Featured New

Features: The Yo-Zuri 3DR-X Pencil Topwater Walker is an ultra flashy must have topwater bait purpose built to bring you success on those summer ni...

Features: The Missile Baits Spunk Shad 3 Inch is a pintail swimbait with a ribbed body that exhibits an enticing shimmy, making it ideal for vario...

Features: The all new Berkley Gulp! Alive! Dragon Tail is a unique new take on what a stick bait can be, infused with incredible scent dispersion c...

Features: The Discount Tackle Performance Sun Shirts are finally here and are ready to take your performance on the water to the next level! Made ...

Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the medium 60mm size is the perfect choice when fish are being extra picky and cant decid...

Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: The all new Strike King 4.75 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fi...

Features: The Gary Yamamoto Covert Craw is a 2.5 inch versatile finesse craw bait designed to catch big bass year round! Designed with six lifelike...

Features: The Geecrack ImoKemushi (Potato Caterpillar) 60 Soft Plastic Grub is expertly crafted to replicate the appearance of a distressed insect...

Features: The all new Great Lakes Finesse Snack Craw stands out in the crowded market of craw baits with its stealthy, non-threatening design tail...

Features: The all new Picasso Lures Tungsten Ball Jighead is a made from the highest quality materials and components to give you the best chance a...

Features: The Gary Yamamoto Double Tail Hula Grub 2.5 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages o...

Features: The all new Strike King 3 Inch Homing Minnow is a simple yet deadly effective tool for live scoping angler to reach new levels of succes...

Features: The Halco MAX 130 is the epitome of versatility when it comes to Saltwater Angling, it can be trolled, it can be Jigged, and it can even...

Features: The JDM exclusive Seaguar Grand Max Leader Material is a top of the line offering designed in Japan in 1999 and offers the higest class i...

Features: The all new Rapala Crush City Hedgehog Craw steps forward to tackle the challenge of finicky bass that want a craw but don't want the lar...

Features: The Berkley PowerBait CullShad Un-Rigged 5 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...

Features: The all new Lunkerhunt Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! Furenz...

Features: The all new Z-Man Rattle-Snaker Tungsten SpikeZ are the perfect addition for any angler whose looking to add some customization to their...

Features: The all new Great Lakes Finesse Juvy Craw introduces a modern twist on the traditional Mini Tube bait, offering anglers enhanced versatil...

Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The all new Strike King 4 Inch Rage Luau Craw is designed to offer a unique presentation for highly pressured fish! Built with patented ...

Features: The all new Z-Man Line Through Replacement Hooks are replacement hooks designed for the LT Series of Z-Man Baits! Constructed from Heavy ...

JErkFeatures: The Yo-Zuri Floating Magnum Minnow 125mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere els...

Features: The Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow in the smallest 40mm size is the perfect choice when fish are keyed in on smaller prof...

Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The all new Great Lakes Finesse Pro Mini Tube Jig Head is a finesse sized Jighead with a hook capable of handling monster bites! With its...

Features: The all new Gamakatsu G-Finesse Stinger Drop Shot Hooks designed in collaboration with veteran professional angler Brent Ehrler expand on...

Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...

Features: The JDM exclusive Seaguar JDM PEX8 HI-Vis Braid is the gold standard for braid and is among the most trusted by traditional Japanese angl...

Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the largest 80mm size is the perfect choice when hunting the biggest fish, because big fi...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The all new Great Lakes Finesse Matte Finesse Jig is a super micro jig with a hook that can handle the biggest fish in the lake! Painted ...

Features: The all new Great Lakes Finesse Hanging Head Jighead is a effective new FFS option catered to those anglers who love their Forward Facin...

Features: The all new Sunline Almight HSG (High Specific Gravity) Braided Line offers a sinking braid design for use on your Spinning Reel setups! ...

Features: The Missile Baits Ike's Micro Football Jig is truly micro in every sense and is a finesse fisherman's dream Jig! Intended for use on ligh...

Features: The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: Rapala PXR Deep Mavrik 110 Jerkbait takes inspiration from the Original PXR Mavrik 110 and turns it into a deeper diving machine for cat...