Best Deals

Features: The all new Bass Mafia Little Larry Spoon is a unique new take on what a Spoon can do especially when fishing for Bass! Manufactured and...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...

Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: The Yamamoto Baits Pro Senko is a classic Gary Yamamoto designed senko with a thicker head area for jig heads, swim jigs and shaky heads....

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: Berkley Fusion19 Weedless Wacky Wide Gap Hooks come in sizes from 1 to 3/0. Needle Point with SlickSet Coating to make hookup penetration...

Features: The Berkley Power Blade Standard is a collaborative creation with professional angler Edwin Evers, reinvigorating the traditional spinner...

Features: The HIDEUP Coike 3 Inch Medium Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure ...

Features: The all new Berkley Gulp! Saltwater 4 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...

Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...

Features: The all new Gary Yamamoto 3.25 Inch Slinko Ned Worm is the Baby Brother of the Legendary 5.5 Inch Slinko that anglers have found success...

  Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: Introducing the cutting edge Bass Mafia Daingerous Swimbait, a collaborative creation with professional angler Chris Zaldain, designed to...

Features: The all new Berkley Badger Sunglasses with the Smoke Grey Lenses double down on Berkley's Commitment to providing solid products at an a...

Features: The Berkley Flicker Shad Crankbait is a 2 1/4 inch, 1/4 ounce pro-designed deep-diving plug that dives 10 to 12 feet deep. Berkley Flic...

Features: The Rebel Jumpin' Minnow Topwater Bait Topwater Walker is a 4 1/2 inch topwater walking bait. Slender minnow-shaped walk-the-dog lure. P...

Features: Yo-Zuri Topknot Natural Clear MainLine 200 Yards is one of the newest fluorocarbon fishing line products from Yo-Zuri. Abrasion resistan...

Features: The Bandit Walleye Deep Trolling Plug is a deep-running 4 3/4 inch walleye trolling lure. Trolls down to 27 feet; suitable for exploring...

Features: The Yamamoto Thin Senko is a 5 inch thinner version of the Gary Yamamoto's original and iconic Senko stickbait worm. The Gary Yamamoto T...

Features: A Bassmaster Classic-winning tungsten jig designed for unmatched sensitivity, strength, and lifelike minnow presentation, perfect for ope...

Features: The all new Berkley Fusion19 Hybrid Jighead is a reimagined take on the Berkley Fusion19 Swimbait Jighead that is meant for finesse appl...

Features: The Yo-Zuri Crystal Minnow 130mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: The Custom Old School Dock Rocket Jig combines superior action and vibrant colors to attract more fish, ideal for skipping docks, pitchin...

Features: The all new Gary Yamamoto 3.7 Inch Shibo Swimmer is a High-Performance Paddle Tail Swimbait designed to outclass traditional options, pr...

Features: The Rebel Deep Teeny Wee Crawfish Lure Medium Diving Crankbait is a 1 1/2 inch shallow to medium diving crawfish imitating crankbait. De...

Features: The Halco Slidog 85 Single Hook Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's most active gamefish...

Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...

Features: The Rebel Bumble Bug Crankbait Ultralight Waking Crankbait is an 1 1/2 inch ultralight, cicada/fly/beetle imitating waking crankbait. Ul...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: The Dobyns D-Swim Heavy Hook Swimbait Head w/Weedguard is a robust Swimbait Jighead that is designed to thrive in the nastiest of situat...

Features: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait ...

Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...

Features: The Bucca Baby Bull Shad is a downsized, entry-level version of the high-end Triton Mike Bucca Bull Shad shad-profile hard body swimbaits...

Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...

Features: Premium tungsten jig designed for panfish anglers, offering fast sink rates and precise presentations even in smaller sizes. Constructed ...

Features: The Lucky Craft Gunfish 117 is a 4.5 Inch Topwater Popper/Walker that blends the two styles together giving an irresistible action big fi...

Features: Compact multi-jointed swimbait designed to mimic a fleeing baitfish, delivering lifelike swimming action that triggers reaction strikes f...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...

Features: The all new Picasso Lures Titanium Pro Tandem Thunder Willow 3/8 oz Spinnerbait is an American Made product crafted from the highest qua...

Features: The Halco Slidog 105 Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's biggest beasts aggressive tende...