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Top Brands
End of Season Sale!
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Strike King Rage Magnum Menace Grub 4 inch Soft Plastic Grub
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Magnum Menace Grub is a 4 inch twin tail soft plastic grub with Strike King's patented Rage Tail flange built into ...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Strike King Red Eyed Shad Lipless Crankbait - 3 Inch
from Retail: $9.99from $8.49Features: The 3 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredibl...
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Berkley PowerBait Power Swimmer Soft Plastic Paddle Tail Swimbait 6 pack
from Retail: $6.99from $5.59Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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Z-Man ZWG Worm Hooks - 4 Pack
Retail: $6.99Our Price: $5.94Features: The all new Z-Man ZWG Worm Hook expands upon the standard that the ZWG Weighted Swimbait Hook started with its elite bait keeping abilit...
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Rapala Shadow Rap Shad 09 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Gamakatsu Round Jig Head 5 pack
Retail: $9.18Our Price: $7.89Features: Gamakatsu Round Jig Heads are useful for a variety of soft plastic baits and these heads feature the ultra-sharp Gamakatsu hooks for pos...
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Strike King Rage Chunk Jig Trailer 7 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Chunk is a 2 1/2 inch soft plastic chunk jig trailer with Rage Tail appendages. Rage Tail has a lip on each appenda...
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Strike King KVD Fat Baby Finesse 5 inch Soft Plastic Worm 8 pack
Retail: $7.49Our Price: $6.37Features: The Strike King KVD Fat Baby Finesse Worms are 5 inch soft plastic worms that have an oversized tail to allow for more action and drag i...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
Retail: $10.99Our Price: $8.79Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Rapala Ultra Light Minnow 04 Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Berkley Fusion19 Offset EWG Hook
Retail: $5.99Our Price: $4.79Features: The Berkley Fusion19 Offset EWG Hook is one of the most popular and versatile hooks for soft baits and covers a variety of bait types an...
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Seaguar BasiX Fluorocarbon Line 200 yards
from Retail: $12.40from $9.30Features: Seaguar BasiX Fluorocarbon Fishing Line is a new fishing line that matches the invisibility of fluoro with strength and abrasion resista...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
Retail: $26.99Our Price: $21.59Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Strike King Pro Model Series 5 Deep Diving Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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Mr. Crappie Jigheads - 25 pack
Retail: $16.99from $9.27Features: Strike King Mr. Crappie Jigheads are small, round lead head panfish jigs. Come painted or unpainted, with painted models featuring a pai...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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NEW
Z-Man Chatterbait Jack Hammer Baby Jack - 1/2 oz
Retail: $19.99Our Price: $16.99Features: The all new Z-Man Chatterbait 1/2 oz Jack Hammer Baby Jack is finally here delivering you and your local waters a more bite sized offeri...
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Berkley PowerBait MaxScent Flux-Gill - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...
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Yo-Zuri Mag Speed Sinking Crankbait
from Retail: $15.99from $12.79Features: The Yo-Zuri Mag Speed Sinking Crankbait is a fast sinking lure designed to maintain the desired depth throughout the entire retrieve! It ...
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Gary Yamamoto 5 Inch D Shad Soft Plastic Jerkbait - 7 Pack
Retail: $5.99Our Price: $5.39Features: The Gary Yamamoto D-Shad is a 5 inch soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching acti...
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Berkley PowerBait 1 inch Honey Worm (55 per Jar)
Retail: $5.99Our Price: $4.79Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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Strike King Squadron Swimbait Jighead
Retail: $5.99Our Price: $5.09Wide-Gap Hook Supremacy — The chemically sharpened black nickel point slices through tough mouths for instant hookups, making bass crush it on ev...
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Rapala Scatter Rap Deep Husky Jerk
Retail: $9.99Our Price: $7.99The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Z-Man Project Z Weedless ChatterBait 1/2 oz.
Retail: $10.99Our Price: $9.34The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless Chatterbait features a new head shap...
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Strike King Speckled Trout Magic Pre-Rigged Underspin
Retail: $5.99Our Price: $5.09Features: The Strike King Speckled Trout Magic is an underspin jig with a Glass Minnow paddle tail swimbait pre-rigged on the back of the bait. Co...
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Z-Man ST GrubZ
Retail: $5.49Our Price: $4.67Features: The Z-Man ST Grub is an upgraded version of the popular 2.5" GrubZ™ that has proven to be a staple in the United States and abroad for al...
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Strike King Chick Magnet Flat Sided Crankbait
Retail: $11.99Our Price: $10.19Features: The Strike King Chick Magnet Flat Sided Crankbait is a flat-sided crankbait. Designed with a thin body and circuit board lip to impart a...
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Rapala Original Floater F05 Balsa Minnow
Retail: $10.49Our Price: $8.39Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Z-Man Original Chatterbait - 1/2 Oz.
Retail: $6.49Our Price: $5.52Features: The Z-Man Original ChatterBait is a 1/2 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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Yo-Zuri 3D Inshore Surface Minnow Wake Bait - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Surface Minnow is a shallow-water surface minnow designed for quick-starting action and effective fishing around ...
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Z-Man Power Finesse ShroomZ Weedless Jigheads 3 pack
Retail: $6.99Our Price: $5.94Features: Adjustable, dual multi-strand wire weedguard for snag-free fishing Heavy-duty 3/0 black nickel needlepoint hooks Unique welded wire keep...
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Rapala Rippin' Rap 07 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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SPRO John Crews Little John DD 70 Extra Deep Diving Crankbait
Retail: $16.49Our Price: $14.02The John Crews Series Little John DD 70 Deep Diver gets 'er down! The all-new 3 inch, 3/4 ounce Little John was designed by professional bass angle...
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Strike King Pro Model Coffee Tubes 3 1/2 inch Soft Plastic Tube 8 pack
Retail: $6.99Our Price: $5.94Features: Strike King Pro Model Coffee Tubes are 3 1/2 inch soft plastic tubes laced with Strike King's famous Coffee Scent. Scented using real c...
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BKK Silent Chaser Draggin' Ned Jig Heads
Retail:Our Price: $4.99Features: The BKK Silent Chaser Draggin' Ned Jig Heads are a sturdy new jig head designed for working the Ned Rig. The Draggin' Ned heads have an ...
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Gary Yamamoto Fat Senko - 3 Inch
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Fat Senko 3 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko pro...
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Rapala Original Floater F13 Balsa Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Gary Yamamoto Flappin' Hog Creature Bait
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Flappin' Hog is a creature bait designed for pitching and flipping. With three types of appendages and redesigned flap...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Z-Man SwimmerZ 4 inch Paddle Tail Swimbait 4 pack
Retail: $7.99Our Price: $6.79Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 4 inch paddle tail swimbait with molded eyes and scales. One of the toughest swimbaits on t...
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Strike King Mini Pro-Buzz Buzzbait 1/8 oz.
Retail: $4.49Our Price: $3.82Features: The Strike King Mini Pro-Buzz is a petite, 1/8 ounce wire buzzbait. Smaller version of Strike King's already popular Tour Grade Buzzbait...
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Strike King Rage Baby Bug 3 inch Soft Plastic Creature 9 pack
Retail: $7.99Our Price: $6.79Features: The Strike Rage Baby Bug is a 3 inch soft plastic creature bait designed to be a downsized version of the Rage Tail Structure Bug. Kille...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 3/16 oz
Retail: $8.99Our Price: $7.19Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dive...
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