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Top Brands
Hard Baits
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Rapala Balsa Xtreme Jointed Shad 06 Medium Diving Crankbait
Retail: $17.99Our Price: $15.29Features: The Rapala Balsa Xtreme Jointed Shad 07 Medium Diving Crankbait combines the action of balsa wood with the durability of plastic. This 2...
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Smithwick Suspending Super Rogue Jr. - 4.125 Inch
Retail: $8.99Our Price: $7.64Features: The Smithwick Suspending Super Rogue Jr. is a 4.125 inch suspending jerkbait/trolling hard minnow. Cast far and offers unmatched durabili...
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Megabass Great Hunting GH55 Heavy Duty Sinking Minnow - 2.2 Inch
Retail:Our Price: $16.99Features: The Megabass Great Hunting GH55 Heavy Duty Sinking Minnow is a Special Trout-Tuned version of the Megabass X-55 Minnow designed to Mimic...
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Evergreen International FA-87 Shallow Suspending Jerkbait
Retail:Our Price: $20.99Features: The Evergreen International FA-87 is a 3 3/8 inch, shallow-diving (3 to 5 feet), suspending jerkbait. Previously called the Evergreen Fa...
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Berkley Spin Bomb 2 1/2 inch Topwater Prop Lure
Retail: $11.99Our Price: $10.79Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...
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Megabass Shading-X R 75 SP
Retail:Our Price: $18.99Features: A precision-engineered suspending shad-style jerkbait built for competitive fishing, designed to trigger bites in tough conditions with r...
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Rebel Raider 1 5/8 inch Ultralight Twitchbait
Retail: $6.99Our Price: $6.29Features: The Rebel Raider Ultralight Twitchbait is an 1 5/8 inch ultralight twitchbait. Slow-sinking underwater twitch lure. Raider sashays back ...
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Strike King Bitsy Chickin Topwater
Retail: $14.99Our Price: $12.74Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...
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Megabass Flap Slap
Retail:Our Price: $17.99Features: The Megabass Flap Slap is a super-versatile 3 inch, 3/8 ounce hard lure that runs between 3 and 5 feet deep. Modeled after the threadfin...
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Lucky Craft Pointer 65 SP Suspending Jerkbait - 2.5 Inch
Retail: $14.99Our Price: $13.49Features: The Lucky Craft Pointer 65 SP Suspending Jerkbait is one of many members of the LEGENDARY Pointer Family of Jerkbaits and it truly lives...
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Berkley Freshwater Magic Swimmer - 5 Inch
Retail: $16.99Our Price: $15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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LIVETARGET Sonic Shad Blade Bait
Retail:Our Price: $10.49Features: The LIVETARGET Sonic Shad is a blade bait that flutters and darts to mimic a baitfish in distress. Shad imitation bait. Features an inner...
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Smithwick Deep Suspending Rattlin' Rogue - 6 Inch
Retail: $8.99Our Price: $7.64Features: The Smithwick Deep Suspending Rattlin' Rogue also known as "Spoonbill" to Smithwick Old Timers is a testament to the Smithwick quality an...
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River2Sea Lane Changer 150 Topwater Prop Lure
Retail:Our Price: $12.99Features: Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, the River2Sea Lane Changer 150 topwater bait features our new ...
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SPRO Aruku Shad 75 Silent
Retail: $11.99Our Price: $10.19Features: The SPRO Aruku Shad 75 silent is a new 75 mm, 5/8 oz lipless crankbait. Equipped with Gamakatsu #4 front and #6 back treble hooks Realist...
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SPRO Fat Papa Walker 130 Topwater Walker
Retail: $15.99Our Price: $13.59Features: The SPRO Fat Papa Walker is a 5.1 inch, 7/8 ounce topwater walking bait designed by SPRO Pro Staffer Russ Lane. Enlarged belly section t...
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Strike King Evader Topwater - 3.2 Inch
Retail: $15.99Our Price: $13.59Features: Compact topwater bait designed to mimic fleeing baitfish, delivering explosive strikes and consistent surface action. Crafted from durabl...
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Megabass Great Hunting GH48 Dive Slow Floating Crankbait/Jerkbait - 1.9 Inch
Retail:Our Price: $12.99Features: The Megabass Great Hunting GH48 Dive Slow Float is a compact Jerkbait/Crankbait Hybrid designed for Trout and Finesse Bass Fishing! Buil...
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Geecrack Storabo 68 Topwater Popper
Retail:Our Price: $20.99Features: The Storabo 68 Popper is a topwater bait designed to entice bass with a realistic "pop" and subtle movement, perfect for drawing strikes ...
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Rebel Micro Crickhopper Ultra Finesse Crankbait - 1.25 Inch
Retail: $4.99Our Price: $4.49Features: The Rebel Micro Crickhopper Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Crickhopper Line of Rebel Baits design...
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Berkley Krej 85 Jerkbait - 3.3 Inch
Retail: $16.99Our Price: $15.29Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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Strike King KVD Elite 4.0 Squarebill Crankbait - 4 Inch
Retail: $14.99Our Price: $12.74Features: The all new Strike King KVD Elite 4 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin VanD...
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Berkley Krej 100 Jerkbait - 3.9 Inch
Retail: $16.99Our Price: $15.29Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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SPRO Cyclone Prop Jr. Topwater Prop Bait
Retail: $17.99Our Price: $15.29Features: The SPRO Cyclone Prop Jr. is a Topwater Prop Bait. Features a metal prop style tail. Unique shape of the bait also gives it a secondary h...
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Bass Mafia Shot Caller Shallow Jerkbait - 4.5 Inches
Retail: $13.99Our Price: $12.59Features: The all new Bass Mafia Shot Caller Shallow Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek pac...
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River2Sea Pro Tuned Rover 98 Topwater Walker
Retail:Our Price: $11.99Features: The River2Sea Pro Tuned Rover 98 is a 3 7/8 inch, 3/8 ounce topwater walking lure. Choppy, side-to-side slashing action produces vicious...
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Bandit B-Shad 3 1/2 inch Casting/Trolling Plug
Retail: $7.99Our Price: $7.19Features: The Bandit B-Shad Casting/Trolling Plug is a 3 1/2 inch hard minnow jerkbait that can be cast or trolled. Designed with a profile simila...
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POE's Giant Jackpot Topwater Walker - 6.5 Inch
Retail:Our Price: $21.99Features: Hand-crafted cedar crankbait and topwater lure designed for trophy fish, offering proven strike-triggering action with a legacy of tourna...
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Shimano Bantam BT Bait 99SS Slow Sinking Swimbait - 4 Inch
Retail:Our Price: $20.99Features: The Shimano Bantam BT Bait is the result of Shimano's pursuit in designing a bait that makes fish use their mouths in high pressure fish...
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Rapala SRCD07 Scatter Rap Countdown 07 Balsa Minnow
Retail: $14.49Our Price: $12.32Features: The Rapala Scatter Rap Countdown 07 is a 2 3/4 inch, 1/4 ounce balsa wood minnow lure. Sinks at a steady rate (1 foot per second in fres...
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Megabass Megadog 8.6 inch Topwater Walker
Retail:Our Price: $59.99Features: The Megabass Megadog is a magnum sized, 8.6 inch, 4.6 ounce topwater walking bait. Deploys intense flashing appeal and surface disturban...
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Berkley Jack 7 Lipless Crankbait - 2.75 Inch
Retail: $11.99Our Price: $10.79Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...
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Rapala OG Big Rocco 06 Squarebill Crankbait - 2.75 Inch
Retail: $16.49Our Price: $14.02Features: The all new Rapala OG Big Rocco 06 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ot...
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Berkley SquareBull 2 inch Shallow Squarebill Crankbait
Retail: $10.99Our Price: $9.89Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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Reef Runner Flash Shad Lipless Crankbait - 3 Inch
Retail:Our Price: $12.49Features: The all new Reef Runner Flash Shad 3 Inch Lipless Crankbait is designed to draw fish from long distances using intense flash and sound, ...
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River2Sea Ruckus 3/4 oz. Lipless Crankbait
Retail:Our Price: $11.99Features: River2Sea Ruckus is a 3 inch lipless crankbait that makes a lot of noise! In colder water months--it's a favorite in the early spring--t...
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Shimano Macbeth 50F Hybrid Square Bill Crankbait
Retail:Our Price: $10.99Features: The Shimano Macbeth 50F is a shallow-diving, hybrid edge, square bill crankbait. The Macbeth 50F features a one-piece molded weight that ...
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Luhr-Jensen Rattling Kwikfish K14 Diving Plug
Retail: $12.99Our Price: $11.04Features: The Luhr-Jensen Rattling Kwikfish K14 are 4 1/4 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action forc...
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SPRO Walking Haint 125 Topwater Walker - 5 Inch
Retail: $14.99Our Price: $12.74Features: The all new SPRO Walking Haint 125 Topwater Walker is an exceptional new topwater bait from the Pros at SPRO designed to provoke vicious...
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River2Sea Glassy Vibe 65 Lipless Crankbait
Retail:Our Price: $9.99Features: The River2Sea Glassy Vibe 65 is a 2 1/2 inch, 3/4 ounce unique lipless crankbait/blade hybrid that features a solid lead body encased in...
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Berkley Hit Stick 5 - 2 Inch
from Retail: $7.99from $7.19Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
Retail: $9.49Our Price: $8.07Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Megabass Vibration-X Ultra Silent - 3 Inch
Retail:Our Price: $19.99Features: The all new Megabass Vibration-X Ultra Silent is a redefinition of what a Lipless Crankbait can be with its Legendary JDM Craftsmanship ...
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Arbogast Hula Popper 2.0 Topwater Popper
Retail: $8.99Our Price: $7.64Features: The Arbogast Hula Popper 2.0 is an updated version of the classic 2 inch, 3/8 ounce Hula Popper skirted topwater popper. Deeply cupped m...
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Megabass Shading-X R 55
Retail:Our Price: $17.99Features: A refined finesse shad bait designed for tough fishing conditions, delivering precise, lifelike action to trigger pressured fish Built fr...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 7.5 Inch
Retail: $24.99Our Price: $22.49Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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SPRO BBZ-1 Swimbait 8 inch Fast Sinking
Retail: $56.49Our Price: $48.02See our other listings for these options: Style Length Weight Floating 8" (20 cm) 4.4 oz. (124 g) Slow Sink 8" (20 cm) 4.8 oz. (136 g) Fa...
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Rapala Slab Rap SLR06 Lipless Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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