Hard Baits

Features: The all new Lunkerhunt 3 Inch Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience!...

Features: The all new Bill Lewis Hammer-Trap 3 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-...

Features: The Storm Original Deep Wiggle Wart is a 2 inch (7/16 oz) deep diving crankbait--and when we say deep diving, we mean 10 to 20 feet deep!...

Features: The SPRO Wameku Shad 70 is a 2 3/4 inch, 3/4 ounce lipless crankbait designed by Bassmaster Elite Series angler Shinichi Fukae. Extremel...

Features: The SPRO Madeye Shad 55 Jointed Crankbait is a 55mm, 3/8 oz jointed crankbait intended to mimic a swimming shad. When you cast and retri...

Features: Compact topwater bait designed to mimic fleeing baitfish, delivering explosive strikes and consistent surface action. Crafted from durabl...

Features: The Storm Wiggle Wart MadFlash is an extra-flashy version of Storm's classic 2 inch Wiggle Wart crankbaits. Natural baitfish profile wit...

Features: Original 3 inch, 3/8 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, includ...

Features: The Luhr-Jensen Rattling Kwikfish K15 are 5 inch diving plug lures designed for salmon, steelhead, and lake trout. Aggressive action for...

Features: The Smithwick Suspending FX Series Rattlin' Rogue Jerkbait was created in conjunction with renowned Lure Master Frank Scalish to redefine...

Features: The Rebel Jumpin' Minnow Topwater Walker is a 3.5-inch topwater lure designed to imitate a fleeing baitfish, delivering enticing surface...

Features: The SPRO Speed Demon 55 is a new crankbait with a wide circuit-board lip. The Speed Demon will dive between 3 to 5 feet deep on retrieve....

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...

Features: The Rapala Scatter Rap Crank 2 inch is a medium diving crankbait that weighs 5/16 ounce and dives between 6 and 8 feet. Features a balsa ...

Features: The Geecrack Gilling 125 High Float Swimbait is meticulously crafted to mimic the favored prey of bass, offering anglers a versatile too...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions....

Features: The Hardcore Crank 75F 4+ is a 3 inch, 3/4 ounce deep diving crankbait that runs between 12 and 14 feet. High-frequency action that draw...

Features: The all new Bandit 3 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters tha...

Features: The all new Yo-Zuri Pro Popper Topwater Popper is designed for explosive surface strikes, delivering long casting distance and precision ...

Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used...

Features: The Daiwa TD Minnow 95SP is a 3 3/4 inch, 1/3 ounce jerkbait/rip bait with suspending buoyancy. The TD Minnow started as a limited North...

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: The SPRO Carbon Blade tungsten blade bait is a new lure that behaves like a lipless crankbait and jig. Specially built carbon fiber body ...

Features: The Arbogast Hula Popper 2.0 4-Piece Variety Pack is a set of all four colors variants of the Arbogast Hula Popper 2.0 topwater popper, a...

Features: The all new Bass Mafia Dead Man Walking 5 Inch Topwater Walker is a deadly new tool from the Bass Mafia that's a must have in any anglers...

Features: The Smithwick Suspending Super Rogue Jr. is a 4.125 inch suspending jerkbait/trolling hard minnow. Cast far and offers unmatched durabili...

Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mim...

Features: The Luhr-Jensen Rattling Kwikfish K14 are 4 1/4 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action forc...

Features: The all new Booyah Flash Point Jerkbait is a unique take on a Forward Facing Sonar focused Minnow that aims to increase quality of Sonar ...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: The Rebel Micro Minnow Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Rebel Minnow Line of Baits designed to catc...