Fishing Baits & Lures

Features: The Deps Tiny Bulldoze 100 is a Floating Bluegill Style Swimbait designed to deliver bold cover performance with strong vibration and rea...

Features: The Deps Sakamata Shad 3 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Megabass Respect Series of Baits is a monthly release of curated Megabass baits in a unique colorway that changes each month! We at ...

Features: The Scrounger is an innovative Jig Head with a bill from Luck E Strike that creates action and protects your jig hook from easily snaggi...

Features: The Bobby Garland Crappie Deluxe Premium Kit is a comprehensive selection of soft plastics and jig heads, designed for anglers targeting ...

Features: The Megabass Respect Series of Baits is a monthly release of curated Megabass baits in a unique colorway that changes each month! We at ...

Features: Megabass Body Balance Swimbait Jighead is a premium swimbait jig head. Elongated chin that snuggly fits underneath soft plastic bait and...

Features: The Geecrack Bellows Gill Floating Elastomer Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style ...

Features: The Megabass Respect Series of Baits is a monthly release of curated Megabass baits in a unique colorway that changes each month! We at ...

Features: The Megabass Respect Series of Baits is a monthly release of curated Megabass baits in a unique colorway that changes each month! We at ...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Flip & Pitch Like a Pro! The Reaction Innovations Spicy Beaver Pitching & Flipping Kit is a custom-curated combo by the Discount Tackle Sta...

Features: The Megabass Vision 95 Q-Go Jerkbait is a JDM Exclusive Jerkbait finally making its way to U.S. soil! Offers high buoyancy and responsiv...

Features: The Deps Slide Swimmer 115 Glide Bait is the smallest offering in the renowned Slide Swimmer series, delivering captivating action in a ...

Features: The HIDEUP Coike Fullcast 23mm Soft Plastic Creature Bait is a truly one of a kind bait designed to bring the Million Bites to you! Cons...

Features: A lifelike bait designed to mimic a tight school of baitfish, creating a natural feeding illusion that draws predators in. Built from dur...

Features: The Nories Shrilpin Worm from the bait masters at Nories Japan is a fresh take on an age old design of the classic soft plastic worm! Des...

Features: The Geecrack Bellows Gill Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style of a bluegill, craf...

Features: The Deps Sakamata Shad 8 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Megabass Respect Series of Baits is a monthly release of curated Megabass baits in a unique colorway that changes each month! We at ...

Features: The HIDEUP Coike 17mm Soft Plastic Creature Bait is a truly one of a kind bait designed to bring the Million Bites to you! Constructed f...

Features: Atlas Mr. Trout Sugar Cured Salmon Eggs are soft center salmon roe trout bait. Atlas's most popular salmon egg. Top-quality eggs put thr...

Features: The Lucky Craft Saltwater Pointer 100DDS (CIF) Deep Diving Sinking Jerkbait is one of many members of the LEGENDARY Pointer Family of Je...

Features: The all new Picasso Lures Tungsten Jika Rig with a Ryugi Hook is a unique Hybrid Design that combines drop shot, wobble head, and Texas r...

Features: Geecrack Bellows Gill 3.8 Inch Floating Free Rig Kit has the bait and terminal tackle to rig the Bellows Gill for the productive Free Ri...

Features: The Zappu RPZ Talisman Hook System is a high-performance hook system designed for soft plastic rigs, enhancing versatility and improving ...

Features: Long, slender 18-inch worm designed to entice big bass with its natural movement and irresistible profile. Crafted from original S.A.F. ...

Features: The all new Megabass Great Hunting GH44 Bat-A-Fry is a tungsten-packed sinking minnow designed for elite trout fishing! It features an a...

Tiny Bait. Big Bites. The Z-Man Fuzzy NuggetZ Drop Shot Combo is a custom-curated finesse kit built for serious anglers who know that sometimes les...

Features: The all new Megabass Live-X Revenge, a sequel to the Live Legend, redefines fishing performance with modern technology! Incorporates a s...

Features: The Geecrack Bellows Stick Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ridged design resul...

Features: Exclusive Limited-Edition Colors & Actions - Packed with rare 2026-only finishes on proven killers like the Vision 110's darting havo...

Features: The Lunkerhunt Compact 2.5 Inch Walking Frog is a Hollow Body Frog that aims to save Anglers the Hassle of Modifying Traditional Frogs b...

Features: The all new Daiwa DR Minnow Jointed Sinking Jerkbait is a meticulously designed lure with an innovative jointed body for life-like swimm...

Features: The Deps Sakamata Shad 5 Inch Heavy Weight Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irr...

Features: The Megabass Vibration-X Vatalion SF is a Shallow Floating Jointed Swimbait designed for sub-surface fishing with a sleek, tall body that...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: The Deps Sakamata Shad 6 Inch Heavy Weight Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irr...

Features: The Megabass Respect Series of Baits is a monthly release of curated Megabass baits in a unique colorway that changes each month! We at ...

Features: The Lunkerhunt Fetch is a 4 1/2 inch soft plastic paddle tail swimbait developed by FLW Tour pro angler Matt Arey. Pro-grade swimbait tha...

Features: The Geecrack Akasick Pencil 90 is a topwater walker that skates tail-down across the water, mimicking a panicked small fish to entice agg...

Features: The Geecrack Jack Master is a brand-new addition to the Paddle Tail Swimbait lineup, offering anglers versatility and effectiveness in t...

Texas Rig Made Simple – A Bass Fishing Essential The YUM Dinger Texas Rig Combo is a one-stop kit designed to help anglers of all skill levels lear...

Features: The Eagle Claw Trokar TK3 Lancet Offset Circle Hook XL Pack is a Value Pack of 50 lancet circle hooks with off-set Trokar points. The TK3...

Features: The Deps Slide Swimmer 145 Glide Bait is a downsized yet effective lure for attracting big bites from hungry bass! Single joint design e...

Features: The Megabass Big-M 7.5 Magnum Deep Diving Crankbait is built for the Monster Hunters out there looking to not only catch Leviathan Class...

Features: The Eagle Claw Panfish Pro-V Bend Jig Kit is a 48-piece assortment of round panfish jigheads with Pro-V bend hooks. Enable a wide variety...

Features: The Megabass Respect Series of Baits is a monthly release of curated Megabass baits in a unique colorway that changes each month! We at ...