Black Friday Deals!

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new Berkley BER001 Polarized Sunglasses are a must have for any angler looking to step up their fashion and fishing game! With a ...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The Berkley Max Capacity Bait Notebook is the best way to manage all your baits for you next trip! Equipped with a hook-n-loop strap for...

Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The all new Berkley Fusion19 Swing Head Jighead is purpose built for anglers of any skill level to have unrivaled success and fun on the ...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...

Features: The all new Berkley Gulp! Saltwater 5 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The Berkley PowerBait Agent-E is a Weighted Bottom-Dwelling Swimbait that gets BIT! Constructed with an ultra-low center-of-gravity inte...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

Features: The all new Berkley Fusion19 Football Jigheads are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new Berkley PowerBait Saltwater 3.5 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers an...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait ...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The all new Berkley Forward Finesse Braid in the Crystal Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibility ...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: Berkley Non-Slip Coated Fisherman's Gloves are coated gloves with textured grip. Heavy-duty, yet flexible. Protects from fish handling h...

Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The Berkley Fusion19 Circle Hooks have a classic circle design that prevent unnecessary injury to the fish. Circle designed to set hook i...

Features: The Berkley BER005 Sunglasses are tailored for women, offering both style and comfort, ensuring it sits comfortably on your face! Thin la...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The Berkley BER003 Sunglasses offers outstanding optical quality, ensuring a clear and sharp vision for wearers, making it perfect for va...