Fishing Baits & Lures

Features: Atlas-Mike's Glo Scent Bait Oils are a fishing attractant. Mask undesired human and other fish-repelling smells, including plastics and ...

Features: The Northland Tackle Reed-Runner Hollow Body Popping Frog is a versatile topwater lure designed to pop around cover, enticing monster st...

Features: Hideup Hu-Minnow 111FS Jerkbait delivers intense vibrations and water churning, making it perfect for tough conditions like strong winds...

Features: The all new LIVETARGET Unrigged 3.3 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: The Strike King Spotlight Shim-E Minnow 3 Inch is a highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion o...

Features: The War Eagle Sonar Flash Spoon is a 3.75-inch metal casting spoon built for targeting suspended bass, delivering a tight, erratic flutt...

Features: The Cotton Cordell Mickey Jigging Spoon is a 1/4 ounce flutter/jigging spoon. Great jigging spoons for bass and walleye. Performs great ...

Features: The all new LIVETARGET 4.5 Inch Straight Tail Worm is here to give you an elite worm profile that will win your Tournaments and net you ...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

A blend of herring oil and pollock oil, Pro-Cure Chartreuse Glow UV Baitfish Oil will turn your baitfish chartreuse. It’s not only been really hot ...

Features: Pro-Cure Tuna Flavor Egg Cures are special versions of the Pro-Cure Bait Cures enhanced with bloody tuna powder. Same original formulas, ...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The Bill Lewis Floating Scope-Stik is a meticulously designed jerkbait that offers unmatched visibility and enhanced performance! Design...

Features: The all new Berkley PowerBait Trout Dough Molding Multipacks are a fun new addition from the Legendary Berkely PowerBait Team that aims ...

Features: The all new LIVETARGET 3 Inch Stick Worm is here to take your Stickbait Game to another level with its carefully crafted construction re...

Features: The Berkley PowerBait Trout Dip is a unique attractant "dipping" system that gets you bites! Enhances the scent/release to attract more ...

Features: A high-performance hook designed for ultimate strength and precision, ideal when power and reliability are essential. Made from forged hi...

Features: The SPRO McStick 110+1 is a 4 1/4 inch, 1/2 oz Suspending Jerkbait with a deep diving bill. The McStick 110+1 dives and works at 9 to 12 ...

Features: The Halco Roosta Popper 195 Haymaker Topwater Popper is a machine precision engineered to deliver Haymakers on massive fish and to deliv...

Features: The Hardcore Crank 65F 2+ is a 2 5/8 inch, 1/2 ounce shallot to medium diving crankbait that runs between 2 and 7 feet. High-frequency ac...

Features: The Eagle Claw Trokar TK2H Heavy Wire Octopus Hook is a premium heavy gauge wire octopus hook with Trokar sharpened point. This heavier w...

Features: Pro-Cure Wizard Egg Cure is a highly-effective egg curing powder. Loaded with a complex blend of amino acids. A must for salmon, trout, a...

Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...

Features: The Hardcore Crank 70F 3+ is a 2 3/4 inch, 3/4 ounce deep diving crankbait that runs between 9 and 11 feet. High-frequency action that d...

Features: Atlas Glitter Mallows are a scented marshmallow trout bait. Scented to attract trout. Can be used alone or combined with other baits lik...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: The Mustad x BlacktipH Fishing Dolphinfish Rig is a versatile Dolphinfish Rig designed with BlacktipH for reliable performance every tim...

Features: The Storm WildEye Live Minnow Soft Swimbait is a 3 pack of minnow-imitating soft body paddle tail swimbaits. Designed to be super realist...