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Top Brands
Black Friday Deals 2025
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Rapala Shad Rap 3 1/8 inch Deep Diving Crankbait SR08
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that closely resembles baitfish found the world over. With a p...
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Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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Rapala Shadow Rap Shad 09 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Seaguar Fluoro Premier Leader Wheel 50 Yards
from Retail: $32.99from $24.74Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Fluoro Premier Leader is premium saltwater fishing leader mate...
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Rapala Touch Screen Scale 15 Lb Tournament Model
Retail: $85.49Our Price: $68.39The Rapala Tournament Touch Screen Scale features a large digital touch screen, which makes it easy to store up to 8 separate fish weights. This ...
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Z-Man LizardZ 6 inch Soft Plastic 6 pack
Retail: $5.49Our Price: $4.67Features: Z-Man LizardZ are 6 inch soft plastic lizard-shaped baits made of 10X Tough ElaZtech plastic, so they won't tear up easily like other li...
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Z-Man ElaZtech Split Tail Grub TrailerZ 10 pack
Retail: $4.49Our Price: $3.82Features: The Z-Man ElaZtech Split Tail TrailerZ are 4 inch soft plastic split tail grubs. 10X tough ElaZtech construction. Classic 4 inch length ...
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Seaguar STS Salmon Trout Steelhead Fluorocarbon Leader 100 Yards
from Retail: $14.40from $10.80With Seaguar STS Fluorocarbon Leader, tough fish, rocks and wicked structure are no problem. This genuine 100% Japanese fluorocarbon leader materia...
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VMC "Ike Approved" Flippin' Hook
Retail: $6.49Our Price: $5.19Features: VMC's Ike Approved Flippin' Hooks are sturdy, straight shank flipping hooks designed primarily for bass fishing. Developed with input f...
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VMC 7356 SureSet Drop Shot Hook
Retail: $5.49Our Price: $4.39Features: VMC's SureSet Drop Shot Hook is perfect for nose hooking your favorite soft plastics or live bait. SureSet technical locking curve desi...
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VMC SPD Spindrift Hook 6 pack
Retail: $4.99Our Price: $3.99Features: The VMC SpinDrift Hook is a hook with a built-in swivel that enables bait rotation at very slow speeds. Recommended when trolling, drift...
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VMC "Ike Approved" Wacky Weedless Hook
Retail: $6.49Our Price: $5.19Features: The VMC Wacky Weedless Hook is a light wire finesse hook for wacky rigging soft plastics. Wire weedguard that lays into the hook to keep...
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VMC "Ike Approved" Wide Gap Wacky Hooks
Retail: $3.99Our Price: $3.19Features: VMC Wacky Hooks are extra wide gap, black nickel octopus hooks designed primarily for wacky rigging or dropshotting finesse plastic bait...
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Gary Yamamoto 5.5 Inch Swim Senko Paddle Tail Swimbait - 7 Pack
Retail: $7.99Our Price: $7.19The Gary Yamamoto Swim Senko is an exciting, 5 1/2 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the proven f...
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Z-Man ShroomZ Micro Finesse Jig 1/8 oz. 2 pack
Retail: $5.99Our Price: $5.09The Z-Man ShroomZ Micro Finesse Jig is a skirted Midwest finesse style mushroom jig that entices finicky fish in tough situations. The 100% silicon...
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Z-Man ShroomZ Micro Finesse Jig 3/16 oz. 2 pack
Retail: $5.99Our Price: $5.09The Z-Man ShroomZ Micro Finesse Jig is a skirted Midwest finesse style mushroom jig that entices finicky fish in tough situations. The 100% silicon...
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Z-Man Project Z Weedless ChatterBait 3/8 oz.
Retail: $10.99Our Price: $9.34The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless ChatterBait features a new head shap...
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Z-Man Project Z Weedless ChatterBait 1/2 oz.
Retail: $10.99Our Price: $9.34The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless Chatterbait features a new head shap...
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Rapala Scatter Rap Deep Husky Jerk
Retail: $9.99Our Price: $7.99The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Rapala Shad Dancer SDD05 Medium Diving Crankbait
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Dancer SDD05 Crankbait is a 2 inch, 1/4 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Dancer ...
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Rapala Slab Rap SLR04 1 1/2 inch Lipless Crankbait
Retail: $9.49Our Price: $7.59Features: The Rapala Slab Rap SLR04 is a 1 1/2 inch, 1/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
Retail: $9.49Our Price: $7.59Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Rapala Skitter V 4 inch Topwater Walker
Retail: $13.99Our Price: $11.19Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Rapala SXRT-10 X-Rap Twitchin' Minnow Twitchbait - 4 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala SXRT10 X-Rap Twitchin' Minnow is a 4 inch, 1/2 ounce twitchbait. X-style translucent body and 3D holographic eyes for excelle...
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Rapala SXRT-08 X-Rap Twitchin' Mullet Sinking Twitchbait - 3.125 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala X-Rap Twitchin' Mullet is a 3 1/8 inch, 7/16 ounce sinking twitchbait. 3D holographic eyes and X-Style translucent body. Slow...
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Rapala SXRL-12 X-Rap Saltwater Long Cast Rip Bait - 4.75 Inch
Retail: $20.49Our Price: $16.39Features: The Rapala X-Rap Long Cast 4 3/4 inch, 1 1/4 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
Retail: $22.99Our Price: $18.39Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Rapala Husky Magnum 15 Trolling Lure
Retail: $18.49Our Price: $14.79Features: The Rapala Husky Magnum 15 is a 5 1/2 inch, 1 1/4 ounce hard bait trolling lure. Runs 15 feet deep unassisted, purpose-built for high sp...
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Rapala Husky Magnum 25 Trolling Lure
Retail: $21.49Our Price: $17.19Features: The Rapala Husky Magnum 25 is a 6 1/4 inch, 2 3/8 ounce hard bait trolling lure. Runs 25 feet deep unassisted, purpose-built for high sp...
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VMC Spin Jig 1/4 oz.
Retail: $6.49Our Price: $5.19Underspin Jigheads The VMC Spin Jig come equipped with a premium VMC hook made from high carbon steel with a forged shank and a needle point. The j...
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VMC Spin Jig 3/8 oz.
Retail: $6.49Our Price: $5.19The VMC Spin Jig come equipped with a premium VMC hook made from high carbon steel with a forged shank and a needle point. The jig has an exaggera...
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Rapala FPF6 Fish Pro 6 inch Fillet Knife
Retail: $26.49Our Price: $21.19One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you are converted. Perfect ba...
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Z-Man TRD TubeZ 2 3/4 inch Soft Plastic Ned Rig Tubes 6 pack
Retail: $5.49Our Price: $4.67A creative new take on a time-tested Northwestern technique, the Z-Man TRD TubeZ deliver advanced finesse performance in an incredibly durable pack...
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Z-Man Power Finesse ShroomZ Jigheads 3 pack
Retail: $5.99Our Price: $5.09Features: The Z-Man Power Finesse ShroomZ is a beefed up version of the Finesse ShroomZ that better handles larger baits and bigger fish. Heavy d...
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Z-Man Power Finesse ShroomZ Weedless Jigheads 3 pack
Retail: $6.99Our Price: $5.94Features: Adjustable, dual multi-strand wire weedguard for snag-free fishing Heavy-duty 3/0 black nickel needlepoint hooks Unique welded wire keep...
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Z-Man Striper Eye Jigheads 2 pack
Retail: $5.99Our Price: $5.09The Z-Man Striper Eye Jigheads feature an oversized 3D eye to present a more prominent target for gamefish, as well as a heavy duty 6/0 Mustad Ultr...
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VMC "Ike Approved" Tungsten Cylinder Drop Shot Weights
from Retail: $10.99from $8.79Features: VMC Tungsten Drop Shot Cylinder Weights offer an increased hardness that results in improved feel for structure and light bites. 35% sma...
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Z-Man ChinlockZ SWS Weighted Swimbait Hooks
from Retail: $9.49from $8.07Features: Weighted swimbait hooks designed for big fish applications in fresh- or saltwater applications. Molded keeper holds soft baits securely ...
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Z-Man EZ ShrimpZ 3 1/2 inch Unrigged 4 pack
Retail: $6.99Our Price: $5.94Features: Z-Man EZ ShrimpZ are ultra-realistic 3 1/2 inch shrimp imitation baits. Segmented body for lifelike action and movement. Thin, short ...
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VMC 7381 SureSet Black Nickel Circle Hooks
Retail: $5.49Our Price: $4.39Features: VMC SureSet Circle Hooks are black nickel hooks forged from extremely tough and lightweight Vanadium Steel. Offset shank. Forged Vanadi...
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Z-Man EZ ShrimpZ 3 1/2 inch Rigged w/ Mustad Weighted Hook 2 pack
Retail: $7.99Our Price: $6.79Features: Z-Man EZ ShrimpZ are ultra-realistic 3 1/2 inch, 1/4 ounce shrimp imitation baits. Segmented body for lifelike action and movement. P...
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Rapala DT Series Crankbait DT14
Retail: $11.99Our Price: $9.59Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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Rapala DT Series Crankbait DT16
Retail: $11.99Our Price: $9.59Features: The Rapala DT16 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 16 feet deep. Extra thin polycarbonate li...
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Rapala DT Series Crankbait DT Metal 20
Retail: $16.49Our Price: $13.19Features: The Rapala DT20 is a 2 3/4 inch, 7/8 ounce extra deep diving crankbait. Dives up to 20 feet deep. Extra thin polycarbonate lip for perfe...
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Rapala XRM-30 X-Rap Magnum Big Game Trolling Lure - 6.25 Inch
Retail: $32.49Our Price: $25.99Features: The Rapala X-Rap Magnum 30 is a 6 1/4 inch, 2 1/2 ounce big game trolling minnow slash bait that dives up to 30 feet unassisted. Run tru...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
Retail: $25.49Our Price: $20.39Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
Retail: $26.99Our Price: $21.59Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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