ito himself, that is designed to...

Features: The Megabass Vision 95 Q-Go Jerkbait is a JDM Exclusive Jerkbait finally making its way to U.S. soil! Offers high buoyancy and responsiv...

Features: The Megabass Vibration-X Vatalion SF is a Shallow Floating Jointed Swimbait designed for sub-surface fishing with a sleek, tall body that...

Features: Pro Picked Kits deliver top-performing lures selected by pros, giving anglers a complete set of effective baits at a great value for targ...

Features: The Deps Slide Swimmer 115 Glide Bait is the smallest offering in the renowned Slide Swimmer series, delivering captivating action in a ...

Features: The Deps Tiny Bulldoze 100 is a Floating Bluegill Style Swimbait designed to deliver bold cover performance with strong vibration and rea...

Features: The Megabass Prop Darter 80 is a completely custom designed topwater bait from the pros at Megabass that has an action and sound unlike ...

Features: Exclusive Limited-Edition Colors & Actions - Packed with rare 2026-only finishes on proven killers like the Vision 110's darting havo...

Features: The Megabass X-Pod Topwater Lure is a truly Revolutionary Lure from the Tuki Ito that aims to give you an upper hand in ever changing con...

Features: The Bobby Garland Crappie Deluxe Premium Kit is a comprehensive selection of soft plastics and jig heads, designed for anglers targeting ...

Features: Versatile deep-diving crankbait designed for full-range bottom contact, allowing you to trigger strikes from both deep and shallow zones ...

Features: The Megabass Big-M 7.5 Magnum Deep Diving Crankbait is built for the Monster Hunters out there looking to not only catch Leviathan Class...

Features: The all new Megabass Live-X Model 1, a sequel to the Live Legend, redefines fishing performance with modern technology! Incorporates a s...

Features: The Deps Slide Swimmer 145 Glide Bait is a downsized yet effective lure for attracting big bites from hungry bass! Single joint design e...

Features: The all new Daiwa DR Minnow Jointed Sinking Jerkbait is a meticulously designed lure with an innovative jointed body for life-like swimm...

Features: The Megabass Great Hunting Haruzemi Topwater Cicada is a truly a one of a kind bait designed specifically for trout but applicable to an...

Features: The Megabass Griffon SR-X is an improved Shallow Diving version of the legendary Griffon crafted by Yuki Ito himself, that is designed t...

Features: The Deps Slide Swimmer 250 is a XL-sized glide bait designed to attract monster fish! It swims silently, thanks to precision-engineered ...

Features: The Deps Slide Swimmer 175, retooled by Kazumasa Okumura and Butch Brown, delivers excellent big bass attraction with slight modificatio...

Features: The all new Megabass Great Hunting GH44 Bat-A-Fry is a tungsten-packed sinking minnow designed for elite trout fishing! It features an a...