Filters
- Accessories
- Assist Hooks
- Attractants
- Baitholder Hooks
- Ball Jigheads
- Bladed Jigs
- Braided Line
- Bullet Weights
- Casting Jigs
- Catfish Baits
- Circle Hooks
- Co-polymer line
- Craws
- Creatures & Reapers
- Crustacean
- Culling
- Decals
- Deep Diving Crankbaits
- Dough Baits
- Drop Shot Baits
- Drop Shot Hooks
- DropShot Weights
- Eggs
- Flipping Hooks
- Floats & Bobbers
- Fluorocarbon Line
- Football Jigheads
- Football Jigs
- Gloves
- Grubs
- Hair Jigs
- Hard Body Swimbaits
- Hats
- Hollow Body Frogs
- Hook Accessories & Tools
- Ice Jigs
- Inline Single Hooks
- Jerkbaits
- Jig Trailers
- Kits
- Knives
- Leaders
- Line Tools
- Lipless Crankbaits
- Lizards
- Lure Accessories
- Maggots & Larvae
- Medium Diving Crankbaits
- Monofilament
- Multi Depth Crankbaits
- Nail & Peg Weights
- Ned Rig Jigheads
- Neko Hooks
- Nibbles & Mallows
- Octopus Hook
- Paddle Tail Swimbaits
- Panfish Plastics
- Pitching & Flipping Jigs
- Pliers
- Propbaits
- Rip Baits
- Saltwater Trolling Lures
- Scales
- Scissors
- Shakeyhead Jigheads
- Shallow Diving Crankbaits
- Short Sleeve Shirts
- Skirts
- Soft Body Swimbaits
- Soft Frogs
- Soft Jerkbaits
- Specialty Hooks
- Spinnerbaits
- Split Rings & Snaps
- Squarebill Crankbaits
- Squid Jig
- Stick Baits
- Sun Shirts
- Sunglasses
- Sweatshirts
- Swim Jigs
- Swimbait Hooks
- Swimbait Jigheads
- Swinging Jigheads
- Swivels
- Tackle Storage
- Topwater Poppers
- Topwater Walker
- Treble Hooks
- Trolling Lures & Plugs
- Trolling Rigs & Harnesses
- Tube Jigheads
- Tubes
- Twitchbaits
- Underspin Jigheads
- Underspins
- Wacky Hooks
- Wide Gap Hooks
- Worm Hooks
- Worms
Top Brands
Black Friday Deals 2025
-
Rapala SXR-08 X-Rap Saltwater Rip Bait - 3.125 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala SXR-08 X-Rap Saltwater is a 3 1/8 inch, 1/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
View full details -
Rapala SXR-10 X-Rap Saltwater Rip Bait - 4 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala SXR-10 X-Rap Saltwater is a 4 inch, 7/16 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassisted ...
View full details -
Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
Retail: $20.49Our Price: $16.39Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
View full details -
Gary Yamamoto 4 Inch Zako Soft Plastic Swimbait - 6 Pack
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Zako is a 4 inch swimbait/soft jerkbait with a tight tail swimming action. Ribbed body, deep-belly profile, and segmen...
View full details -
Rapala Husky Jerk 06 Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $6.79Features: The Rapala Husky Jerk 06 is a 2 1/2 inch, 1/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
View full details -
Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $6.79Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
View full details -
Rapala Husky Jerk 10 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala Husky Jerk 10 is a 4 inch, 3/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to lon...
View full details -
Rapala Husky Jerk 12 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala Husky Jerk 12 is a 4 3/4 inch, 7/16 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy ...
View full details -
Rapala Husky Jerk 14 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala Husky Jerk 14 is a 5 1/2 inch, 5/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true. Dives 4...
View full details -
Rapala Fisherman's Gloves
Retail: $7.49Our Price: $5.99These comfortable gloves are excellent for non-slip fish control. Durable latex coating provides protection from teeth, gill plates and dorsal fins...
View full details -
VMC "Ike Approved" Worm Hook
Retail: $4.49Our Price: $3.59Features: The VMC Ike Approved Worm Hook is a standard gauge, black nickel offset worm hook. Designed for light to medium pound test fishing line...
View full details -
Rapala Line Remover
Retail: $23.49Our Price: $18.79Features: The Rapala Line Remover is a "must-have" line management tool. Strips line with an enhanced stripping wheel capable of pulling 5 feet of...
View full details -
VMC "Ike Approved" Heavy Duty Worm Hook
Retail: $4.99Our Price: $3.99Features: VMC's Ike Approved Heavy Duty Worm Hook is an ultra-stout, 3-degree offset worm hook. Offset point significantly improves tour hooking p...
View full details -
Rapala Fishing Clipper
Retail: $10.49Our Price: $8.39Features: The Rapala Fishing Clipper & Lanyard is a "can't live without" multi-tool features a built-in line pick, a cutting knife, and a spec...
View full details -
Sufix Elite Monofilament Hi-Vis Yellow 330 Yards
from Retail: $13.49from $11.47The Sufix Elite Monofilament Hi-Vis Yellow has unbeatable strength and easy handling. It has superior tensile and knot strength due to Micro Resin ...
View full details -
Sufix 832 Advanced Superline Low-Vis Green Braided Line - 150 Yard Standard Spool
from Retail: $21.99from $18.69Features: The Sufix 832 Advanced Superline Braided Line in Low-Vis Green 150 Yard Standard Spools are the Strongest, most Durable, and most Advan...
View full details -
Sufix 832 Advanced Superline Low-Vis Green Braided Line - 300 Yard Filler Spool
from Retail: $40.99from $34.84Features: The Sufix 832 Advanced Superline Braided Line in Low-Vis Green 300 Yard Filler Spools are the Strongest, most Durable, and most Advance...
View full details -
Seaguar Threadlock Braided Fishing Line White 600 Yards
from Retail: $156.00from $117.00Seaguar Threadlock Braided Line is an ultra-strong, 16 strand hollow cord big game saltwater fishing braid. This high performance braid features 16...
View full details -
Seaguar Threadlock Braided Fishing Line Blue 600 Yards
from Retail: $156.00from $117.00Seaguar Threadlock Braided Line is an ultra-strong, 16 strand hollow cord big game saltwater fishing braid. This high performance braid features 16...
View full details -
Z-Man ChatterBait Jack Hammer - 3/8 oz.
Retail: $19.99Our Price: $16.99Features: The Z-Man ChatterBait Jack Hammer 3/8 oz is a premium Bladed Jig designed in collaboration with Bass Pro Brett Hite and the Legendary Ja...
View full details -
Z-Man ChatterBait Jack Hammer - 1/2 oz.
Retail: $19.99Our Price: $16.99Features: The Z-Man ChatterBait Jack Hammer 1/2 oz is a premium Bladed Jig designed in collaboration with Bass Pro Brett Hite and the Legendary Ja...
View full details -
Rapala BX Brat 03 Square Bill Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
View full details -
Rapala BX Brat 06 Square Bill Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala BX Brat 06 Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 6 feet. Delivers hard flash and wild-t...
View full details -
Rapala XRM-40 X-Rap Magnum Big Game Trolling Lure - 7 Inch
Retail: $32.49Our Price: $25.99Features: The Rapala X-Rap Magnum 40 is a 7 inch, 3 3/8 ounce big game trolling minnow slash bait that dives up to 40 feet unassisted. Run true ou...
View full details -
Berkley PowerBait Natural Scent Glitter Trout Bait
Retail: $6.99Our Price: $5.59Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
View full details -
Berkley PowerBait Trout Bait Twist 1.1 oz. Jar
Retail: $5.99Our Price: $4.79Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...
View full details -
Berkley PowerBait Hatchery Trout Bait 1.75 oz. Jar
Retail: $5.99Our Price: $4.79Features: Berkley PowerBait Trout Bait is moldable and easy to use. Floating formula enhances dispersion of scent and flavor Trout crave this bai...
View full details -
Berkley PowerBait 10 inch Power Worms 8 pack
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but fir...
View full details -
Berkley PowerBait 7 inch Power Worms 13 pack
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
View full details -
Berkley PowerBait 3 inch Ripple Shad Soft Paddle Tail Swimbait 10 pack
Retail: $7.99Our Price: $6.39Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent ...
View full details -
Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
Retail: $6.99Our Price: $5.59Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
View full details -
Berkley PowerBait 4 inch Power Worms 15 pack
Retail: $6.99Our Price: $5.59Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm t...
View full details -
Berkley PowerBait Trout Dip Attractant - 5 oz Bottle
Retail: $8.99Our Price: $7.19Features: The Berkley PowerBait Trout Dip is a unique attractant "dipping" system that gets you bites! Enhances the scent/release to attract more ...
View full details -
Berkley Powerbait Trout Nibbles 1.1 oz. Jar
Retail: $6.99Our Price: $5.59Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...
View full details -
Z-Man MAG FattyZ ElaZtech Worm - 7.25 Inch
Retail: $5.99Our Price: $5.09Features: The Z-Man MAG FattyZ is a 7.25 inch soft plastic worm made with 10X Tough ElaZtech construction for amazing durability! Each worm is im...
View full details -
Z-Man Finesse FrogZ 2 3/4 inch Soft Plastic Frog 4 pack
Retail: $5.49Our Price: $4.67Features: Compact design is ideal when conditions dictate a smaller profile topwater presentation. Twin paddle feet create attention-getting, bubb...
View full details -
Z-Man Trick ShotZ 3 1/2 inch Dropshot Bait 6 pack
Retail: $5.49Our Price: $4.67Features: The Z Man Trick ShotZ are designed specifically for drop-shotting. Super-tough ElaZtech material is extremely tear-resistant when nose-h...
View full details -
Z-Man Trick ShotZ 4 1/5 inch Dropshot Bait Pack 5 pack
Retail: $5.49Our Price: $4.67Features: The Z-Man Trick ShotZ are designed specifically for drop-shotting. Super-tough ElaZtech material is extremely tear-resistant when nose-h...
View full details -
Z-Man Scented ShrimpZ 3 inch Soft Plastic Shrimp 5 pack
Retail: $5.99Our Price: $5.09Features: Featuring lifelike appendages and a tail, the Z-Man Scented ShrimpZ produce all kinds of shrimpy swimming action that will draw in the p...
View full details -
Z-Man Tournament Jersey
Retail: $54.99Our Price: $46.74Features: Featuring the unmistakable Z-Man "Z", this lightweight tournament jersey will keep you cool and looking stylish on the water. Lightweigh...
View full details -
Zoom Z-Drop Dropshot Worm - 4 Inch
Retail:Our Price: $5.69Features: The Zoom Z-Drop DropShot Worm is Deadly on a DropShot, from smallmouth up north to spots in the south, and largemouth everywhere. Made f...
View full details -
Rapala Curved Pliers 6 1/2 inch
Retail: $15.49Our Price: $12.39Features: The Rapala 6 1/2 inch Curved Fishing Pliers feature a split shot crimper, a side cutter and double leaf spring. The handles of these pli...
View full details -
Rapala High Contrast Digital Fish Scale
Retail: $56.99Our Price: $45.59Features: The Rapala High Contrast Digital Scale has reverse image LCD for high quality viewing. The scale display is clearly visible in direct su...
View full details -
Rapala Digital Fish Scale
Retail: $57.49Our Price: $45.99Features: The Rapala Digital Fish Scale uses a Digital Display and comes in 15 and 50 pound sizes. Convenient size for storage in a tacklebox or b...
View full details -
Rapala Hook File 4 inch
Retail: $25.99Our Price: $20.79Features: Rapala Hook File helps maintain sticky-sharp hooks. Made from double-sided, high-carbon steel to provide an ultra-fine cutting edge. Com...
View full details -
Rapala Retractable Hook Sharpener
Retail: $11.49Our Price: $9.19Features: Use the Rapala Retractable Hook Sharpener to keep hooks razor sharp. Features a fine grit aluminum oxide stone sharpener. Comes with a n...
View full details -
Rapala Mini Digital Fish Scale
from Retail: $28.49from $22.79Features: Depending on the model, the Rapala Mini Digital Fish Scale weighs fish up to 25 or 50 pounds with precision accuracy. Displays a digital...
View full details -
Rapala Magnum Spring Pliers
from Retail: $35.99from $28.79Features: Rapala's "Mag Spring" technology to keep the pliers jaws open and ready for action Durably made with 420 stainless steel and tin-nickel ...
View full details
