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Top Brands
Black Friday Deals!
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Sale!
Strike King ElazTech Super Finesse Worm
$6.99from $4.16*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Shimano Neoprene Spinning Reel Covers
from $19.99Your beloved reels are one of your most prized possessions, and protecting them should be a top priority. Protect your investments with the Shimano...
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Z-Man Neko ShroomZ Nose Weights 4 pack
$5.29$4.50Features: The Z-Man Neko ShroomZ are small nose weights designed to alter the action of soft plastic worms, stickbaits, and other finesse soft pla...
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Sale!
Rapala Jointed Shad Rap 07 Deep Diving Crankbait
$8.99from $6.20Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Z-Man HeroZ 10 inch Oversized Soft Jerkbait
from $11.99from $10.19Features: Z-Man HeroZ are oversized 10 inch fish-shaped jerk bait ideal for a variety of big-fish applications. Extremely soft yet tear-resista...
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Sale!
SPRO John Crews Fat John 60 Shallow Crankbait
$13.49from $10.37The 2 1/3 inch, 5/8 ounce SPRO John Crews Fat John 60 Crankbait is more than just a bigger and wider version of the famous Little John. It actually...
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Sale!
Berkley SquareBull 2 inch Shallow Squarebill Crankbait
$8.99from $6.25Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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Strike King Zero ElazTech 5 inch Soft Stickbait
$4.99$4.24Features: The Strike King Zero ElazTech Soft Stickbait is a 5 inch ElazTech soft plastic "Senko-style" worm. Compared to other soft baits made fro...
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Johnson Silver Minnow Weedless Spoon
from $4.69from $3.99Patented in 1923, the Johnson Silver Minnow is the 'Original Weedless Wonder'. Comes out clean and weed-free every time! Thirty-five degree wobble ...
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Sale!
Berkley PowerBait Power Switch
from $7.99from $5.83Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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Dirty Jigs Tactical Bassin' Underspin
$7.49Features: The Dirty Jigs Tactical Bassin' Underspin is a high-end bait designed with input from Matt and Tim from Tactical Bassin'! This is a full ...
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Sale!
Berkley Saltwater Choppo
$12.99from $10.38Features: The Berkley Saltwater Choppo is a Saltwater Topwater Prop Bait. Easy-to-use, durable, cupped propeller tail. Enhanced propeller surface a...
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Sale!
Acme Kastmaster Spoon 3/8 oz.
$5.99from $4.92Features: The Acme Kastmaster Spoon is a 3/8 ounce fishing spoon. Wild, baitfish-imitating action without line twist. Aerodynamic design allows fo...
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VMC Split Rings
$1.99$1.69Displaying strength and durability with its flawless stainless steel construction and black nickel finish, VMC Split Rings truly step up the defini...
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Rebel Jointed Minnow Hard Lure
from $6.99from $6.29Features: The Rebel Jointed Minnow Hard Lure is a jointed jerkbait/"broken back" minnow. Modeled after the Original Rebel Minnow. Jointed action a...
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Megabass Griffon MR-X Medium Diving Crankbait - 1.75 Inches
$15.99Features: The Megabass Griffon MR-X is an improved Medium Diving version of the legendary Griffon crafted by Yuki Ito himself, that is designed to...
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Sale!
SPRO RK Crawler DD 50 Deep Diving Crankbait
$13.49from $9.42Features: The SPRO RK Crawler is a smaller and even deeper diving crankbait than its famous predecessor, the RK Crawler. the DD50 RK Crawler will d...
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Z-Man Striper Eye Jigheads 2 pack
from $5.49from $4.67The Z-Man Striper Eye Jigheads feature an oversized 3D eye to present a more prominent target for gamefish, as well as a heavy duty 6/0 Mustad Ultr...
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Fish Head Primal Vibe Underspin Jig/Vibrating Swim Jig Hybrid
$7.89$6.71Features: The Fish Head Primal Vibe is a unique bladed swim jig/underspin jig head hybrid. Shaker blade on head gives maximum vibration. Designed ...
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Strike King Tour Grade Colorado Turtleback Spinnerbait
$7.99$6.79Features: This is a spinnerbait featuring a Strike King head, hook and skirt on one arm and a Turtleback and Colorado blade on the other. The Turtl...
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Sale!
Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
$12.99from $8.86Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Gamakatsu Worm G-Lock Hooks
$5.10$4.39Features: The Gamakatsu Worm G-Lock hook is designed for use in heavy cover, so it needs to be tough and reliable, and keep your bait from sliding!...
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Sale!
Gamakatsu Superline Split Rings
$5.73from $3.72Features: The Gamakatsu Superline Split Ring is a new, high performance Split Ring made from Gamakatsu's Superline wire. Gamakatsu's rugged Superli...
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Yo-Zuri T7 Premium Fluorocarbon 200 Yards
from $18.99from $13.29Features: Yo-Zuri T7 is a new premium, clear fluorocarbon mainline manufactured in Japan. Optimal balance of tensile strength, shock strength, and...
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Sale!
Picasso Aaron Martens Shock Blade Pro
$11.59from $8.39Features: The Picasso Shock Blade Pro, developed with MLF/BPT pro-Aaron Martens, offers expanded features and functionality to the Picasso Shock Bl...
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Strike King Rocket Shad Colorado Spinnerbait
$4.99$4.24Features: The Strike King Rocket Shad is a unique single blade Colorado spinnerbait. Colorado blade provides plenty of thumping vibration to help p...
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Daiwa Salt Pro Minnow 5 1/8 inch Floating Rip Bait
$11.99$10.19Features: The Daiwa Salt Pro Minnow Floating Rip Bait is a highly popular and effective bait for catching various game fish! It's a versatile, lon...
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Sale!
Mr. Crappie Shadpole Ball Tail Soft Plastic - 15 pack
$3.99from $2.20Features: The Strike King Mr. Crappie Shadpole Soft Plastic Swimbait is the product of Strike King's collaboration with Wally Marshall that combine...
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Berkley PowerBait MaxScent Tube - 6 pack
$7.99$7.19Features: The Berkley PowerBait MaxScent Tube is a Scented Tube. Releases a super-charged scent field to attract fish like never before seen. Soft...
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Sale!
Strike King Tour Grade Skipping Jig
$6.99from $3.97Features: The Strike King Tour Grade Skipping Jig is a tournament-ready dock skipping jig. Built with a unique flat-sided head shape designed to bo...
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Lindy Fuzz-E-Grub Pre-Rigged Hair Tail Soft Grub 2 pack
$3.49$2.97Features: The Lindy Fuzz-E-Grub is a soft plastic grub with a hair tail pre-rigged on a small round lead head jig. Hair produces tons of underwater...
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Strike King Bitsy Flip Flipping Jig 1/4 oz.
$2.99$2.54Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...
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Berkley PowerBait MaxScent Lunch Worm 6 inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Lunch Worm is a 6 inch worm with a medium tail to create action during the retrieve. The all-new PowerBai...
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Sale!
SPRO Mike McClelland RkCrawler 50 Medium Diving Crankbait
$10.99from $8.93Features: The SPRO RkCrawler 50 is a 2 inch, 5/16 ounce medium diving crankbait designed by B.A.S.S. Elite Series Angler Mike McClelland. Smaller ...
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Sale!
Big Bite Baits Pro Swimmer Paddle Tail Swimbait - 3.8 Inch
$7.69from $4.72Features: The Big Bite Bait's Pro Swimmer 3.8 Inch is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait! Fortified with...
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Geecrack Bellows Gill Soft Plastic Creature Bait - 5.8 Inch
$9.49$8.79Features: The Geecrack Bellows Gill Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style of a bluegill, craf...
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Zoom Ol' Monster Worm 10 1/2 inch Soft Plastic Worm 9 pack
$5.99Features: The big worm by which all other big worms are judged, the Ol' Monster is deadly from Florida to California and everywhere in between. 10...
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Sale!
Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
$11.99from $8.10Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Heddon Super Spook Jr. 3 1/2 inch Topwater Walker
$8.49$7.22Features: The Heddon Super Spook Jr. is a topwater walker designed to be a downsized version of the classic Super Spook. Measures 3 1/2 inches and...
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Sale!
Yo-Zuri Big Game High Speed Vibe 5 1/4 inch Sinking Trolling Lure
$19.99$13.99Features: The Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacifi...
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Sale!
Dobyns D-Blade Advantage Spinnerbaits
$5.99from $4.31Features: The Dobyns D-Blade Advantage is a Spinnerbait that comes with in Colorado/Willow as well as a Willow/Willow blade configuration. Featurin...
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Picasso Lures Titanium Pro Willow/Indiana Spinnerbait
$15.99$14.39Features: The all new Picasso Lures Titanium Pro Willow/Indiana Spinnerbait is an American Made product crafted from the highest quality materials...
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Nomad Design The Ridgeback Jig
from $10.99Features: The Nomad Design The Ridgeback is a Saltwater Back-Sliding Style Casting Jig The Ridgeback can be worked slowly or quickly, with a slow f...
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Sale!
Berkley PowerBait PowerStinger Bladed Jig Trailer
$8.99from $7.28Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile an...
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Sale!
Rapala Rippin' Rap 07 Lipless Crankbait
$8.99from $6.20Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Sale!
Panther Martin DualFlash Twin Blade Inline Spinner
from $6.99from $4.19Features: The Panther Martin DualFlash Twin Blade Spinner features great spinning and sonic vibrations as our original Panther Martin blade, multip...
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Jackall TN 50/60/70 Lipless Crankbait
from $14.99from $14.24Features: The Jackall TN 50/60/70 Lipless Crankbait is a premium lipless crankbait. Innovative tungsten mouth allows the bait to stand straight up...
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Sale!
Z-Man CrossEyeZ ChatterBait
from $10.49from $7.18Features: The Z-Man CrossEyeZ ChatterBait is a new bladed swim jig design that combines the Z-Man CrossEyeZ Snakehead Swim Jig with their ChatterB...
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