Featured New

Features: The Yo-Zuri Hydro Twitchbait is a 7.5-inch slow-sinking, lipless twitch bait designed for big game, offering a seductive roll and wobble...

Features: The all-new Geecrack Treble Trap Urchin Rigging System is purpose-built for large urchins and is the perfect way to rig up Geecrack's own...

Features: The Bucca Bull Wake Wakebait is a 5 inch jointed topwater wake bait designed by Mike Bucca, built to imitate lifelike swimming action an...

Features: The all-new Geecrack Bellows Shad Swimmer is a large 7-inch soft swimbait designed to imitate shad, delivering a strong swimming action ...

Features: The G-Ratt Shock Box Crankbait is a Squarebill Crank designed to deliver a tight wobble and true-running action, making it an excellent ...

Features: The Scum Frog Scum Runner Toad is a Topwater Toad Style Soft Bait built for explosive surface strikes with a weightless, weedless presen...

Features: The Gambler High Roller 23mm Urchin is a Premium TPE Urchin built for pressured bass, delivering lifelike action and finesse performance...

Features: The Mustad KVD Grip-Pin 2X Fine Soft Plastic EWG Hook is a versatile extra wide gap (EWG) hook designed for soft plastic baits, deliveri...

Features: The BaitFuel Saltwater Gator Shad Paddle Tail Swimbait is a versatile saltwater swimbait with a larger baitfish profile, designed to tar...

Features: The Bobby Garland Head Lock'R Swimbait Jighead is a precision crappie jighead designed to securely hold downsized soft plastics while de...

Features: The War Eagle 1/4 oz Double Willow Gold Frame Spinnerbait is a Legend in the Spinnerbait Community thanks to its timeless design and Cus...

Features: The Heddon Spook Stick Topwater Crawler is a unique Sinking Topwater bait that mimics a fleeing shad, creating an enticing wiggle to tri...

Features: The Picasso Lures Urchinator TPE Balance Weights help fine-tune urchin-style soft baits for controlled fall rates, improved balance, and...

Features: The Heddon Spook Stick Topwater Walker is a compact walking bait featuring a natural shad profile, designed to create subtle surface act...

Features: Mustad Big Eye Bucktail Jigs are versatile freshwater and saltwater lures designed to attract a wide range of species with flash, movemen...

Features: The all-new Geecrack Furi Raba Skirted Jig is a unique take on a jig that is designed to enhance your already deadly free-rig presentati...

Features: The Gambler High Roller 17mm Urchin is a Premium TPE Urchin built for pressured bass, delivering lifelike action and finesse performance...

Features: The Heddon Spin'n Image Jr. Topwater Prop Bait is as close as it gets to a Lifelike Shad that has the added benefit of a Loud and Plashy...

Features: The Rebel Hellgramite Creature Bait Kit is the perfect way to get started on the Rebel Hellgramite Floating Bug Style Soft Plastic that'...

Features: The all new Gamakatsu Skip Gap Worm/Skipping Hooks are versatile hooks designed for skipping soft plastics under docks and cover, while ...

Features: The all-new Discount Tackle Interlock Logo Premium T-Shirt is a fresh take on repping your favorite tackle brand, built on a new T-Shirt ...

Features: The all new NetBait BaitFuel HexTek Blip Minnow 4 Inch is finally here and is ready to take your Soft Plastic Minnow game to new depths ...

Features: The all-new Hideup Coike Fish Gill size Large is a unique take on the urchin craze started by the original Hideup Coike, with the new Co...

Features: The Gamakatsu G-Power Outsider Nano Alpha Treble Hooks are high-performance treble hooks designed for anglers seeking superior hook pene...

Features: The Gamakatsu Saltwater Single Hook 53 Large Eye Plug Hooks are curved-point, wide-gap single hooks designed specifically for saltwater ...

Features: The all-new Yo-Zuri Pro Series Joint Bait is a super slow-sinking swimbait that delivers an unmatched smooth, stable S-shaped swimming a...

Features: P-Line Floroclear Clear Fishing Line Bulk Spools are a hybrid fishing line featuring a fluorocarbon-coated design that delivers stealthy...