Hard Baits

Features: The Rebel Buzz'n Frog Topwater Lure is a 2 1/2 inch buzzing frog-imitating topwater hard lure. Floats head up like a frog when you stop ...

Features: Luhr-Jensen Kwikfish X-Treme K11X are strong, durable, full-throttle, wide-action hard lures that challenge gamefish both small and larg...

See our other listings for these options: Style Length Weight Sink Rate Floating 6" (15 cm) 2 oz. (57 g) Floating Slow Sink 6" (15 cm) 2.25...

Features: Strike King's all new Gravel Dawg 10 is a deep-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobble...

Features: The Norman Speed-N Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Constru...

Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used...

Features: The Luhr-Jensen Rattling Kwikfish K16 are 5 1/2 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action force...

Features: The Bill Lewis Sinking Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance! Designe...

Features: The Rebel Hellgrammite Sinking Ultralight Crankbait is a 1 3/4 inch sinking, ultralight hellgrammite imitating crankbait. Life-like body...

Features: The SPRO Speed Demon 55 is a new crankbait with a wide circuit-board lip. The Speed Demon will dive between 3 to 5 feet deep on retrieve....

Features: The Jackall Riser Bait 012R Topwater Lure is a super unique Topwater Lures that drives your local water crazy and gets bit all day long!...

Features: The Rapala Scatter Rap Shad 07 is a 2 3/4 inch, 1/4 ounce medium diving crankbait that catches bass and walleye. Aggressive, erratic act...

Features: The all new Berkley 5 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jer...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...

Features: The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that closely resembles baitfish found the world over. With a p...

Features: The Arbogast Jitterbug Clicker Wakebait is just like the Original Jitterbug but with a clicker attached. Double-cupped lipped that prod...

Features: The all new Bandit 3.625 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters...

Features: The Rapala Jointed Deep Husky Jerk 08 is a 3 1/2 inch, 3/16 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble a...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...

Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The SPRO Carbon Blade tungsten blade bait is a new lure that behaves like a lipless crankbait and jig. Specially built carbon fiber body ...

Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...

Features: Mikey Jr. Multi-Joint Wakebait is a 3 4/5-inch, 5/8 ounce multi-jointed wakebait. Three-section bait with three extra sharp hooks and imp...

Features: The Jackall Blast Bone Jr. Swimbait offers a perfect balance of size and action, allowing anglers to downsize their bait's profile witho...

Features: The all new Lunkerhunt 2.5 Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! Fu...

Features: The Luhr-Jensen Kwikfish X-Treme K13X is a 3 3/4 inch strong, durable, full-throttle, wide-action lure that dives up to 15 feet and chal...

Type Weight Fall Rate Sinking 1/4 oz. (6.5 grams) 1 ft/sec Bill Siemantel, the legendary trophy bass angler and Fishing Hall of Fame Induc...

Features: The Lunkerhunt Sushi 110S Jerkbait is a 4 1/3 inch, 1/2 ounce hard body jerkbait. Weighted and designed to dive 4 to 6 feet deep and sus...

Features: The all new Bandit 2.375 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters...

Features: The Lucky Craft Gunfish 95 H3 is a 3.75 Inch Topwater Popper/Walker that blends the two styles together giving an irresistible action big...

Features: The SPRO McStick 110+1 is a 4 1/4 inch, 1/2 oz Suspending Jerkbait with a deep diving bill. The McStick 110+1 dives and works at 9 to 12 ...

Features: Strike King's all new Gravel Dawg 8 is a medium-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobb...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...