Hard Baits

Features: The River2Sea Big Mistake 160 is a massive, 6 3/8 inch topwater bait that makes a lot of noise. Designed by Chris Lane, the Big Mistake ...

Features: The Duo Realis Jerkbait 100DR Deep Runner is a premium deep-diving jerkbait designed to reach depths that standard jerkbaits can't, maki...

Features: The Shimano Zumverno 115SP is a freshwater jerkbait powered by Shimano's BOOST CONCEPT technologies, offering anglers an exceptional bai...

Features: The Nories Wrapping Minnow Prop Bait from the bait masters at Nories Japan is a truly unique Sinking Bait with an unorthodox design and ...

Features: The Synch Fishing Artisan Glide Bait is a premium, handcrafted lure designed for big bass, featuring lifelike movement and realistic det...

Features: The Synch Fishing Artisan Gill Swimbait is a premium, hand-crafted lure designed to attract even the most cautious bass with lifelike mo...

Features: The i-SLIDE 265R is a magnum swimmer designed for monster fish, offering effortless movement and minimal resistance despite its large siz...

Features: The Shimano Zumverno 95SP Medium Runner is a Freshwater Jerkbait powered by Shimano's BOOST CONCEPT technologies, offering anglers an ex...

Features: The Megabass Great Hunting GH120 Jerkbait belongs to the Great Hunting Family of baits whose mantra is "Evangelist Of The Extreme Games"...

Features: The Duo Realis Dead Drift 100 Floating Swimbait is a 3.9 Inch "dead-drift" style swimbait designed to imitate a weakened baitfish strugg...

Features: The Duo Realis Vibration 62 Apex Tune Lipless Crankbait is a premium lipless crankbait designed for long casting, strong vibration, and ...

Features: The Evergreen International ZR-4 Zeruch Crankbait is a 2 3/4 inch, 5/7 oz crankbait with an unusually shaped body and bill. Diving about ...

Features: The Deps Slide Swimmer 175 Floating Glide Bait expands the lineup with a high-buoyancy model, perfect for targeting shallow bass with su...

Features: The Nomad Design Maverick 90 Freshwater is a versatile surface bait that can be twitched, slow rolled, worked like a jerkbait or even wal...

Features: The Yakima Bait Mag Lip 2" is a high-performance trolling plug with a skip-beat action, designed to target trout and panfish in rivers, ...

Features: The Berkley SlapGill Topwater is a Lifelike 3.8 Inch Panfish Imitation designed to trigger aggressive strikes with a unique surface-slap...

Features: The Berkley SlapGill Topwater is a Lifelike 3.1 Inch Panfish Imitation designed to trigger aggressive strikes with a unique surface-slap...

Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...

Features: The Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait reflects surrounding colors for a natural presentation. This 2 3/4-inch bait...

Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...

Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...

Features: The Heddon Bone Spook Kit is a 3-piece Topwater Walker Kit featuring three legendary walking baits designed to trigger explosive surface...

Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...

Features: The Rapala Floating Magnum is a 7 inch, 1 1/2 ounce oversized floating jerkbait. Perfect choice for catching virtually any moderate to la...

Features: The Strike King Mr. Crappie Slab Hammer SHCCM3 is a 2 1/3 inch shallow diving crappie crankbait that dives to 4 to 6 feet. Designed to be...

The Rapala Fat Rap 05 is a 2 inch, 5/16 ounce shallow diving crankbait crafted from extra-durable Balsa wood and equipped with a narrow bill.  This...

Features: The Luhr-Jensen Kwikfish X-Treme K15X is a 5 inch strong, durable, full-throttle, wide-action lure that dives 15 to 17 feet and challeng...

Features: The Megabass Megadog is a magnum sized, 8.6 inch, 4.6 ounce topwater walking bait. Deploys intense flashing appeal and surface disturban...

Features: The all new Megabass Vibration-X Ultra Silent is a redefinition of what a Lipless Crankbait can be with its Legendary JDM Craftsmanship ...

Features: The Storm ThunderStick MadFlash is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. Form and shape are true in design an...

Features: The Rebel Value Minnow Shallow Jerkbait is a shallow diving jerkbait. Perfect for small waters, streams, ponds, and shallow water. Catch...

Features: The SPRO Fat Papa Walker is a 5.1 inch, 7/8 ounce topwater walking bait designed by SPRO Pro Staffer Russ Lane. Enlarged belly section t...

Features: The Hardcore Flashi'N Vibe 65S is a 2 5/8 inch, 3/4 ounce sinking lipless crankbait. Gets deep fast thanks to its extra-wide and weighte...

Features: The Megabass Coayu Slide Sinker is a fresh take on the popular Megabass Dog-X Jr. that is intended to not only walk the surface, but also...