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Top Brands
Black Friday Deals!
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YUM Forward Facing 3.25 Inch Sonar Minnow 10pk
$3.49Features: The YUM Forward Facing Sonar Minnow is a 3.25 inch soft plastic minnow. This collaboration between professional angler Jason Christie an...
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Z-Man GOAT 3 3/4 inch Soft Plastic Grub 4 pack
$5.49$4.67Features: The Z-Man GOAT is a new 3 3/4 inch multi-purpose ElaZtech finesse grub with loads of fish-catching potential. Twin action tails provide ...
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Rapala CountDown CD1 1 inch Balsa Minnow
$8.99$7.64Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Sale!
Strike King Rage Baby Craw 3 inch Soft Plastic Craw 9 pack
$6.99from $4.82The Strike King Rage Baby Craw is a 3 inch version of the Rage Craw. Engineered like no other soft plastic, the claws move with super realistic act...
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Great Lakes Finesse Pro Mini Tube Jig Head - 4 Pack
$6.99$6.29Features: The all new Great Lakes Finesse Pro Mini Tube Jig Head is a finesse sized Jighead with a hook capable of handling monster bites! With its...
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Gamakatsu Big Cat Circle Hook
from $4.69from $4.03Features: Gamakatsu Big Cat Circle Hook is designed specifically for tough-lipped, thick-mouthed catfish. The offset, precision sharpened hook poi...
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Gamakatsu G-Finesse Stinger Drop Shot Hook - 5 Pack
$5.75$4.94Features: The all new Gamakatsu G-Finesse Stinger Drop Shot Hooks designed in collaboration with veteran professional angler Brent Ehrler expand on...
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Sale!
Evergreen International IR Finesse Jig
$7.99from $5.76Features: The Evergreen International IR Finesse Jig is an all-purpose finesse jig. Equipped with a soft brush weed guard for keeping the grass off...
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Iron Decoy Steely #4 Spoons
$11.50from $5.75Features: The Iron Decoy Steely #4 Spoon is a 3 1/2 inch, 1/2 oz metal spoon equipped with a metal ball chain. The Iron Decoy Steely #4 is an all-p...
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Sale!
Rapala SXRT-10 X-Rap Twitchin' Minnow Twitchbait - 4 Inch
$13.99from $9.50Features: The Rapala SXRT10 X-Rap Twitchin' Minnow is a 4 inch, 1/2 ounce twitchbait. X-style translucent body and 3D holographic eyes for excelle...
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Gary Yamamoto 3 Inch Shad Shape Drop Shot Worm - 10 Pack
$4.99from $3.90Features: Yamamoto Baits / Gary Yamamoto Shad Shape Worm is a 3 inch soft plastic drop shotting bait. Gary Yamamoto and his team took the tournamen...
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Daiwa Presso Ultralight 4-Piece Travel Spinning Rods
from $79.99Features: Daiwa Presso Spinning Rods are a series of 4-piece, ultra-light power spinning rods that are designed for easy travel and transport. IM-...
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Sale!
Berkley Deep Hit Stick 4.75 Inch
$9.99from $6.94Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Megabass Great Hunting 44 Bat-A-Fry - 1.7 Inch
$16.99Features: The all new Megabass Great Hunting 44 Bat-A-Fry is a tungsten-packed sinking minnow designed for elite trout fishing! It features an agg...
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Zoom Baby Brush Hog 4 inch Soft Plastic Creature 12 pack
$5.99Features: 4 inch length. Downsized version of the classic soft plastic creature bait. Solid body with multiple appendages to move water. Salt-impr...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
from $7.99from $5.59Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater e...
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Sale!
Gambler EZ Swimmer 4 1/4 inch Segmented Paddle Tail Swimbait
$4.79from $3.90Features: The Gambler EZ Swimmer is a 4 1/4 inch soft plastic paddle tail swimbait with a segmented body. Segmented body and big boot-shaped paddl...
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Mule Fishing Donkey Tail 2.8 inch Paddle Tail Swimbait 8 pack
$5.49Features: The Mule Fishing Donkey Tail is a 2.8 inch soft plastic paddle tail swimbait. Petite baitfish profile perfect for catching a wide range ...
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Rapala Shadow Rap Shad 09 Jerkbait
$11.99$10.19Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Lucky Craft Pointer 78 Suspending Shallow Jerkbait
$15.99$14.39Features: The Lucky Craft Pointer 78 is a 3 inch, 3/8 once suspending jerkbait. Dives 4 to 5 feet. Low center of balance causes the lure to wobble...
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Sale!
Mustad TG76 KVD Elite Triple Grip Treble 2X Short 1X Strong
from $6.99from $5.94Features: The Mustad TG76 KVD Elite Triple Grip Treble is a 2X short shank, 1X strong version of Mustad and KVD's Triple Grip series of trebles. P...
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Storm Rattlin' Saltwater Chug Bug Topwater Popper
from $10.99from $9.34Features: The Storm Rattlin' Saltwater Chug Bug is a topwater popper designed to be a larger, saltwater version of the standard Rattlin' Chug Bug....
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Sale!
Daiwa Zakana 80 - 130 gram Casting Jigs
from $10.99from $6.65*Note: all ounce measurements are approximate.* Features: The Daiwa Zakana 80 - 130 Gram Casting Jigd are saltwater casting jigs with a small ba...
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Sale!
Big Bite Baits Trick Stick Soft Plastic Stickbait - 5 Inch
from $3.29from $2.40Features: The Big Bite Baits Trick Stick is a Soft Plastic Stickbait designed for success and versatility! Constructed with Big Bite Baits super s...
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Sale!
Berkley PowerBait Atomic Tubes 20 pack
$4.99from $3.64Features: The Berkley PowerBait Atomic Tubes are a game-changing fishing bait that elevates the performance of anglers, whether they're beginners o...
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Deps Sakamata Shad 4 Inch Soft Jerkbait - 8 Pack
$10.99Features: The Deps Sakamata Shad 4 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...
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Sale!
Z-Man Scented ShrimpZ 3 inch Soft Plastic Shrimp 5 pack
$5.49from $3.55Features: Featuring lifelike appendages and a tail, the Z-Man Scented ShrimpZ produce all kinds of shrimpy swimming action that will draw in the p...
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Reaction Innovations Smallie Beaver Soft Plastic Creature Bait 10 pack
$5.99Features: The Reaction Innovations Smallie Beaver is a 3 1/2 inch soft plastic creature bait a smaller beaver style bait that can be used for fres...
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Sale!
Evergreen International CR-10 Deep Diving Crankbait
$16.99from $11.21Features: The Evergreen International CR-10 is a 2 1/2 inch, 9/16 ounce deep-diving crankbait. Natural high-pitch rolling and vivid wobbling acti...
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Sale!
Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
$8.99from $6.72Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Sale!
Strike King Rage Ned Craw 2 3/4 inch Soft Plastic Craw 9 pack
$6.99from $4.82Features: The Strike King Rage Ned Craw is a downsized version of the Rage Craw made for Ned rig finesse fishing. Shortened, 2 3/4 inch ribbed bod...
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Evergreen International SB-105 "Shower Blows" Topwater Walker
$17.99$15.29Features: The Evergreen International SB-105 (aka "Shower Blows") is a topwater walker that has been a Topwater Bass Killer with years of tourname...
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Sunline Super FC Sniper Fluorocarbon 165-200 Yards
from $24.99from $23.74Sunline FC Sniper Fluorocarbon line is 100% fluorocarbon that offers anglers the latest generation of fluorocarbon line available today. The low po...
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Mr. Crappie Lil' Suck'r Soft Plastic - 1.5 Inch
$3.99$3.39Features: The all new Mr. Crappie Lil' Suck'r Soft Plastic Grub is a fantastic new Crappie bait engineered for success! Measuring in at 1.5 inches ...
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Berkley PowerBait Drip Minnow - 5 Inch
$9.99$8.99Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Heddon Saltwater Super Spook Jr. 3 1/2 inch Topwater Walker
$8.49$7.22Features: The Heddon Saltwater Super Spook Jr. is a 3 1/2 inch, 1/2 oz topwater walker with Saltwater-Grade Hooks. Don't let the name fool you, in ...
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BKK Titan Diver Weighted Swimbait Hook
from $7.49Features: The BKK Titan Diver is an upgraded version of the BKK Titan Rider Swimbait Hook, with an added fixed lead to get the Titan Diver even de...
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Sale!
Gary Yamamoto 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
$8.99from $6.43Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Sale!
Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
$6.59from $4.70Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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Strike King Final Copy Pre-Rigged Swimbait - 6 Inch
$10.99$9.34Features: The all new Strike King 6 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fish!...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 3.5 Inch
$6.99$6.29Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...
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Sale!
Seaguar STS Salmon Trout Steelhead Fluorocarbon Leader 100 Yards
from $13.49from $10.12With Seaguar STS Fluorocarbon Leader, tough fish, rocks and wicked structure are no problem. This genuine 100% Japanese fluorocarbon leader materia...
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Z-Man Project Z ChatterBait 1/2 oz.
$8.99from $6.14Features: Chemically-sharpened, heavy-duty Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and electropl...
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Dobyns D-Blade Beast Double Willow Spinnerbaits
$8.49from $6.11Features: The Dobyns D-Blade Beast is a Spinnerbait with two Willow Blades. Featuring Silicone skirt strands singly placed for even, perfectly bal...
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Keitech Swing Impact 2.5 inch Soft Paddle Tail Swimbait
$5.49from $4.12Features: The Keitech Swing Impact 2.5 inch is a small, finesse paddle tail swimbait. Remarkable natural swimming action. Strong squid scent. Spe...
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Berkley Hit Stick 9 - 3.5 Inch
$7.99from $5.56Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Keitech Shad Impact 3 inch Soft Jerkbait
$4.99from $3.74Features: The Keitech Shad Impact is a 3 inch soft jerkbait that imitates a wounded bait fish. Top section of the bait is a no salt, lightweight p...
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Sunline Almight HSG Braided Line - 165 Yard Spool
$22.99$21.84Features: The all new Sunline Almight HSG (High Specific Gravity) Braided Line offers a sinking braid design for use on your Spinning Reel setups! ...
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