Featured New

Features: The Yo-Zuri Egi Aurie-Q RS Sinking 50mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...

Features: Versatile Jig Head: Designed for maximum rolling and swinging action, the Eye Roll Jig Head enhances the lifelike movement of soft plasti...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and fluid swimming action that stands out as a pr...

Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...

Features: The Nano Crappie Series 2" baits are crafted to attract and catch a variety of panfish with maximum efficiency in shallow or deep water....

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: A dynamic soft bait designed to create enticing, multi-directional movement that draws in predatory fish. Built from firm "worm material"...

Features: The Mayor™ is a versatile swimbait designed to target big bass, performing reliably in nearly any water or fishing condition all season l...

Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...

Features: The Shredder is a 2.5" finesse soft plastic hair jig designed for versatile applications, perfect for enticing bass even in tough conditi...

Features: The NetBait Finiki Sonix Shad Swimbait is a 2.75-inch soft bait crafted to mimic the natural movement of baitfish, ideal for enticing bit...

Features: The Picasso Pro Metal Worm Weights provide anglers with a high-performing, cost-effective alternative to pure lead, offering enhanced sen...

Features: The Custom Old School Dock Rocket Jig combines superior action and vibrant colors to attract more fish, ideal for skipping docks, pitchin...

Features: The Yo-Zuri Crystal 3D Minnow 90mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The BF Toad is a topwater search bait designed to trigger explosive strikes with lifelike action and noise, perfect for attracting bass a...

Features: The Picasso Rusty Squeaker produces a unique squeaky pitch and clacking sound that provokes aggressive strikes from fish. Its versatile n...

Features: A premium glide bait designed in collaboration with pro angler Steve Kennedy, built to deliver unmatched performance with a smooth, lifel...

Features: Versatile soft plastic bait built for steady action and enhanced fish attraction, ideal for anglers targeting strikes at any retrieval sp...

Features: The Yo-Zuri Hydro Popper HD is a hard-hitting topwater lure designed for explosive strikes, creating massive surface splashes that attrac...

Features: The all new SPRO Soft Bait Tackle Bag is THE Soft Bait Storage Solution that will revolutionize the way you stay organized! Constructed f...

Features: A compact, high-performing soft jerkbait designed for dropshotting or sonar jighead use, delivering lifelike shimmying action that consis...

Features: The Strike King Homing Minnow is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifelike swimmin...

Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...

Features: Discount Tackle Worm Burner Snapback Hat: Cast in style with the Discount Tackle Worm Burner Snapback Hat, a premium rope cap blending cl...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Retro-Inspired Fishing Cap - A relaxed, unstructured snapback hat designed for comfort, style, and glare reduction, perfect for anglers a...

Features: The NetBait Finiki Sonix Pinch Craw is a 2.5-inch soft bait designed to imitate lifelike crawfish movements and entice more bites. Made f...

Features: The all new NetBait Prop Duster Minnow is a 3.5 Inch Soft Plastic Minnow that is perfect for Forward Facing Sonar Applications! Construct...

Features: The Owner Jungle Drop Shot Hook is a heavy-duty finesse hook designed for maximum strength and reliable hooking of bass, walleye, trout, ...

Features: The BnR Tackle Free Slider Balsa Floats are purpose built for river fishing, ideal for bobber/jig setups, bead rigs, or spawn bags under ...

Features: The Scum Frog Bass Rat is a 2.5" topwater bait designed for lifelike action, allowing anglers to trigger strikes with easy, natural walki...

Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...

Features: The Picasso Titanium High Performance Double Colorado Spinnerbait delivers unmatched flash and vibration, perfect for attracting aggressi...

Features: The Picasso Titanium Pro Spinnerbait delivers hard-hitting vibrations and straight tracking for aggressive, fast-moving presentations, ma...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...