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Top Brands
Cyber Monday Sale!
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Sale!
Berkley Trilene Big Game Monofilament Line Clear Quarter Pound Spools
$11.49from $8.74Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Big Bite Baits Bug Series Grasshopper Soft Plastic
from $2.19Features: The Big Bite Baits Bug Series Grasshopper is a small, 1.75 inch soft plastic insect bait. Designed to imitate grasshoppers and similar s...
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Rapala RipStop 09 Jerkbait
from $9.99from $8.49Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Z-Man Project Z Weedless ChatterBait 1/2 oz.
$9.99$8.49The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless Chatterbait features a new head shap...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
$8.49from $5.82Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Sale!
Berkley Gulp! Maggot 1.5 oz. Jar
$5.39from $3.88Features: Berkley Gulp! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifelike ta...
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Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait
$8.99from $6.20Features: The Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait runs straight even when running fast and deep. This 4 3/4-inch bait features an...
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Sale!
Big Bite Baits 6 inch Pro Lizard Soft Plastic
from $3.49from $2.40Features: The Big Bite Baits Pro Lizard is a 6 inch soft plastic lizard bait. Same lizard design bass anglers have been using to slay bass for dec...
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Sale!
Seaguar AbrazX Fluorocarbon Fishing Line 1000 Yards
from $134.99from $73.70Seaguar's AbrazX castable fluorocarbon mainline is specially designed to be ultra-abrasion resistant, testing TWICE as resistant when compared to ...
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Sale!
VMC Swimbait Jig Head
$7.99from $4.80Features: The VMC Swimbait Jig is an "Ike Approved" swimbait jig head designed with "Ike" Iaconelli. Composed of a 1X-strong Hi Carbon Steel hook ...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/3 oz
$6.99from $5.11Features: The Berkley Flicker Minnow 1/3 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Sale!
Berkley Dime Size 15 Crankbait
$10.99from $7.51Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Z-Man EZ TubeZ 4 inch Soft Plastic Tube 6 pack
$4.99$4.24Features: The Z-Man EZ TubeZ are 4 inch soft plastic tubes made from Z-Man's proprietary 10X Tough ElaZtech material. 10X Tough ElaZtech construct...
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Berkley Saltwater Choppo
$12.99from $10.38Features: The Berkley Saltwater Choppo is a Saltwater Topwater Prop Bait. Easy-to-use, durable, cupped propeller tail. Enhanced propeller surface a...
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Yo-Zuri Ultra Metal Squid Jig 85mm - 3.375 Inch
$9.99$8.99Features: The all new Yo-Zuri Ultra Metal Squid Jig 85mm is finally here in the North American Market and is ready to take the waters by storm! In...
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Sale!
Yo-Zuri Rattl'N Vibe 3/4 oz. Lipless Crankbait
$9.99from $7.20Features: The Yo-Zuri Rattl'n Vibe 75 is a sinking 3 inch, 3/4 ounce lipless crankbait that features a unique kind of vibrating lure available in ...
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Seaguar Logo Richardson 112 Trucker Cap
$26.99$20.24Features: Seaguar Logo Cap printed on a two-tone Richardson 112 mesh back trucker cap. Made from a cotton and polyester/nylon mesh blend. Raised em...
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Sale!
Rapala Skitter Walk 08 Topwater Walker
$12.49from $8.64Features: The Rapala Skitter Walk 08 SW is a 3 1/8 inch, 7/16 oz Topwater walking bait that is painted for Freshwater and Saltwater. Performs "Wal...
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Berkley PowerBait MaxScent Power Chunk 3 inch Trailer
$7.99$7.19Features: The Berkley PowerBait MaxScent Power Chunk is the enhanced MaxScent version of the Berkley classic Power Chunk. This 3 inch jig trailer ...
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Berkley PowerBait 1 inch Honey Worm (55 per Jar)
$5.29$4.76Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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Rapala Shad Dancer SDD07 Deep Diving Crankbait
$10.49$8.92Features: The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Da...
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Yo-Zuri 3DR-X Suspending Shad 60mm - 2.375 Inch
$7.99$7.19Features: The Yo-Zuri 3DR-X Suspending Shad is the perfect option for anglers looking for a deeper diving jerkbait that will draw in vicious strike...
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Sale!
Z-Man TRD MinnowZ 3 1/2 inch Soft Ned Rig Bait 8 pack
$4.99from $3.23Features: The Z-Man TRD MinnowZ are baitfish profile soft plastics designed to pair well with finesse presentations. Slim baitfish profile and a s...
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Sale!
VMC Moontail Jig
$7.49from $4.48Features: The VMC Moontail Jig is a great new bucktail jig with a bright and shiny eye that is irresistible to walleyes and other gamefish. Constru...
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Rapala EZ Stow Line Scissors
$7.49$6.37Features: The Rapala EZ Stow Line Scissor is a handy tool for cutting braid, monofilament and fluorocarbon lines. The EZ Stow is truly an easy-s...
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VMC Finesse Neko Hook 5 pack
$6.99$5.94Features: The VMC Finesse Neko Hook is finesse hook for Neko rigging applications. Engineered with a 3-degree offset point for a better hook up ra...
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Sale!
Seaguar TactX Camo Braid
from $17.99from $11.58Features: Seaguar TactX Camo Braid is a new precision-casting, 4 strand camo braided line from Seaguar. Also comes with a 5 yard section of matche...
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Sale!
Seaguar Smackdown Braid 150 Yards Flash Green
$29.99from $18.36Features: Seaguar Smackdown Braid 150 Yards Flash Green delivers a super-thin construction compared to other braids in its class. This fishing lin...
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Sale!
BKK Octopus Beak J Hooks - 25 Pack
from $9.49from $9.49Features: The BKK Octopus Beak J Hooks are versatile forged hooks for freshwater and saltwater angling! It's 45 degree angle upturned eye is great...
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Sale!
Rapala Shad Rap Elite 75 Floating Crankbait - 3 Inch
$12.99from $9.95Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...
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Sale!
Yo-Zuri 3D Inshore Popper 2 3/4 inch Topwater Popper
$9.99from $7.20Features: The Yo-Zuri 3D Inshore Popper 70 is a 2 3/4 inch, 1/4 ounce topwater popper designed specifically for inshore saltwater surface fishing. ...
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Sale!
Berkley Flicker Shad Crankbait - 1/2 oz
$5.99from $4.86Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...
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Sale!
Rapala OG Tiny 04 Shallow Diving Crankbait
$11.99from $8.10Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Z-Man EZ EggZ Salmon String
$4.99$4.24Features: The Z-Man EZ EggZ Salmon String are soft plastic salmon eggs. Impregnated with natural shrimp scent for added attraction. Strings of egg...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
$8.99$7.64Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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Sale!
Big Bite Baits Suicide Shad 3 1/2 inch Paddle Tail Swimbait 5 pack
$7.69from $5.54Features: The Big Bite Baits Suicide Shad is an unrigged, 3 1/2 inch paddle tail swimbait. Slender body, thin tail section, and big paddle tail. Pa...
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Z-Man Finesse ShadZ 4 inch Soft Jerkbait/Drop Shot Bait 8 pack
from $4.49from $3.82Features: The Z-Man Finesse ShadZ Soft Jerkbait are 4 inch soft plastic jerkbaits. Tough material does not rip or tear easily when nose-hooked for...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 6 Inch
$9.99$8.99Features: The Berkley PowerBait CullShad Un-Rigged 6 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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Yo-Zuri 3DR-X Floating Minnow 80mm - 3.125 Inch
$7.99$7.19Features: The Yo-Zuri 3DR-X Floating Minnow is the perfect choice for anglers targeting colder waters with plentiful baitfish! Part of the 3DR-X f...
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Sale!
Rapala Husky Jerk 10 Jerkbait/Trolling Minnow
$8.99from $6.20Features: The Rapala Husky Jerk 10 is a 4 inch, 3/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to lon...
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Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
$17.99from $12.59Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Berkley Gulp! 3 Inch Scented Minnow 12 pack
$7.99from $5.78Features: The Berkley Gulp! 3 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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Z-Man TRD HogZ 3 inch Soft Plastic Creature Bait 6 pack
$4.99from $3.23Features: The Z-Man TRD HogZ are 3 inch finesse creature baits that have little legs and ribbing to give your finesse applications a little extra ...
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Berkley PowerBait MaxScent Tube - 6 pack
$7.99$7.19Features: The Berkley PowerBait MaxScent Tube is a Scented Tube. Releases a super-charged scent field to attract fish like never before seen. Soft...
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Rapala Shadow Rap 11 Jerkbait
$11.99from $8.41Features: The Rapala Shadow Rap Shad Deep 11 is a slow-sinking, 4 3/8 inch, 7/12 ounce jerkbait. Dives 2 to 4 feet deep. Great, sharp left and ri...
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Rapala Husky Jerk 14 Jerkbait/Trolling Minnow
$8.99$7.64Features: The Rapala Husky Jerk 14 is a 5 1/2 inch, 5/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true. Dives 4...
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Yo-Zuri Floating Magnum Minnow Jr. 70mm - 2.75 Inch
$8.99$8.09Features: The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
$22.99$19.54Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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