Featured New

Features: The Megabass Vibration-X Vatalion SF is a Shallow Floating Jointed Swimbait designed for sub-surface fishing with a sleek, tall body that...

Features: The Quantum Smoke S3 Baitcasting Reel features a larger spool for more line capacity, bigger retrieve per crank and more frame space for ...

Features: The Duo Realis Dekaninmushi Soft Plastic Bug is a Compact Soft Plastic Bug imitation designed to mimic small terrestrial insects, making...

Features: The Megabass X-Pod Topwater Lure is a truly Revolutionary Lure from the Tuki Ito that aims to give you an upper hand in ever changing con...

Features: The Megabass O.R.C. Over Rev Crank JDM Waking Crankbait is a 70mm (2.75 in) floating waking crankbait weighing in at 5/8 oz. Equipped wi...

Features: The Lew's Tournament Pro LFS Speed Spool Baitcasting Reel delivers true tournament-grade performance with its "Lighter, Faster, Stronger...

Features: The Favorite Fishing Sick Stick Baitcasting Reel offers excellent value without sacrificing on performance! Designed with lightweight Ca...

Features: The 13 Fishing Origin F1 Baitcasting Reel is an innovative new reel design that incorporates state of the art 13 Fishing technology into...

Features: The Megabass O.R.C. Over Rev Concept Burning Shad JDM Waking Crankbait is a new 58mm (2.25 in) floating waking crankbait weighing in at ...

Features: The Eagle Claw EC2.5 Baitcasting Combo is quality at your fingertips! This new design is durable and high performing making it a great c...

Features: The Megabass Griffon SR-X is an improved Shallow Diving version of the legendary Griffon crafted by Yuki Ito himself, that is designed t...

Features: The all new Abu Garcia Revo® X Baitcasting Combo feature the completely redesigned Gen5 Revo X low profile reel and a 30-ton Intracarbon ...

Features: Fast Action: The 7-foot, 1-piece baitcast fishing rod provides Medium-Heavy power and Fast action, and is engineered from a premium IM8 g...

Features: The Geecrack Bellows Gill Floating Elastomer Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style ...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: The Megabass Vision 95 Q-Go Jerkbait is a JDM Exclusive Jerkbait finally making its way to U.S. soil! Offers high buoyancy and responsiv...

Features: A compact, bulky soft plastic designed to target big bass, featuring a unique rabbit-style tail that delivers intense, lifelike vibration...

Features: The Dexter-Russell 8 inch Flexible Fillet Knife is a precision fillet knife for processing your catch. The 5 inch white Sani-Safe® handl...

Features: The Hideup Coike Bait is a full-size urchin-style JDM soft plastic designed with a dynamic profile and lively action to entice big bass. ...

Features: The Beadmaster Slip Float is a precision-crafted float designed for bead fishing, offering smooth performance with minimal weight and exc...

Features: The Megabass Quiet Griffon SR-X boasts a compact body that creates a wide wobble, displacing ample water and appearing larger than its s...

Features: The Wally Marshall Signature Series Crappie Reel is a powerful little casting reel for for tightline trolling and jigging in heavy cover ...

Features: The Quantum Accurist Baitcasting Combo features a Right Hand Retrieve Quantum Accurist Baitcasting Reel and Accurist Rod built on the sen...

Features: The 13 Fishing Concept C Generation 2 (aka Concept C2) is the newest iteration of the super-light Concept C series low-profile baitcasti...

Features: The Deps Sakamata Shad 3 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Lew's Mach Smash Combo pairs a bright fire-craw colored high-performance rod and reel, loaded with technology that will let you put ...

Features: The Dexter-Russell 7 inch Flexible Fillet Knife is a precision fillet knife for processing fish. This knife has a 5 inch white Sani-Safe...

Features: The all new Megabass Great Hunting GH44 Bat-A-Fry is a tungsten-packed sinking minnow designed for elite trout fishing! It features an a...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: A compact, highly buoyant insect-style surface bait designed to imitate struggling bugs or small frogs, triggering aggressive topwater st...

Features: The Daiwa D-Vec Logo Visor is a lightweight, comfortable Daiwa-branded sun visor. Made with 100% cotton. Adjustable and breathable desi...

Features: The Power Pro Super8Slick V2 White Braided Line Bulk Spool is EBT coated 8-carrier braided fishing line. Super-Slick is 8-carrier Spectra...

Features: The Megabass Great Hunting Haruzemi Topwater Cicada is a truly a one of a kind bait designed specifically for trout but applicable to an...

Features: Exclusive Limited-Edition Colors & Actions - Packed with rare 2026-only finishes on proven killers like the Vision 110's darting havo...

Features: The Lew's MACH® Smash Spinning Combo is the perfect combo for angler looking for quality at every inch! The Lew's Mach Smash reel is des...

Features: The Duo Realis Spinbait 80 G-Fix Awabi Plate Spybait is a compact spybait built for covering large areas efficiently, combining long-cas...

Features: The BnR Tackle Bobber Stop Beads are the perfect addition to your rig that add just a little extra flair to keep the fish interested! Con...

Features: Onyx A/M-24 Deluxe Automatic/Manual Inflatable Life Jacket: Stay safe and comfortable on the water with the Onyx A/M-24 Deluxe, a lightwe...

Features: A versatile swim jig head designed to move smoothly through grass, timber, and tight structure while maintaining a steady mid-depth swimm...

Features: The Geecrack Akasick Pencil 90 is a topwater walker that skates tail-down across the water, mimicking a panicked small fish to entice agg...

Features: The Daiwa BG Saltwater Spinning Combo is built for all your saltwater fishing needs! Available in 2 different variants, offshore and insh...

Whether you're chasing steelhead, bass, trout or just warming a bar stool, STLHD Gear is your wearable confidence.When the winter hits here in the ...

Unleash your wild side with our STLHD Men's Danger Ranger hoodie. This sweatshirt is perfect for exploring your secret spots. Embrace the adventure...

Features: A lifelike bait designed to mimic a tight school of baitfish, creating a natural feeding illusion that draws predators in. Built from dur...

Features: The Zappu System Hook RPZ offers versatile fishing, letting anglers easily customize their setup with any weight for precise control and ...

Features: Versatile deep-diving crankbait designed for full-range bottom contact, allowing you to trigger strikes from both deep and shallow zones ...

Features: The Deps Sakamata Shad 7 Inch Heavy Weight Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irr...

Features: The Zappu PD Chopper Swim Jig is designed for Precision Casting and Slow Pulsating action that draws in even the most cautious fish! Con...