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Top Brands
Hard Baits
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Berkley Flicker Shad Crankbait - 1/2 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...
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Evergreen JXJ Jointed Minnow - 2.75 Inch
Retail: $21.99Our Price: $18.69Features: The Evergreen JXJ Jointed Minnow is the perfect choice for when Bass are especially Keyed in on Smaller Baitfish and are being especially...
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Megabass Vibration-X Ultra Rattle - 3 Inch
Retail:Our Price: $19.99Features: The all new Megabass Vibration-X Ultra Rattle is a redefinition of what a Lipless Crankbait can be with its Legendary JDM Craftsmanship ...
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Rapala RipStop 12 Jerkbait
Retail: $14.49Our Price: $12.32Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Berkley Flicker Shad Crankbait - 1/4 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...
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Bomber Fat Free Shad 3 inch Extra Deep Diving Crankbait
Retail: $4.99Our Price: $4.24Features: The Bomber Fat Free Shad is a 3 inch, 3/4 ounce extra deep diving crankbait. Dives 14 to 18 feet. Perfect for all species of bass, walle...
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SPRO McDart 110 Jerkbait - 4.25 Inch
Retail: $18.99Our Price: $16.14Features: The all new SPRO McDart 110 Jerkbait is a Fresh Take from the Pro's at SPRO that gives you a much more aggressive Darting Action than tra...
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Lucky Craft Lightning Staysee 90SP Suspending Jerkbait - 3.5 Inch
Retail: $9.99Our Price: $8.99Features: The Lucky Craft Lightning Staysee 90SP is a Suspending Jerkbait designed for targeting big bass in the depths thanks to its deep diver b...
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Jackall Rerange 110 Jerkbait
Retail: $20.99Our Price: $19.94Features: The Jackall Rerange 110 Jerkbait is a 4 1/3 inch jerkbait. Demonstrates an impressive twitch-driven action. Engineered with a special 'T...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 5 Inch
Retail: $16.99Our Price: $15.29Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
Retail: $11.99Our Price: $10.79Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Lucky Craft Gunfish 117 Topwater Popper/Walker - 4.5 Inch
Retail: $9.99Our Price: $8.99Features: The Lucky Craft Gunfish 117 is a 4.5 Inch Topwater Popper/Walker that blends the two styles together giving an irresistible action big fi...
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Bill Lewis Depth Strike 95 Sinking Twitch Bait - 3.75 Inch
Retail: $11.99Our Price: $10.19Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...
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SPRO Rat 25 Wakebait
Retail: $34.49Our Price: $29.32Features: The SPRO Rat 25 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent prof...
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Lunkerhunt Fillet 3 inch Lipless Crankbait
Retail: $10.99Our Price: $9.34Features: The Lunkerhunt Fillet is a 3 inch lipless crankbait. Designed to catch a wide range of gamefish, including bass, walleye, trout, pike an...
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LIVETARGET Ultimate Frog Popper Bait - 2.5 Inch
Retail: $13.99Our Price: $11.89Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Popper Bait is here and ready to fight Big Bass and other Surface Predators with a Splashi...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
Retail: $12.99Our Price: $11.04The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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Megabass Great Hunting GH51 Humpback Fast Sinking Trout Minnow - 2 Inch
Retail:Our Price: $14.99Features: The Megabass Great Hunting GH51 Humpback Fast Sinking Trout Minnow is a Trout Anglers best friend built to dominate Technical Streams an...
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Rapala Jointed Deep Husky Jerk 12 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $8.49Features: The Rapala Jointed Deep Husky Jerk 12 is a 4 3/4 inch, 1/2 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble an...
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Berkley Freshwater Magic Swimmer - 4.25 Inch
Retail: $16.99Our Price: $15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Strike King Clickin Chickin Topwater - 4 Inch
Retail: $18.99Our Price: $16.14Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...
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Strike King Pro Model Series 4S Shallow Diving Squarebill Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...
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Megabass Dog-X Diamante Rattling Topwater Walker
Retail:Our Price: $21.99Features: The Megabass Dog-X Diamante is a 4 3/4 inch, 3/4 ounce is a topwater walking hard bait. Easy walking, hard-cutting action. Aerodynamica...
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Booyah Flash Point Jerkbait - 4.25 Inch
Retail: $14.99Our Price: $12.74Features: The all new Booyah Flash Point Jerkbait is a unique take on a Forward Facing Sonar focused Minnow that aims to increase quality of Sonar ...
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G-Ratt Baits GB Jerkbaits
Retail:Our Price: $12.99Features: The G-Ratt Baits GB Jerkbaits are a unique offering from G-Ratt that is sure to take prime spot in your lineup as your Jerkbait of choice...
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Rebel Wee Frog 2 inch Waking Crankbait
Retail: $6.99Our Price: $6.29Features: The Rebel Wee Frog Waking Crankbait is a 2 inch frog imitating waking crankbait. Effectively mimics a fleeing frog. Produce realistic fr...
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Megabass Great Hunting GH46 Humpback Fast Sinking Trout Minnow - 1.8 Inch
Retail:Our Price: $14.99Features: The Megabass Great Hunting GH46 Humpback Fast Sinking Trout Minnow is a Trout Anglers best friend built to dominate Technical Streams an...
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Evergreen International OB-68 Topwater Popper
Retail:Our Price: $19.99Features: The Evergreen International OB-68 is a 2 2/3 in, 3/8 oz floating topwater popper. Featuring a performance tuned popper mouth, the versat...
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River2Sea Bubble Popper 65 Topwater Popper
Retail:Our Price: $9.99Features: The River2Sea Bubble Popper 65 is a Topwater walking bait that you can walk and pop in both freshwater and saltwater. In addition to the...
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Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait
Retail: $19.99Our Price: $16.99Features: The Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4 3/4-i...
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Jackall Rerange 110MR Jerkbait
Retail: $20.99Our Price: $19.94Features: The Jackall Rerange 110MR is a 4 1/3 inch, 1/2 ounce medium to deep diving jerkbait. New deeper diving variant of the Rerange 110 shallo...
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Strike King Pro Model Series 4 Medium Diving Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 4 is a 2 1/2 inch, 3/8 ounce medium/deep diving crankbait. Great for targeting suspended fish in the 6 ...
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G-Ratt Baits Poppa Pete OG Glide Bait - 10 Inch
Retail: $54.99Our Price: $46.74Features: The G-Ratt Baits Poppa Pete OG Glide Baits are the biggest member of the well established "Pete" family of Glide Baits from G-Ratt! With ...
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Bill Lewis Suspending 120mm Scope-Stik 4-6/7-10 ft
Retail: $14.99Our Price: $12.74Features: The Bill Lewis Suspending 120mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance...
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Megabass Vibration-X Smatra Rattle - 2.5 Inch
Retail:Our Price: $18.99Features: The all new Megabass Vibration-X Smatra Rattle is a redefinition of what a Lipless Crankbait can be with its Legendary JDM Craftsmanship...
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Bucca Baby Bull Rat Wakebait - 3.5 Inch
Retail: $23.99Our Price: $21.59Features: The all new Bucca Baby Bull Rat Wakebait is an ultra realistic imitation mouse topwater bait designed by Mike Bucca to catch you big fis...
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Rapala J05 Jointed 2 inch Balsa Wood Minnow
Retail: $11.99Our Price: $10.19Features: The Rapala J05 Jointed Minnow is a 2 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J05 can be cranked or tr...
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Arbogast Buzz Plug Topwater Prop Lure
Retail: $7.99Our Price: $6.79Features: The Arbogast Buzz Plug is a surface running hard lure with a metal propellor attached to the front to kick up water. Buzzbait-like actio...
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Storm Original Deep ThunderStick 4 3/8 inch Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $7.22Features: The Storm Original Deep ThunderStick 12 is a deep diving jerkbait/trolling minnow designed for targeting walleye holding deep. Design ba...
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Megabass Great Hunting GH70 Flatside Suspending Minnow - 2.75 Inch
Retail:Our Price: $16.99Features: The Megabass Great Hunting GH70 Flatside Suspending Minnow is a Special Trout-Tuned version of the Megabass X-70 Minnow designed to crea...
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Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
Retail: $10.99Our Price: $9.89Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Bill Lewis Rat-L-Trap Crawfish Series Lipless Crankbait - 3 Inch
Retail: $8.99Our Price: $7.64Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Crawfish Se...
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Strike King Evader 70 Subsurface Walker - 3 Inch
Retail: $15.99Our Price: $13.59Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...
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Savage Gear 3D Rat Floating Bait Topwater Wakebait
from Retail: $17.99from $15.29Features: The Savage Gear 3D Rat Floating is a topwater wakebait based on the 3D scan of an actual rat. Top hook rigging option for fishing in hea...
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Berkley Frittside5 Kit 3 Pack
Retail: $29.99Our Price: $26.99Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...
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Bandit Walleye Deep Glow 4 3/4 inch Trolling Plug
Retail: $8.99Our Price: $8.09Features: The Bandit Walleye Deep Glow Trolling Plug is a 4 3/4 inch, glow-in-the-dark walleye hard minnow trolling lure. Trolls down to 27 feet; ...
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Evergreen International CR-13 Deep Diving Crankbait
from Retail: $16.99from $13.99Features: The Evergreen International CR-13 is a 2 3/4 inch, 3/4 ounce deep-diving crankbait. Natural high-pitch rolling and vivid wobbling actio...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 3.75 Inch
Retail: $16.99Our Price: $15.29Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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