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Top Brands
Black Friday Deals 2023
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Sale!
Berkley PowerBait Atomic Tubes 20 pack
$4.99from $3.64Features: The Berkley PowerBait Atomic Tubes are a game-changing fishing bait that elevates the performance of anglers, whether they're beginners o...
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Sale!
Berkley Flicker Shad Shallow Crankbait
$5.99from $4.86Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Berkley PowerBait MaxScent Creature Hawg - 4 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
$9.99$8.99Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Sale!
Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$6.99from $5.11Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Half Head Jigs
$4.99$4.49Features: The Berkley Half Head Jig Heads are expertly crafted with input from Berkley Pro Staff for consistent, reliable performance cast after c...
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Berkley PowerBait Drip Swimmer - 4 Inch
$9.99$8.99Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
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Berkley Fusion 19 Underspin
$4.99$4.49Features: The Berkley Fusion19 Underspin hook is designed for everyone! Conical bait keeper ensures maximum compatibility with your tackle box. Fla...
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Berkley Gulp! 2 inch Scented Saltwater Plastic Sandworm 24 pack
$7.99$7.19Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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Sale!
Berkley PowerBait 3 inch Ripple Shad Soft Paddle Tail Swimbait 10 pack
$5.99from $5.10Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent ...
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Sale!
Berkley Hit Stick 7 - 2.75 Inch
$7.99from $5.56Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley PowerBait Drip Minnow - 4 Inch
$9.99$8.99Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Berkley Swamp Lord Hollow Body Popping Frog
$9.99$8.99Features: The Berkley Swamp Lord Hollow Body Popping Frog is a top-tier topwater popper designed for captivating action cast after cast in a smalle...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Sale!
Berkley PowerBait Pre-Rigged Swim Shad Paddletail Swimbait
from $4.99from $4.37Features: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...
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Sale!
Berkley PowerBait Power Floating 3 inch Plastic Trout Worm 15 pack
$5.29from $3.78Features: The PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage. Lively action gives a life...
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Berkley PowerBait Drip Minnow - 5 Inch
$9.99$8.99Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 3 Inch
$6.99$6.29Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...
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Sale!
Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
$6.59from $4.70Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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Sale!
Berkley Deep Hit Stick 3.75 Inch
$9.99from $6.94Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...
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Berkley PowerBait Minnow
$5.99$5.39Features: The PowerBait Minnow features a preferred, proven, and popular minnow shape and several sizes to let you match the minnows and local f...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 3.5 Inch
$6.99$6.29Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...
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Sale!
Berkley Deep Hit Stick 4.75 Inch
$9.99from $6.94Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Sale!
Berkley SquareBull 2 inch Shallow Squarebill Crankbait
$8.99from $6.25Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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Sale!
Berkley Hit Stick 9 - 3.5 Inch
$7.99from $5.56Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Sale!
Berkley Stunna 112 +1 Jerkbait - 4.4 Inch
$14.99from $11.96JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Sale!
Berkley PowerBait Power Switch
from $7.99from $5.83Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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Sale!
Berkley Hit Stick 5 - 2 Inch
$7.99from $5.56Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Sale!
Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
$8.99from $6.72Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Sale!
Berkley PowerBait PowerStinger Bladed Jig Trailer
$8.99from $7.28Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile an...
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Sale!
Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/4 oz
$6.99from $5.11Features: The Berkley Flicker Minnow 1/4 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley PowerBait Drip Swimmer - 5 Inch
$9.99$8.99Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
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Berkley PowerBait Drip Swimmer - 3 Inch
$9.99$8.99Features: The all new Berkley PowerBait Drip Swimmer 3 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
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Sale!
Berkley Power Blade Standard
$9.99from $6.83Features: The Berkley Power Blade Standard is a collaborative creation with professional angler Edwin Evers, reinvigorating the traditional spinner...
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Berkley Trilene 100% Fluorocarbon Professional Grade 200 Yards
from $20.99from $18.89Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed ...
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Berkley PowerBait MaxScent Lunch Worm 6 inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Lunch Worm is a 6 inch worm with a medium tail to create action during the retrieve. The all-new PowerBai...
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Sale!
Berkley PowerBait Crazy Legs Chigger Craw
$5.99from $4.37Features: The Berkley PowerBait Crazy Legs Chigger Craw is a Bass Master Classic winning bait! High-action pinchers create more strikes. Crazy l...
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Sale!
Berkley PowerBait Saltwater CullShad
$7.99from $5.83Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...
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Sale!
Berkley Trilene Big Game Monofilament Line Clear Quarter Pound Spools
$11.49from $8.74Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Berkley PowerBait MaxScent Kingtail Worm - 8 inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Kingtail is an 8 inch worm with an long curly tail, molded with Berkley's PowerBait MaxScent soft plastic...
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Berkley PowerBait 4 inch Power Worms 15 pack
$5.99$5.39Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm t...
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Sale!
Berkley Gulp! Maggot 1.5 oz. Jar
$5.39from $3.88Features: Berkley Gulp! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifelike ta...
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Sale!
Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/3 oz
$6.99from $5.11Features: The Berkley Flicker Minnow 1/3 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Sale!
Berkley Dime Size 15 Crankbait
$10.99from $7.51Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Berkley PowerBait 1 inch Honey Worm (55 per Jar)
$5.29$4.76Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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Sale!
Berkley Flicker Shad Crankbait - 1/2 oz
$5.99from $4.86Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...
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Berkley PowerBait MaxScent Power Chunk 3 inch Trailer
$7.99$7.19Features: The Berkley PowerBait MaxScent Power Chunk is the enhanced MaxScent version of the Berkley classic Power Chunk. This 3 inch jig trailer ...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 6 Inch
$9.99$8.99Features: The Berkley PowerBait CullShad Un-Rigged 6 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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