Featured New

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: The Eagle Claw Lazer Pro-V Eagle Eye Ball Jighead is a high-performance ball head jig designed for precision fishing, combining a razor-...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: The Baby Bubbler is a 2.2 inch plopper-style topwater bait designed to attract fish from both bank and boat, ideal for all types of angl...

Features: The all new Great Lakes Finesse Micro Juvy Craw introduces a modern twist on the traditional Micro Tube bait, offering anglers enhanced ...

Features: The Hog Father Jr. is a 7-inch (2.5 oz) glidebait crafted in collaboration with Tater Hog Custom Lures, delivering proven glide action a...

Features: The all new Geecrack Bellows Vibe 4.2 Inch Bladed Jig Trailer is an Absolute Beast when it comes to fish catching action all year long! ...

Features: The Geecrack Bellows Shad 6.8 Inch is the debut signature bait by MLF Professional Angler Alton Jones, Jr., and is meticulously crafted ...

Features: The all new Gary Yamamoto 3.2 Inch Shibo Swimmer is a High-Performance Paddle Tail Swimbait designed to outclass traditional options, pr...

Features: Redesigned Waterproof StowAway® tackle box built to keep gear safe, dry, and organized while enhancing convenience for anglers. Construct...

Features: The Snag Proof Pad Rambler is a topwater bait designed for snag-free fishing in dense lily pads, weeds, and heavy vegetation, targeting e...

Features: The DieZel KickerZ is a premium inshore soft bait designed to entice finicky species like tarpon, redfish, speckled trout, and snook with...

Features: The BF Toad is a topwater search bait designed to trigger explosive strikes with lifelike action and noise, perfect for attracting bass a...

Features: The All Purpose Soft Bait Hook is crafted for a wide range of fishing applications, offering strength and precision for various soft plas...

Features: The Scum Frog Bigfoot 2 Topwater Swimming Frog is a hollow-body topwater frog designed to reach bass hiding in thick vegetation, deliver...

Features: The Yo-Zuri Crystal 3D Minnow 90mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...

Features: The Lucky Craft Lightning Pointer 110DD is a 4.5 Inch Cold/Warm Water Jerkbait that elicits a Crazy Side to Side Wobble thanks to its Un...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: The Gamakatsu Superline EWG Hook w/Spring Lock is a reliable soft plastic hook designed to keep your bait locked securely, based on the ...

Features: Thew all new Geecrack G-Blade Spinnerbait 1/2 oz is a rebirth of the Micro Spinnerbait Craze in Japan and features a slew of features su...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 5 feet lure designed for maximum pe...

Features: The Picasso Titanium Pro Spinnerbait delivers hard-hitting vibrations and straight tracking for aggressive, fast-moving presentations, ma...

Features: The Mustad KVD Grip-Pin Soft Plastic EWG Hooks are a versatile Extra Wide Gap (EWG) hook designed for soft plastic baits, offering secur...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Owner Cover Shot HD Worm Hook is a Stronger Version of the Standard Cover Shot Hook that is perfect for weedless rigging of worms an...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: The Custom Old School Dock Rocket Jig combines superior action and vibrant colors to attract more fish, ideal for skipping docks, pitchin...

Features: Compact 1.75" bait designed for forward-facing sonar, with a realistic shad profile and lively forked tail to attract big crappie and pan...

Features: Realistic soft plastic bait with a bulky baitfish profile and twin kicker tails that deliver lifelike action to attract redfish, tarpon, ...

Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...

Features: The all new Yo-Zuri Pro Popper Topwater Popper is designed for explosive surface strikes, delivering long casting distance and precision ...

Features: The Mustad KVD Grip-Pin Soft Plastic Weighted EWG Hooks are weighted hooks designed to securely holding soft plastic baits while improvi...

Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...