Featured New

Features: The Yo-Zuri Hydro Popper HD is a hard-hitting topwater lure designed for explosive strikes, creating massive surface splashes that attrac...

Features: The Strike King Rattling Thunder Cricket is an enhanced topwater lure that combines proven action with a hybrid rattling blade for louder...

Features: The Picasso Smart Mouth Gamakatsu Jig Heads excel in both fresh and saltwater, offering versatile hook sizes from 1/16oz to 3/8oz for a w...

Features: The P-Line Bobber/Trolling Weight is a versatile fishing weight designed to quickly sink your bait and improve float control, while also ...

Features: A compact, high-performing soft jerkbait designed for dropshotting or sonar jighead use, delivering lifelike shimmying action that consi...

Features: The Yo-Zuri Pro Shad Crankbait is a premium finesse-style shad-shape crankbait delivering a tight wiggle and suspending action, designed ...

Features: Eagle Claw Split Dual Lock Snaps let anglers quickly change lures or leaders, keeping more time on the water without cutting lines or ret...

Features: The all new Gary Yamamoto 2.7 Inch Shibo Swimmer is a High-Performance Paddle Tail Swimbait designed to outclass traditional options, pr...

Features: The HIDEUP Coike Straight Elastomer Worm is designed with a natural profile and enhanced visual appeal to attract fish with subtle yet s...

Features: The Nichols Lures Rado Series Double Colorado Spinnerbait delivers maximum thump and flash, designed to attract fish effectively and stan...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...

Features: The Halco Roosta Popper 195 Haymaker KO Topwater Popper is a machine precision engineered to deliver Haymakers and Knock Outs on massive...

Features: The NetBait Finiki Sonix Pinch Craw is a 2.5-inch soft bait designed to imitate lifelike crawfish movements and entice more bites. Made f...

Features: The Rapala Rap Wrap is a practical fishing accessory designed to protect multiple rigged rods and lures from damage and tangling during ...

Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...

Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 80mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: The Yo-Zuri Crystal Minnow 110mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Yo-Zuri Egi Aurie-Q RS Sinking 50mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...

Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...

Features: The Yo-Zuri Pro 110 Mid Depth Jerkbait is a premium jerkbait designed for 6-8 ft depth, delivering long-distance casts, pinpoint accuracy...

Features: The Hammer-Trap is a premium lipless lure designed to deliver aggressive action and draw vicious strikes from nearby fish. Built with hig...

Features: Versatile Jig Head: Designed for maximum rolling and swinging action, the Eye Roll Jig Head enhances the lifelike movement of soft plasti...

Features: The all new Great Lakes Finesse Micro Snack Craw stands out in the crowded market of craw baits with its stealthy, non-threatening Micro...

Features: The Lazer Sharp Bait Saver Circle Hook is designed to keep live bait lively and fishing longer, so you can focus on hookups instead of re...

Features: Premium tungsten jig designed for panfish anglers, offering fast sink rates and precise presentations even in smaller sizes. Constructed ...

Features: The Nichols Lures Pulsator Hoosier Series Tandem Colorado Indiana Spinnerbait is a versatile, high-performance Spinnerbait designed to ex...

Features: The Power Pro Super8Slick V2 White Braided Line Filler Spool is EBT coated 8-carrier braided fishing line. Super-Slick is 8-carrier Spect...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...