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Top Brands
Black Friday Deals!
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Berkley Gulp! Saltwater Nemesis Curly Tail Prawn - 4 Inch
Retail: $8.99Our Price: $8.09Features: The all new Berkley Gulp! 4 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...
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Yo-Zuri 3D Inshore Popper 2 3/4 inch Topwater Popper
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Popper 70 is a 2 3/4 inch, 1/4 ounce topwater popper designed specifically for inshore saltwater surface fishing. ...
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Big Bite Baits Panfish Kamikaze Swimon 2 1/2 inch Soft Jerkbait
Retail:from $2.79Features: The Big Bite Baits Panfish Kamikaze Swimon is a new, smaller (2 1/2 inch) version of the Kamikaze Swimon soft jerkbait/jig trailer. Ribs...
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Keitech Salty Core Tube 3 1/2 inch Soft Plastic Tube 6 pack
Retail:Our Price: $8.99The Keitech Salty Core Tube is a 3 1/2 inch, 1/2 ounce soft, solid-bodied flipping bait that can be used in a variety of shallow water fishing appl...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
Retail: $11.99Our Price: $10.79Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
Retail: $12.99Our Price: $11.04Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Berkley Gulp! Saltwater Turbo Shrimp - 3 Inch
Retail: $8.99Our Price: $8.09Features: The all new Berkley Gulp! Saltwater 3 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...
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Rapala Ultra Light Minnow 06 Jerkbait
Retail: $9.99Our Price: $8.49Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Berkley Hit Stick 9 - 3.5 Inch
Retail: $9.99Our Price: $8.99Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Berkley Gulp! 3 inch Killer Crawler 10 pack
Retail: $8.99Our Price: $8.09Features: The Berkley Gulp! Killer Crawler features a hollow core for lifelike feel and incredible action. Still more durable than live nightcraw...
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Berkley Flicker Shad Crankbait - 1/8 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Shad Crankbait is a 1 1/2 inch, 1/8 ounce pro-designed deep-diving plug that dives 6 to 8 feet deep. Berkley Flicke...
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Berkley Deep Hit Stick 4.75 Inch
Retail: $11.99Our Price: $10.79Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Berkley 6 inch Hemostat Soft Touch Pliers
Retail: $10.99Our Price: $9.89Features: The Berkley® Hemostat Soft Touch Pliers, are delicate, 6 inch pliers for precise manipulation. Comfort nonslip grips. Corrosion resista...
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Yo-Zuri TopKnot Leader Fluorocarbon Natural Clear 30 Yards
from Retail: $13.99from $11.19Features: Yo-Zuri Topknot Fluorocarbon Leader is a clear fishing leader material spooled on a small leader wheel. Abrasion resistant and ultra-dur...
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Seaguar Fluoro Premier Leader Wheel 50 Yards
from Retail: $36.99from $27.74Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Fluoro Premier Leader is premium saltwater fishing leader mate...
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Berkley Gulp! 3 inch Leech 12 Pack
Retail: $8.99Our Price: $8.09Features: The Berkley Gulp! infuse 3 inch Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your catch r...
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Dirty Jigs Tungsten HD Guppy Jighead
Retail:Our Price: $7.99Features: The Dirty Jigs Tungsten HD Guppy Jighead is specifically designed for small to medium swimbaits, offering excellent performance on Live ...
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Berkley Shallow Money Badger Crankbait - 1.5 Inch
Retail: $10.99Our Price: $9.89Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 2 to 4 feet lure designed for maximum pe...
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Berkley Fusion19 Heavy Cover Hooks - 4 Pack
Retail: $7.99Our Price: $7.19Features: The all new Berkley Fusion19 Heavy Cover Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...
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Berkley Stunna 112 +2 Jerkbait - 4.4 Inch
Retail: $16.99Our Price: $15.29Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...
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Z-Man Scented ShrimpZ 4 inch Soft Plastic Shrimp 5 pack
Retail: $5.99Our Price: $5.09Features: The Z Man Scented ShrimpZ Soft Plastic Craw Bait is perfect when slowly retrieved, twitched, and hopped along the bottom. It is impregna...
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Big Bite Baits 6 inch Pro Lizard Soft Plastic
Retail:from $3.89Features: The Big Bite Baits Pro Lizard is a 6 inch soft plastic lizard bait. Same lizard design bass anglers have been using to slay bass for dec...
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Rapala J05 Jointed 2 inch Balsa Wood Minnow
Retail: $11.99Our Price: $10.19Features: The Rapala J05 Jointed Minnow is a 2 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J05 can be cranked or tr...
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Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
Retail: $15.99Our Price: $13.59Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Gamakatsu One Touch Blades - Single Hook Style
Retail: $4.99Our Price: $4.29Features: The Gamakatsu One Touch Blades in the Single Hook Style instantly adds flash and vibration to any lure, enhancing attraction for spinnerb...
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Berkley PowerBait Natural Scent Glitter Trout Bait
Retail: $6.99Our Price: $6.29Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
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VMC RedLine Series Finesse Treble Hooks
Retail: $9.49Our Price: $7.59Features: The VMC RedLine Series Finesse Treble are new, high-performance treble hooks made with VMC's RedLine Technology. The Redline Finesse Treb...
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Rapala Jointed Deep Husky Jerk 12 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $8.49Features: The Rapala Jointed Deep Husky Jerk 12 is a 4 3/4 inch, 1/2 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble an...
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Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
Retail: $11.99Our Price: $10.19Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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Yo-Zuri Hydro Popper 4 3/4 inch HD Saltwater Popper
Retail: $16.99Our Price: $13.59Features: The Yo-Zuri Hydro Popper is a heavy duty popper lure for saltwater applications. Polycarbonate body, through-wire construction and 3x st...
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Berkley PowerBait Drip Minnow - 3 Inch
Retail: $10.99Our Price: $9.89Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Keitech Glide Camaron 3.5 Inch Soft Plastic Craw - 6 Pack
Retail:from $6.79Features: Introducing the all new Keitech Glide Camaron "Back Sliding" Craw designed for effortless action on retrieve! Unique back-sliding action ...
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Rapala High Contrast Digital Fish Scale
Retail: $56.99Our Price: $48.44Features: The Rapala High Contrast Digital Scale has reverse image LCD for high quality viewing. The scale display is clearly visible in direct su...
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Big Bite Baits Tour Toad Buzzbait
Retail:from $7.69Features: The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Joins the irresistible action of the Tou...
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Rapala Slab Rap SLR04 1 1/2 inch Lipless Crankbait
Retail: $9.49Our Price: $8.07Features: The Rapala Slab Rap SLR04 is a 1 1/2 inch, 1/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Keitech Fat Swing Impact 6.8 inch Soft Paddle Tail Swimbait
Retail:Our Price: $10.99Features: The Keitech Fat Swing Impact 6.8 inch is a large, ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-to...
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Rapala Balsa Xtreme BX Jointed Minnow 09 Medium Diving Jerkbait
Retail: $17.99Our Price: $15.29Features: The Rapala Balsa Xtreme BX Jointed Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. Th...
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Rapala OG Tiny 04 Shallow Diving Crankbait
from Retail: $11.99from $10.19Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Keitech Easy Shiner 8 inch Soft Paddle Tail Swimbait
Retail:Our Price: $10.99Features: The Keitech Easy Shiner 8 inch is a large soft plastic paddle tail swimbait. Body design that combines the body shape of the Keitech Sha...
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Berkley Trilene XL Monofilament 1000 Yard Economy Bulk Spools
from Retail: $29.99from $26.99Features: The Best Trilene XL® Ever - now stronger AND smoother! Smooth casting - resists twists and kinks. Super strong - incredible strength for...
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Big Bite Baits Scentsation Smasher
Retail:Our Price: $6.99Features: The Big Bite Baits Scentsation is a 3.5 and 4.5 inch soft plastic Drop Shot bait molded with Big Bite's Scentsation formula. The Scentsat...
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Berkley Trilene 100% Fluorocarbon Professional Grade Clear 110 Yards
from Retail: $12.99from $11.69Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed ...
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Rapala XRP-07 X-Rap Pop Topwater Popper - 2.75 Inch
Retail: $16.49Our Price: $14.02Features: The Rapala X-Rap Pop 07 Topwater Popper brings that classic X-Rap action to the topwater. This 2 3/4-inch bait has internal textured bod...
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Rapala Fishing Clipper
Retail: $10.49Our Price: $8.92Features: The Rapala Fishing Clipper & Lanyard is a "can't live without" multi-tool features a built-in line pick, a cutting knife, and a spec...
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Keitech Tungsten Mono Guard Jig Heads
Retail:Our Price: $7.29Features: Tungsten compound head 30% smaller & harder than lead 1 (Mono) fiber strand weed guard Size 1 or 2 Katsuichi hook. The Keitech Tung...
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Keitech Easy Shaker 5 1/2 inch Soft Plastic Worm 10 pack
Retail:from $5.59The Keitech Easy Shaker features a ringed body that gives it a bigger silhouette, while still allowing it to maintain a thin core for maximum flexi...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
Retail: $12.99Our Price: $11.04The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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