Featured New

Features: The all new Great Lakes Finesse 3.25 Inch DropKick Shad is finally here to bring anglers the perfect Snack Sized Finesse Swimbait for bo...

Features: A dynamic soft bait designed to create enticing, multi-directional movement that draws in predatory fish. Built from firm "worm material...

Features: The Picasso Suijin Jig Heads are expertly crafted fishing jig heads designed to enhance the action of plastic trailers for versatile and ...

Features: The all new Z-Man PrawnStarZ Soft Plastic 3 Inch Prawn is a bait that has been in the making for years, and now finally lives up to the ...

Features: The SPRO Wacky Snack Stickbait is a Precision Finesse Stickbait designed to trigger bites from pressured fish with a subtle, natural flu...

Features: The all new Strike King Tumbleweed Floating Dice is the latest addition to the Growing "Fuzzy Dice" Craze that has taken angler and fish...

Features: The Z-Man PrawnStarZ Loose Body Soft Plastic Prawn is a lifelike, versatile soft bait offering realistic action and exceptional durabili...

Features: The Geecrack Bellows Shad 2.8 Inch is the debut signature bait by MLF Professional Angler Alton Jones, Jr., and is meticulously crafted ...

Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...

Features: The Yo-Zuri Hydro Monster Shot Sinking Stick Bait is a multi-purpose hard bait ideal for fishing from surface to bottom, mimicking distr...

Features: The all new Z-Man Evo Swim Jig is a great addition to the EVO Line of Lures that brings incredible performance for an unbeatable value! C...

Features: Developed with Kyle Welcher, the Picasso Lures Pro Metal Little Spotty Jig is a high-performance finesse jig offering superior sensitivi...

Features: The X-Zone Stealth Finesse Series Scented Whiplash Shad is a 3.5 inch premium soft jerkbait delivering lifelike action and unmatched vers...

Features: Compact multi-jointed swimbait designed to mimic a fleeing baitfish, delivering lifelike swimming action that triggers reaction strikes f...

Features: Ultra-Realistic Anatomy - Lifelike frog detailing with painted eyes and precise color patterns that fool bass into crushing strikes they ...

Features: The Yo-Zuri Pro Glide Bait is a premium Japanese Designed Single Jointed Glide Bait built for smooth, chopping-style action, delivering a...

Features: The Picasso Pro Metal Worm Weights provide anglers with a high-performing, cost-effective alternative to pure lead, offering enhanced se...

Features: The all new SPRO Skip Gap Football Shaky Head Jighead is a versatile Finesse Jighead built for maximum performance across a range of Sof...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifeli...

Features: The all new Great Lakes Finesse Micro Sneaky Underspin Jighead is embodies premium quality and performance, meeting the expectations of ...

Features: The Eagle Claw Lazer Pro-V Eagle Eye Underspin Ball Jighead enhances minnow or swimbait presentations with vibration, flash, and hologra...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The VMC Snitch Jig Spinhead enhances soft plastics with a rotating spinner blade that adds flash, vibration, and thump, increasing visibi...

Features: The Picasso Pro Metal Neko Weight is a Game Changer for Neko Rig Fishing and is a new staple for any anglers tacklebox! Exposed head is ...

Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...

Features: The Owner 4109 Jungle Wacky Hook is a High-Performance Hook designed for Strong Hooksets while Wacky Rigging to improve catch rates acro...

Features: The all new Gary Yamamoto 3.25 Inch Slinko Ned Worm is the Baby Brother of the Legendary 5.5 Inch Slinko that anglers have found success...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...

Features: The Yo-Zuri Mag Popper 100mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...

Features: The all new Great Lakes Finesse Micro Mini Tube Jig Head is a micro sized Jighead with a hook capable of handling monster bites! With it...

Features: The Bill Lewis Afterburner is a versatile hybrid bait combining multiple bait styles into one high-performance fish-catching design. Craf...

Features: Topwater lure designed with a rear prop to create spray, splashes, and disturbance, making it perfect for fishing heavy cover where stand...

Features: Medium-sized elastomer bait designed to mimic lively prey and attract a wide range of predator fish. Constructed from durable, flexible e...

Features: Hyper-Responsive Fork Tail - Quivers instantly and darts unpredictably with minimal input, perfectly mimicking a dying shad that big bass...

Features: Compact Crappie Magnet - A 1.25" soft bait designed to perfectly imitate small forage like insects, shrimp, nymphs, and tadpoles, enticin...

Features: The Gamakatsu Tungsten TG Trigger Nail Weight enhances Neko Rig fishing with a precision design for reliable performance and effortless ...

Features: The Picasso Rusty Squeaker produces a unique squeaky pitch and clacking sound that provokes aggressive strikes from fish. Its versatile n...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...