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Top Brands
Freshwater Hard Baits
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Strike King Hybrid Hunter Jr. Crankbait
Retail: $10.99Our Price: $9.34Features: The all new Strike King Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bi...
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Yo-Zuri 3DB Crank 1.5 MR Medium Diving Crankbait
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri 3DB Crank 1.5 MR is a 2 3/8 inch, 1/2 ounce medium diving crankbait. Wobbling-rolling action that runs between 5-8 feet deep...
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Rapala XRM-30 X-Rap Magnum Big Game Trolling Lure - 6.25 Inch
Retail: $32.49Our Price: $27.62Features: The Rapala X-Rap Magnum 30 is a 6 1/4 inch, 2 1/2 ounce big game trolling minnow slash bait that dives up to 30 feet unassisted. Run tru...
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Lucky Craft LC 1.5 Silent Squarebill Crankbait - 2.4 Inch
Retail: $8.99Our Price: $8.09Features: The Lucky Craft LC 1.5 Silent Squarebill Crankbaits are fish catching machines that almost guarantee a fish with each and every cast tha...
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Bill Lewis ATV 1.0 Squarebill Crankbait - 2 Inch
Retail: $8.99Our Price: $7.64Features: The Bill Lewis ATV 1.0 Squarebill Crankbait is a versatile bait designed for all types of fishing conditions! With a tighter wiggle comp...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 6.5 Inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 6.5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! M...
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Storm Original Wiggle Wart 05 Crankbaits
from Retail: $7.49from $6.37Features: The Storm Wiggle Wart is a classic 2 inch, 3/8 ounce tight wiggling crankbait that can be cast or trolled in the 7 to 12 foot depth ran...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Rapala DT Series Crankbait DT8
from Retail: $10.49from $8.92Features: The Rapala DT8 Series Crankbait is a fine-tuned 2 inch (3/8 oz) fishing lure that will dive to and swim with a hard side-to-side action a...
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Yo-Zuri Crystal Minnow Deep Diver Walleye Trolling Minnow Lure
from Retail: $9.99from $7.99Features: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This ba...
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Yo-Zuri Mag Speed Sinking Crankbait
from Retail: $15.99from $12.79Features: The Yo-Zuri Mag Speed Sinking Crankbait is a fast sinking lure designed to maintain the desired depth throughout the entire retrieve! It ...
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Megabass Trick Darter X-80 Jerkbait
Retail:Our Price: $19.99Features: The Megabass X-80 Trick Darter is a Small Powerhouse that turns uncaught fish into caught fish with ease! Trick Darter has a Small, Real...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
Retail: $14.99from $11.99Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Strike King Red Eyed Shad Lipless Crankbait - 2.25 Inch
Retail: $9.99Our Price: $8.49Features: The 2.25 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incred...
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Bill Lewis ATV 1.5 Squarebill Crankbait - 2.25 Inch
Retail: $9.99Our Price: $8.49Features: The Bill Lewis ATV 1.5 Squarebill Crankbait is a versatile bait designed for all types of fishing conditions! With a tighter wiggle comp...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
Retail: $14.99from $11.99Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Bandit Walleye Shallow 4 3/4 inch Casting/Trolling Plug
from Retail: $7.99from $7.19Features: The Bandit Walleye Shallow Casting/Trolling Plug is a 4 3/4 inch hard minnow that can be cast or trolled. Dives to almost 12 feet on a l...
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Rapala DT Series Crankbait DT4
from Retail: $10.49from $8.92Features: The Rapala DT4 is a 2 inch, 3/8 ounce shallow diving balsa wood crankbait. Dives up to 4 feet deep. Extra thin polycarbonate lip for p...
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Yo-Zuri Rattl'N Vibe One Knock 5/8 oz. Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri Rattl'N Vibe 65 One Knock is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait with a single hard thumping "One Knocker" rat...
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Snag Proof Zoo Dog Topwater Walker - 3/5 oz
from Retail: $8.99from $7.64Features: The Snag Proof Zoo Dog (TM) is an exceptional topwater bait renowned for its incredible walk-the-dog action and versatility in various f...
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Yo-Zuri 3DR-X Suspending Jerkbait 80mm - 3.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Suspending Jerkbait is the classic suspending jerkbait that anglers know and love with a flashy twist! Part of the 3DR-...
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SPRO Aruku Shad 75 Lipless Crankbait
Retail: $11.99Our Price: $10.19Features: The SPRO Aruku Shad 75 is a 3 inch, 5/8 ounce lipless crankbait. Unique nose-down swimming posture comes through cover extremely well. P...
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Jackall TN 50/60/70 Lipless Crankbait
from Retail: $18.99from $18.04Features: The Jackall TN 50/60/70 Lipless Crankbait is a premium lipless crankbait. Innovative tungsten mouth allows the bait to stand straight up...
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Rapala XRM-40 X-Rap Magnum Big Game Trolling Lure - 7 Inch
Retail: $32.49Our Price: $27.62Features: The Rapala X-Rap Magnum 40 is a 7 inch, 3 3/8 ounce big game trolling minnow slash bait that dives up to 40 feet unassisted. Run true ou...
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River2Sea Whopper Plopper 60 Topwater Prop Lure
Retail:Our Price: $9.99Features: The River2Sea Whopper Plopper 60 is a new, even smaller version of Larry Dahlberg's classic topwater lure. Measures just 2 3/8 inches, w...
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Bill Lewis Knockin' Hammer Trap - 3/8 oz
Retail: $9.99Our Price: $8.49Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strik...
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Berkley Choppo 75/90/105/120 Topwater Prop Lure
Retail: $14.99Our Price: $13.49Features: The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Easy to use topwater lure, wi...
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Rapala Original Floater F18 Balsa Jerkbait
Retail: $16.99Our Price: $13.59Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Bucca Trick Shad Glidebait - 4 Inch
Retail: $20.99Our Price: $18.89Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...
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Heddon Super Spook Jr. 3 1/2 inch Topwater Walker
Retail: $9.99Our Price: $8.49Features: The Heddon Super Spook Jr. is a topwater walker designed to be a downsized version of the classic Super Spook. Measures 3 1/2 inches and...
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Strike King KVD 2.5 Wake Bait Waking Crankbait
Retail: $9.99Our Price: $8.49Features: The Strike King HC KVD 2.5 Wake Bait is a shallow running waking crankbait. Designed based on the wildly popular KVD 2.5 Squarebill Cran...
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Strike King Hybrid Hunter Jr Shallow Crankbait
Retail: $10.99Our Price: $9.34Features: The all new Strike King Shallow Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-d...
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Yo-Zuri 3DR-X Mid Runner MR Crankbait 50mm - 2 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Mid Running MR Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish suspended in the water column! Pa...
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Strike King Hardliner 35 Flat Sided Crankbait - 1.4 Inch
Retail: $11.99Our Price: $10.19Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...
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Norman Deep Little-N 2 1/2 inch Deep Diving Crankbait
from Retail: $7.99from $6.79Features: The Norman Deep Little-N is a 2 1/2 inch deep diver crankbait. Great search bait for covering large areas of water. Delivers straight-ru...
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Strike King Pro Model Series 5XD Deep Diving Crankbait - 5/8 oz
Retail: $9.99Our Price: $8.49Features: The Strike King Pro Model Series 5XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Berkley Shallow Money Badger Crankbait - 2.1 Inch
Retail: $10.99Our Price: $9.89Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 5 feet lure designed for maximum pe...
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Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 2.5 Inch
Retail: $10.99Our Price: $9.34Features: The 2.5 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for...
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Snag Proof Zoo Prop - 4.5 Inch
Retail: $13.99Our Price: $11.89Features: Topwater lure designed with a rear prop to create spray, splashes, and disturbance, making it perfect for fishing heavy cover where stand...
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Yo-Zuri 3DB Pencil Topwater Walker 100mm - 4 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Pencil 4 Inch Topwater Walker is a top-of-the-line "Walk-the-Dog" style hard bait designed to call in big bass! Construc...
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Bomber Model 6A Medium Diving Crankbait
from Retail: $4.99from $4.24Features: The Bomber Model 6A is a 2 1/8 inch, 3/8 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the j...
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Bill Lewis Hammer-Trap Lipless Crankbait - 3 Inches
Retail: $9.99Our Price: $8.49Features: The all new Bill Lewis Hammer-Trap 3 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-...
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Megabass Ito Vision 110 Jr. Jerkbait
Retail:Our Price: $23.99Features: The Megabass Ito Vision 110 Jr. is a downsized version of the Ito Vision 110 Jerkbait. Measures 3 4/5 inches, weighs 3/8 ounce. Exhibits...
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Megabass PopMax Topwater Popper
Retail:Our Price: $21.99Features: The Megabass PopMax Topwater Popper is a Yuki Ito Original Classic that is based off a Hand Carved Model Ito made decades ago for ultima...
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Yo-Zuri 3DR-X Flat Sided Floating Crankbait 55mm - 2.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Flat Sided Floating Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish that love aggressive surface ...
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SPRO RK Crawler DD 50 Deep Diving Crankbait
Retail: $13.99Our Price: $11.89Features: The SPRO RK Crawler is a smaller and even deeper diving crankbait than its famous predecessor, the RK Crawler. the DD50 RK Crawler will d...
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Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait 60mm - 2.375 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait from the Pro's at Yo-Zuri is designed to catch picky fish that prefer a more natural pro...
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