Best Deals

Features: The all new Berkley Gulp! Saltwater 4 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...

Features: The all new Rapala Crush City Janitor Worm is a fearless worm ready to take on the toughest tasks your local stomping ground can throw it...

Features: The Lucky Craft Fat BDS3 Crankbait is a 3 inch (75 mm) Shallow-Diving Floating Crankbait. The Fat BDS3 is from the Big Daddy Strike Crank...

Features: The Lucky Craft Lightning Pointer 98XR is a 4 inch, 1/2  ounce jerkbait that dives 6 to 7 feet. Rapidly and efficiently cover water to f...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The Lucky Craft LC 1.5SSR features a silent squarebill presentation perfect for targeting fish in heavily pressured environments. Constru...

Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...

Features: The Mooch Minnow™ blends minnow and swimbait traits, excelling on jig heads or drop shot rigs, and delivers consistent, tournament-winnin...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...

Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...

Features: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Gary Yamamoto Senko is the original soft plastic bass fishing stickbait. Design that popularized the incredibly effective soft plast...

Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...

Features: The Bassmaster Classic winning Northland Tackle Smeltinator Jig is a premium minnow head designed to perfectly imitate slender baitfish ...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The all new 2.75 inch Great Lakes Finesse Drop Minnow stands out as a versatile and highly effective bait for various fishing techniques...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: The Northland Tackle Rumble Shad is a versatile medium diving Crankbait available in 3 different sizes that all dive to different depths...

Features: The Gary Yamamoto Kickin' Zako is a 4 inch, paddle tail version of the Gary Yamamoto Zako. Same ribbed body, deep-belly profile, and seg...

Features: The Yamamoto Baits Yamacraw is a 3 inch soft plastic craw bait with cupped claws for great action! Molded using Yamamoto's new floating f...

Features: The Halco Slidog 85 Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's most active gamefish's aggressiv...

Features: The Rebel Big Craw Medium Diving Crankbait is a 2 1/2 inch, 7/16 ounce medium to deep diving crawfish imitating crankbait. Classic multi...

Features: The Lucky Craft Staysee 90SP V2 is a 3 1/2 inch, 7/16 ounces deep diving jerkbait with suspending buoyancy. Rattles create a weight-tran...

Features: The Gary Yamamoto Covert Craw is a 2.5 inch versatile finesse craw bait designed to catch big bass year round! Designed with six lifelike...

Features: Berkley PowerBait Attractant is a proprietary blend of enzymes and essences designed to attract and hold fish to your bait or lure. Enha...

Features: Atlas-Mike's Lunker Lotion is a viscous, gel-based fishing attractant. A blend of concentrated scents, flavors, amino acids, neon colors...

Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...

Features: The Rebel Super Pop-R Topwater Popper is a 3 1/8 inch small saltwater-grade topwater popper. Super-sized, saltwater-ready version of the...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: The Northland Tackle Reed-Runner Hollow Body Walking Frog is a versatile topwater lure designed to walk around cover, enticing monster st...

Features: The Berkley PowerBait Agent-E is a Weighted Bottom-Dwelling Swimbait that gets BIT! Constructed with an ultra-low center-of-gravity inte...

Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...

Features: The Manitoba Mullet is a predator-focused bait designed to entice Trout, Pike, and Muskies with lifelike movement and irresistible action...

Features: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...

Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...

Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...

Features: The Gary Yamamoto Zako is a 4 inch swimbait/soft jerkbait with a tight tail swimming action. Ribbed body, deep-belly profile, and segmen...

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...

Features: The Bucca Baby Bull Gill is a downsized, entry-level version of the high-end Triton Mike Bucca Bull Gill hard body swimbaits. Measures 3...

Features: The Rebel Tracdown Minnow 3-piece variety pack is 3 of the top 1 5/8 inch Tracdown Minnows. Contains 3 of the top selling Tracdown Minno...

Features: The Gary Yamamoto Senko is the original soft plastic bass fishing stickbait, and the 6 Inch design is a tempting offering for monsters! ...

Features: The Picasso Rusty Squeaker produces a unique squeaky pitch and clacking sound that provokes aggressive strikes from fish. Its versatile n...

Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...