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Features: The all new Lew's Speed Spool GEN3 Baitcasting Reels are full of the latest technology on the market that is ready to bring the infamous ...

Features: The all new Gamakatsu Horizon Head LG Nano Alpha Weedless Jighead is here to take your Hover Strolling techniques to the next level and ...

Features: The SPRO Ball Bearing Swivels with Welded Rings and Duraslick Finish give you the strength to hook into big fish worry free in both Fresh...

Features: The all new Z-Man Shadtron Line Through 4.5 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...

Features: The all new Freedom Tackle Hydra Hybrid Swimbait Jighead offers anglers a versatile and technically advanced Jighead solution that your l...

Features: The Geecrack Bellows Gill Swimmer Paddle Tail Swimbait is an evolved version of the popular Bellows Gill profile! Featuring a paddle tai...

Features: The Northland Tackle Tungsten Flat-Fry Fly is a specialized panfish jig designed to imitate small fish, ideal for Perch, Bluegill, and Cr...

swimFeatures: The all new Mustad Alpha-Point A-Tak Swim Jighead from the pros at Mustad is jam packed with fish-catching features sure to help you...

Features: The Northland Tackle Reed-Runner Hollow Body Popping Frog is a versatile topwater lure designed to pop around cover, enticing monster st...

Features: The all new SPRO Power Swivel Combos w/Stainless Steel Line Ties offering anglers a unique take on fishing with Swivels allowing you to c...

Features: The all new Gamakatsu Octopus Circle 4X Straight Eye Inline Point Nano Alpha Tournament Legal Hooks revolutionize a tried and true hook d...

Features: The all new Strike King KVD Elite 2.5 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...

Features: The Northland Tackle Marabou Hair Jig is a long held secret born from the workshops of Canadian anglers that is finally out! All new for ...

Features: The all new Strike King 12 Inch KVD Zeus Worm is an extra-long, large-bodied work designed to attract HAWG's with each cast! Thanks to t...

Features: The all new Great Lakes Finesse Flat Cat offers unconventional appearance with exceptional effectiveness, particularly for targeting lar...

Features: The all new Gary Yamamoto 5 Inch Senko Bulk Packs are every anglers dream! Senkos but in bulk! Gary Yamamoto's Senko is the original sof...

Features: Lew's KVD Speed Spin Spinning Reels are a new series of bass spinning reels  developed in conjunction with bass fishing legend Kevin Van...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Geecrack Jack Master is a brand-new addition to the Paddle Tail Swimbait lineup, offering anglers versatility and effectiveness in t...

Features: The all new Bubba Grip Tape 2.0 is here and is ready to help you Get A Grip! on all your tools! Whether you're a fumbler, a tumbler, or j...

Features: The Halco Rooster Popper 135 Topwater Popper is a machine precision engineered to deliver big fish and even bigger pops on the waters su...

Features: The Geecrack Gilling Twister 75 High Float Swimbait is meticulously crafted to mimic a small Bluegill, a favorite prey of bass, offering ...

Features: The all new Rapala Crush City Tournament Weigh Bag is your new best friend on tournament day! Trusted at the biggest fishing tournaments ...

Features: The all new Seaguar Bulk Spool Management Bag is a must have for anglers seeking to clean up and organize their program! Made from ultra...

Features: The Missile Baits Nedball Jighead is the solution for anglers looking for a simple and efficient head design that locks fish onto the hoo...

Features: The Northland Tackle Baitfish Spinner Harness is a precision engineered harness designed for high level Walleye fishing! Incorporates dur...

Features: The all new Bucca Baby Bull Rat Wakebait is an ultra realistic imitation mouse topwater bait designed by Mike Bucca to catch you big fis...

Features: The all new Z-Man Bad AZZ Bass Trucker Hat is a sophisticated choice with a classic fit that highlights any head! Show your love for that...