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Top Brands
Black Friday Deals!
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Keitech Fat Swing Impact 4.3 inch Soft Paddle Tail Swimbait
from $7.99The Keitech Fat Swing Impact 4.3 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process....
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Gary Yamamoto Hinge Minnow - 3.5 Inch
$9.99$8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
$26.99$22.94Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Gary Yamamoto 3 Inch Shad Shape Drop Shot Worm - 10 Pack
$4.99$4.49Features: Yamamoto Baits / Gary Yamamoto Shad Shape Worm is a 3 inch soft plastic drop shotting bait. Gary Yamamoto and his team took the tournamen...
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Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
from $20.49from $17.42Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Z-Man Billy GOAT 4 1/4 inch Soft Plastic Grub 3 pack
from $5.49from $4.67Features: The Z-Man Billy GOAT is a new 4 1/4 inch multi-purpose ElaZtech grub with loads of fish-catching potential. Twin action tails provide si...
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Sunline Super FC Sniper Fluorocarbon 165-200 Yards
from $26.49Sunline FC Sniper Fluorocarbon line is 100% fluorocarbon that offers anglers the latest generation of fluorocarbon line available today. The low po...
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Seaguar BasiX Fluorocarbon Line 200 yards
from $12.40from $9.30Features: Seaguar BasiX Fluorocarbon Fishing Line is a new fishing line that matches the invisibility of fluoro with strength and abrasion resista...
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Z-Man EZ TubeZ 4 inch Soft Plastic Tube 6 pack
$5.49$4.67Features: The Z-Man EZ TubeZ are 4 inch soft plastic tubes made from Z-Man's proprietary 10X Tough ElaZtech material. 10X Tough ElaZtech construct...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 110mm - 4.25 Inch
$11.99$8.39Features: The Yo-Zuri Crystal 3D Minnow 110mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...
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Berkley Fusion19 Shakey Head
$7.99$7.19Features: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...
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Rapala Crush City Hedgehog Craw - 4 Inch
$7.99$7.19Features: The all new Rapala Crush City Hedgehog Craw steps forward to tackle the challenge of finicky bass that want a craw but don't want the lar...
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Yo-Zuri Crystal 3D Minnow 6 1/2 inch Magnum Medium Diver
$19.99$13.99Features: The Yo-Zuri Crystal 3D Minnow Magnum Floating Diver is a 6 1/2 inch, 1 1/2 ounce medium diving plug with a tight wiggle action. Internal...
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Seaguar Pounce Fluorocarbon Bass Leader - 25 Yard Spool
from $8.20from $6.15Features: The all new Seaguar Pounce Fluorocarbon Bass Leader is the new Pinnacle of Fluorocarbon Leader Material designed specially for Bass fishi...
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Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 3.5 Inch
$7.99$7.19Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 3.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Rapala Original Floater F13 Balsa Jerkbait
$13.49$11.47Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Berkley Saltwater SlobberKnocker Bladed Jig - 3/8 oz
$10.99$9.89Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...
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Z-Man Turbo CrawZ 4 inch Soft Plastic Craw 6 pack
from $4.99from $4.24Features: 10X Tough ElaZtech construction for extreme durability and industry leading fish-per-bait rating. Incredibly versatile - swim it, flip i...
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Z-Man StreakZ Curly TailZ 5 inch Soft Plastic Grub 4 pack
$5.99$5.09Features: The Z-Man StreakZ Curly TailZ are 5 inch soft plastic curly tail grubs. 10x Tough ElaZtech construction makes for extreme durability, ev...
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Berkley Ripfish Rip Bait - 3.5 Inch
$11.99$10.79Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Dirty Jigs Matt Allen Tactical Bassin Swimbait Head
$7.49Features: The Dirty Jigs Matt Allen Tactical Bassin Swimbait Head is an exceptional Swimbait head with unmatched features and versatility! With a ...
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Berkley PowerBait MaxScent Meaty Chunk
$9.99$8.99Features: The Berkley PowerBait MaxScent Meaty Chunk is a great pork-rind shaped chunky jig trailer formulated with Berkley's PowerBait MaxScent s...
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Gamakatsu Worm G-Lock Hooks
$6.88$5.92Features: The Gamakatsu Worm G-Lock hook is designed for use in heavy cover, so it needs to be tough and reliable, and keep your bait from sliding!...
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Rapala BX Brat 06 Square Bill Crankbait
from $11.49from $9.77Features: The Rapala BX Brat 06 Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 6 feet. Delivers hard flash and wild-t...
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Berkley Bullet Pop 60/70/80 Topwater Popper
$10.99$9.89Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
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Gamakatsu Horizon Head LG Nano Alpha Jighead - 4 Pack
$9.18$7.89Features: The all new Gamakatsu Horizon Head LG Nano Alpha Jighead is here to take your Hover Strolling techniques to the next level and is now ev...
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Gary Yamamoto 4 Inch Kreature - 7 Pack
$7.99$7.19Features: The Yamamoto Baits Kreature is a classic, 4 inch, action creature bait. Equipped with flappy swimming "wings" and a tentacle skirt, the ...
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Gary Yamamoto UNI Soft Plastic Urchin - 1 Pack
$14.99$13.49Features: The Yamamoto Uni is an urchin-style bass bait with bulbed appendages that create lifelike quivers and irresistible movement, perfect for ...
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Yo-Zuri 3D Inshore Popper 4 3/4 inch Topwater Popper
$11.99$8.39Features: The Yo-Zuri 3D Inshore Popper 120 is a 4 3/4 inch, 1 5/8 ounce topwater popper designed specifically for inshore saltwater surface fishin...
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Big Bite Baits Suicide Shad 5 inch Paddle Tail Swimbait 4 pack
$6.99Features: The Big Bite Baits Suicide Shad is an unrigged, 5 inch paddle tail swimbait. Slender body, thin tail section, and big paddle tail. Packag...
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Berkley Ripfish Rip Bait - 2.75 Inch
$11.99$10.79Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Z-Man Mag SwimZ 8 inch Paddle Tail Swimbait 3 pack
$12.99$11.04Features: Z-Man Mag SwimZ are full-bodied, 8 inch swimbait ideal for targeting big bass, bull redfish, yellowtail, calico bass, muskie, pike, ba...
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Rapala CountDown CD03 1 1/2 inch Balsa Minnow
$10.49$8.92Features: The Rapala CountDown CD03 is a 1 1/2 inch, 1/8 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Big Bite Baits Crappie Minnr 2 inch Soft Plastic 10 pack
$2.19Features: The Big Bite Crappie Minnr is a small, 2 inch minnow-profile soft bait for crappie and other panfish. Plump, crappie-enticing body. Stra...
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Z-Man ElaZtech Bait LockerZ
$79.99$67.99*Note: Any baits, line, tools, and tackle seen in images for this product are for demonstration only and are NOT included with purchase.* Features:...
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Berkley Gulp! 6 inch Scented Plastic Sandworm 10 pack
$9.99$8.99Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Gary Yamamoto 4 Inch Double Tail Grub - 20 pack
$7.99$7.19Features: The Gary Yamamoto Double Tail Grub is a 4 inch soft plastic grub with twin rear appendages. Great swim jig, bladed vibrating jig, or sp...
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Berkley PowerBait The Deal Soft Body Swimbait
$7.99$7.19Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish li...
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Gary Yamamoto Fat Senko - 4 Inch
$7.99$7.19Features: The Gary Yamamoto Fat Senko 4 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko prov...
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Seaguar Inshore Fluorocarbon Leader Wheel 100 Yards
from $18.75from $14.06Features: Seaguar Inshore Fluorocarbon Leader is a new fluorocarbon leader material designed specifically for inshore saltwater fishing applicatio...
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Gamakatsu Gika Rig Weight
from $4.58from $3.94Features: The Gamakatsu Gika Rig Weight is a replacement or upgrade weight The Gika Rig Weights are painted black to blend in with the bottom. Usin...
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Berkley PowerBait Gilly Soft Body Swimbait
$10.99$9.89Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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Berkley PowerBait Power Switch
from $8.99from $8.09Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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Keitech Easy Shiner 5 inch Soft Paddle Tail Swimbait
from $7.99Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail o...
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Berkley Shallow Money Badger Crankbait - 2.75 Inch
$11.99$10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...
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Keitech Tungsten Model I Casting Jig (Version 1)
$7.99Features: Lead-Free tungsten jig head design. Tungsten head is 30% smaller & harder than lead. Tear-drop design penetrates cover, resists sna...
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Gamakatsu G-Finesse Heavy Cover Worm Hooks
from $12.56from $10.80Features: The Gamakatsu G-Finesse Heavy Cover Worm hook is a newly released Heavy Cover Worm hook using the thinner-but-stronger Tournament Grade W...
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Rapala SXR-08 X-Rap Saltwater Rip Bait - 3.125 Inch
$14.99$12.74Features: The Rapala SXR-08 X-Rap Saltwater is a 3 1/8 inch, 1/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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