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Black Friday Deals!
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Zappu Board Weight R Cut
$6.70Features: Zappu Board Weights let anglers easily modify almost any hardbait, enhancing lure action and overall performance for more effective fishi...
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Strike King Swinging Swim Jig
$6.99$5.94Features: The Strike King Swinging Swim Jig is an articulated skirted swim jig. Free-swing hook design makes it inescapable once the fish bites an...
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BKK Teaser Blade
$5.49Features: The BKK Teaser Blades add flash to your riggings and are designed to work perfectly with the Titan Diver and Titan Diver+ The longer and ...
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Megabass Kanata Jerkbait
from $24.99The Megabass Kanata Jerkbait is a 6 1/3 inch, 1 ounce jerkbait designed to target fish that are keyed in on larger bait. Its carefully tuned flat-s...
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Berkley Gulp! Saltwater Grub - 5 Inch
$8.99$8.09Features: The Berkley Gulp! 5 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...
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Rapala BX Brat 03 Square Bill Crankbait
from $11.49from $9.77Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
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SPRO Power Bucktail Custom Hair Jig w/ O'Shaughnessy Hook
from $14.99from $12.74Features: The SPRO Power Bucktail Custom Hair Jig is a new series of SPRO Power Bucktail Jigs with exciting colorways reminiscent of custom cobia j...
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BKK Armor-Point Offset Wide Gap Worm Hooks
$5.99Features: The all new BKK Armor-Point Offset Wide Gap Worm Hooks were developed for throwing any big soft plastics that need that EWG hook opening...
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Rapala XRMAGXP-130/170 X-Rap Magnum XPlode Topwater Popper
from $26.49from $22.52Features: The Rapala X-Rap Magnum Xplode is a big game saltwater hard body popping surface plug. Low mounted line tie pulls the lure down on the r...
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Great Lakes Finesse Hover Minnow - 2.75 Inch
$6.99$6.29Features: The all new Great Lakes finesse Hover Minnow is a Jig Trailer designed to behave like a jerkbait with spiraling and darting actions that...
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Bobby Garland Baby Shad 2 Inch Soft Plastic Bulk Bag - 50 pack
$9.99$8.49Features: The Bobby Garland Baby Shad 2 Inch Bulk Bag is THE choice for freshwater crappie fishing. Well-known for consistently turning slow slab d...
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Rapala Original Floater F03 Balsa Minnow
$10.49$8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Keitech Swing Impact 3 inch Paddle Tail Swimbait
$5.69Features: The Keitech Swing Impact 3 inch is a small, finesse paddle tail swimbait. Remarkable natural swimming action. Strong squid scent. Speci...
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VMC RedLine Series Finesse Neko Hooks
$10.49$8.92Features: The VMC RedLine Series Drop Shot Hooks are new, high-performance drop shot hooks made with VMC's RedLine Technology. Equipped with an Adj...
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Strike King Pro Model Series 6XD Deep Diving Silent Crankbait - 1 oz
$10.99$9.34Features: The Strike King Pro Model Series 6XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and a ...
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Heddon Zara Spook 4 1/2 inch Topwater Walker
$9.99$8.49Features: The Heddon Zara Spook is a 4 1/2 inch, 1/2 ounce topwater walker that has been helping anglers put fish in the boat for over 75 years. T...
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Storm Original ThunderStick 4 3/8 inch Jerkbait/Trolling Minnow
$8.49$7.22Features: The Storm Original ThunderStick is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. True in design and manufacturing to t...
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Strike King Bitsy Crackin' Tube Jighead - 4 Pack
from $4.99from $4.24Features: The Strike King Bitsy Crackin' Tube Head Jig is a high-performance Jig Head designed for serious anglers! Designed to fatten the head of ...
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Lucky Craft LC 2.5 Shallow Squarebill Crankbait
from $7.99from $7.19Features: The Lucky Craft LC 2.5 is a 2 3/4 inch, 5/8 ounce shallow sqaurebill crankbait. Durable plastic construction. Lures bass out of the rock...
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Strike King Bitsy Tube 2 3/4 inch Soft Plastic Tube 10 pack
from $4.99from $4.24Features: The Strike King Bitsy Tube is a 2 3/4 inch soft plastic tube. Perfect for when you need to downsize your presentation for finicky bass or...
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P-Line Twin Tail Soft Plastic Squid
from $4.99from $4.24Features: The P-Line Twin Tail Squid is a soft plastic imitation squid for a wide range saltwater fishing applications. Realistic 3D eyes and two ...
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Rapala OG Tiny 04 Shallow Diving Crankbait
from $11.99from $10.19Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Rapala Crush City Mooch Minnow - 4.5 Inch
$7.99$7.19Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...
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Z-Man CrossEyeZ Football Jig
$5.29$4.50Features: The Z-Man CrossEyeZ Football Jig was designed by Elite Series pro and jig fishing guru, David Walker. Combines a traditional football ji...
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Bill Lewis Rat-L-Trap Magnum Force Saltwater Lipless Crankbait - 4 Inch
from $10.29from $8.75Features: The Bill Lewis Rat-L-Trap Magnum Force Saltwater is the even larger brother to the original Rat-L-Trap that many consider to be one of t...
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Lunkerhunt Magic Bean Micro Tail Spin 1/4 oz.
$5.29$4.50Features: The Lunkerhunt Magic Bean is a downright tiny micro-sized tail spinner lure. Measures roughly 3/4 inch in length and weighs 1/4 ounce. E...
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Keitech Swing Impact 3.5 inch Paddle Tail Swimbait
from $5.49Features: The Keitech Swing Impact 3.5 inch is a small paddle tail swimbait. Remarkable natural swimming action. Strong squid scent (except for F...
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Seaguar Blue Label Fluorocarbon Leader Wheel 50 Yards
from $27.25from $20.44Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Blue Label Fluorocarbon (FC) is one of the best leader materia...
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Megabass Super-Z Z3 Deep Diving Crankbait
$19.99Features: The Megabass Super-Z Z3 Deep Diving Crankbait is a compact-sized crankbait that runs deep to find your next trophy fish. Don't let it's ...
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Strike King Pro Model Series 4 Medium Diving Crankbait
from $7.99from $6.79Features: The Strike King Pro Model Series 4 is a 2 1/2 inch, 3/8 ounce medium/deep diving crankbait. Great for targeting suspended fish in the 6 ...
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Strike King Rage Magnum Bug 4 1/2 inch Soft Plastic Creature 6 pack
$7.99$6.79Features: The Strike King Rage Magnum Bug features the properties of the original Rage Bug in a larger profile for bigger bites. Coffee Scent Tech...
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P-Line CXX Fluorescent Green X-Tra Strong Fishing Line
from $13.69from $11.64CXX X-Tra Strong is the toughest, strongest, most shock resistant co-polymer monofilament line on the market. Effective for both saltwater and fres...
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SPRO Bucktail Jig 3/8 oz.
$6.49$5.52Features: The SPRO Bucktail Jig is a 3/8 ounce bucktail hair jig. Unique head shape eyelet and placement which gives it a natural gliding action. ...
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Daiwa Zakana 80 - 130 gram Casting Jigs
from $10.99from $9.34*Note: all ounce measurements are approximate.* Features: The Daiwa Zakana 80 - 130 Gram Casting Jigd are saltwater casting jigs with a small ba...
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Xzone Deception Worm 6 inch Finesse Worm 12 pack
$5.99$5.09Features: The Xzone Deception Worm is a 6 inch finesse soft plastic worm made from a specialized blend of soft plastic. Worm's tail stands up off ...
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Picasso Titanium High-Performance Spinnerbait Double Colorado
$16.69$15.02Features: The Picasso Titanium High Performance Double Colorado Spinnerbait delivers unmatched flash and vibration, perfect for attracting aggressi...
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Bass Mafia Little Larry Spoon - 5 Inch
$10.49$9.44Features: The all new Bass Mafia Little Larry Spoon is a unique new take on what a Spoon can do especially when fishing for Bass! Manufactured and...
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VMC 5580 InLine Treble Hooks 1X 10 pack
$5.49$4.67Features: The VMC InLine Treble 1X is a treble hook specially designed for crankbaits. This 1X-strong hook is made from Vanadium steel with Cone C...
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BKK Armor-Point Hyperlatch Treble Hooks
$9.99Features: The all new BKK Armor-Point Hyperlatch Treble Hooks were purpose developed for use with Jerkbaits to keep them perfectly balanced and to...
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Bandit Walleye Shad - 2.375 Inch
$5.99$5.39Features: The all new Bandit 2.375 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters...
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Yo-Zuri Bonita Trolling Sinking Lure
from $34.99from $24.49Features: The Yo-Zuri Bonita Trolling Sinking Lure is a high speed trolling hard bait redesigned for a cheaper price. It has a "power body" with c...
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Rebel Pop-R Topwater Popper
$7.99$7.19Features: The Rebel Pop-R Topwater Popper is a small topwater popper. The OG bass topwater popping lure. Perfect for bass fishing. Produces explos...
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Gary Yamamoto 3.5 Inch Scope Shad - 8 Pack
$5.99$5.39Features: The all-new Gary Yamamoto 3.5 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in ...
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Big Bite Baits 4 Inch Jerk Minnow - 10 Pack
$4.39Features: The Big Bite Baits 4 Inch Jerk Minnow is the perfect Soft Plastic Jerkbait for your Soft Plastics Tacklebox! Designed to be Twitched aro...
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Gambler GOAT Swim Jig
$5.99Features: The Gambler GOAT Swim Jig is a new skirted jig from Gambler designed to be the sturdiest swim jig in their line up. Built on an extra sto...
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Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 2.5 Inch
$7.99$7.19Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 2.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Strike King Bitsy Chickin Topwater
$14.99$12.74Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...
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Xzone X-Tube Soft Plastic Tube
$5.99$5.09Features: The Xzone X-Tube is a soft plastic tube. Super-soft yet durable body. Rig with an internal tube jig head for dragging or snap jigging ove...
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