Featured New

Features: The G-Ratt Baits Urchin Rig Kit is a simpler, more effective way to rig the G-Ratt Baits Webber, Pop-A-Web, or other similar urchins, le...

Features: The all-new Z-Man Ball HeadZ is a highly versatile ball-style jighead from the Z-Man crew that blends the classic ball-head style with a...

Features: The Geecrack Bellows Gill Floating Elastomer Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style ...

Features: The all new BaitFuel Forage Specific X55 Freshwater Gel is the latest innovation from the Scent and Flavor Pros at BaitFuel that helps yo...

Features: The all new Evergreen Bullpoint Shad is designed in conjunction with BASS Elite Series Veteran Angler Morizo Shimizu to provide Enhanced...

Features: The Picasso Lures Urchinator Hanger Weights in Size Medium provide a secure and versatile solution to adding weight to your Soft Plastic...

Features: The Missile Baits Dice Jig is a unique take on the urchin/dice craze, featuring an urchin-style profile in a compact jig that delivers l...

Features: The Gamakatsu Ball/Urchin Rig Hooks are purpose-built finesse hooks designed for fuzzy dice and urchin-style soft plastics, offering adj...

Features: The Big Bite Baits Orbix Urchin is a 19mm finesse soft plastic urchin that produces a natural pulsing action to entice bass in pressured...

Features: The Berkley Lab Series Finesse Worm is a 6 Inch Worm that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Action...

Features: The all new Berkley Dough Rider Inline Spinner combines Flash and Vibration with PowerBait Dough, creating an enticing presentation desi...

Features: The Picasso Lures Urchinator Hanger Weights in Size Long provide a secure and versatile solution to adding weight to your Soft Plastic U...

Features: The DHUKR Toad Human Dehooker Tool is the Original Full Size Tool designed to remove embedded fish hooks from human skin using a control...

Features: The Berkley PowerBait Saltwater Shrimperator Pre-Rigged Shrimp is a lifelike 3.5 inch shrimp lure designed to mimic natural shrimp movem...

Features: The Missile Baits Buzz Wagon Buzzbait is a premium topwater lure designed to generate aggressive surface strikes while maintaining stabl...

Features: The Z-Man PrawnStarZ Loose Body 3 Inch Soft Plastic Prawn is a lifelike, versatile soft bait offering realistic action and exceptional d...

Features: The Berkley Unlock Crankbait is a Versatile 2.4-inch Sinking Crankbait designed to reach target depths quickly and trigger reaction stri...

Features: The Berkley Lab Series Minnow is a 6.5 Inch Minnow that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Action, ...

Features: The Berkley Lab Series Minnow is a 5.25 Inch Minnow that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Action,...

Features: The Berkley Lab Series Flat Worm is a 3.6 Inch Flat Worm that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Ac...

Features: The all new Strike King Patroller 90 is a Floating Topwater Prop Bait designed to attract Big Fish with surface disturbance, sound, and ...

Features: The NetBait Finiki HexTek Prop Shot Worm is a 15-inch soft bait designed to entice bites with lifelike motion, ideal for Neko Rig fishin...

Features: The Gamakatsu Single Hook 53 Large Eye Plug Hooks are designed for smaller plugs, offering efficient hooksets and a snag-reducing altern...

Features: The Yo-Zuri Mag Popper 190mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...

Features: The Kalin's Worm Walker Spoon delivers a lifelike, enticing presentation that triggers strikes through subtle movement and vibration whi...

Features: The Missile Baits Micro HD Football Jigs are compact, heavy-duty football jigs designed to target bass feeding on smaller forage, delive...

Features: The Strike King Spotlight Winged Minnow is a 5-inch bait designed to tempt finicky bass with a natural profile and subtle action, making...

Features: The all new Evergreen Flutter Gizmo Fuzzy Bug is a compact Finesse Bait designed to mimic a Small Bug and it delivers delivers a natural...

Features: The Evergreen Wake Magic Waking Spybait was designed in collaboration with Lake Biwa Professional Guide Shinji Sato to create a strong w...

Features: The Scum Frog Black Nickel Urchin/Frog Hooks are Heavy Duty Replacement Hooks designed for Frog Baits and Larger Urchin Style Soft Plast...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: The Missile Baits Hangtime Clip-On Weight lets anglers quickly adjust a bait’s fall rate and running depth, providing greater control wh...

Features: The Berkley PowerBait Saltwater Shrimperator Pre-Rigged Shrimp is a lifelike 4 inch shrimp lure designed to mimic natural shrimp movemen...

Features: The Yo-Zuri Floating Mag Pencil is a large 6.5 inch topwater "walk-the-dog" style lure designed for saltwater anglers seeking long, accu...

Features: The Bucca Bull Wake Wakebait is a 5 inch jointed topwater wake bait designed by Mike Bucca, built to imitate lifelike swimming action an...