Best Deals

Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Picasso All terrain Weedless In Line Spinner is a collaborative creation by Hank Cherry and Lonnie Cochran whose goal was to create a...

Features: The Rebel Tiny Wee Crawfish Shallow Diving Crankbait is a 1 1/2 inch shallow diving crawfish imitating crankbait. Baits mimics a fleeing ...

Features: The Berkley Flicker Minnow 1/3 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...

Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...

Features: The HIDEUP Coike 2.5 Inch Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure to fo...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Berkley PowerBait MaxScent Lunch Worm is a 6 inch worm with a medium tail to create action during the retrieve. The all-new PowerBai...

Features: Lucky Craft Saltwater CIF Flash Minnow is a saltwater optimized version of the classic Flash Minnow jerkbait/rip bait series. Measure 4...

Features: The Lucky Craft Fat BDS2 Crankbait is a floating 2.5 inch (62 mm) Shallow-Diving Crankbait. The Fat BDS2 is from the Big Daddy Strike Cra...

Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Lucky Craft LV-500 is a premium lipless crankbait designed for fast power fishing. Weighs in at 3/4 ounce and is 3 inches long. Burn...

Features: The all new Berkley Fusion19 Football Jigheads are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The all new Berkley Gulp! 5 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The Lucky Craft Pointer 78 is a 3 inch, 3/8 once suspending jerkbait. Dives 4 to 5 feet. Low center of balance causes the lure to wobble...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Bandit 100 Series is a 2 inch shallow diving crankbait. Dives to almost 5 feet on 10 pound mono and weighs 1/4-ounce. Compact shad-s...

Features: The Rebel Soft Plastic Pond & Creek Kit is perfect for both beginners and seasoned anglers, offering a convenient, ready-to-fish set ...

Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...

Features: The all new Picasso Lures Tungsten Screw Lock Neko Weights offer an Time Tested Solution to a Common Neko Weight Problem with its Screw L...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...

Features:  The Lucky Craft Pointer 100 DD is a deeper diving version of the popular Pointer 100 SP. "DD equals Deep Diver". Suspends on the pause....

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The Yamamoto Thin Senko is a 5 inch thinner version of the Gary Yamamoto's original and iconic Senko stickbait worm. The Gary Yamamoto T...

Features: The Cannonball Popping Frog is a topwater bass bait designed to dominate heavy cover, fooling even pressured fish with its realistic 3D f...

Features: The all new Great Lakes Finesse Juicy Hellgrammite has been a well-guarded secret among top tournament anglers for over a decade, offerin...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The HIDEUP Stagger Original 3.5 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective d...

Features: The Custom Old School Dock Rocket Jig combines superior action and vibrant colors to attract more fish, ideal for skipping docks, pitchin...

Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...

Features: The all new Rapala Crush City Hedgehog Craw steps forward to tackle the challenge of finicky bass that want a craw but don't want the lar...

Features: The Berkley Gulp! 5 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...

Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...

Features: The all new Picasso Lures Tungsten Spring Lock Ball Jighead is a made from the highest quality materials and components to give you the ...

The Gary Yamamoto Swim Senko is an exciting, 5 1/2 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the proven f...

Features: The all new Great Lakes Finesse Micro Juvy Craw introduces a modern twist on the traditional Micro Tube bait, offering anglers enhanced ...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...

Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...