Fishing Baits & Lures

Features: The LIVETAGRET Freestyle Frog is a hyper-realistic soft plastic frog made with ICT technology. Dual v-shaped ribbon tails/legs. Convenien...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The Lunkerhunt Larvae Bait Jar is a 1/3 ounce (~9 grams) jar of micro plastic baits. Baits are a little over 1/2 inch long and have an in...

Features: The Norman Speed-N Jr. Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Con...

Features: The Eagle Claw Trokar Extreme Live Bait Hook is a premium live bait hook. The TK7 has a light wire and is salt water resistant. Ideal for...

Features: The Picasso Rhino Shakey Head is a "shakey" style bait designed in collaboration with Bassmaster Elite Series Pro Aaron Martens combinin...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Left is designed to surface troll and veer to the left when dragged behind a boat. This floa...

Features: Pro-Cure Bait Brite is a bait brightener made from a synthetic gel in the same family as laundry bluing. Allows you to add a flash of "li...

Features: The Lindy Wally Talker is walleye ice fishing lure made of beads and clacking brass discs. High-pitch sound sent out by clacking and spi...

Features: The Picasso Bait Ball Pulse is a collaboration with professional guide Lonnie Cochran, designed to replicate the behavior of tightly bun...

Features: The all new SPRO 5 Inch Helix Stick is a versatile plastic bait crafted in the United States, designed to deliver an enticing action and ...

Features: The all new LIVETARGET Unrigged 3.3 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: Gamakatsu's Double Assist hooks are designed for fast and easy replacement on all types of butterfly, flat fall, and "iron" jigs. 6 inch...

Features: The all new Lunkerhunt Finesse Skirted Jig is purpose built for fishing in High Pressure Environments where super realistic Action and P...

Features: Pro-Cure Bait Cures are 12 ounce bottles of bait curing powder for curing salmon eggs, each blend has its own advantages for different c...

Features: The all new Luhr-Jensen Flash 3.5 is a must have for any of your Trout, Kokanee and even Walleye needs with its Maximum Flash and robust ...

Features: The Williamson Surface Pro 130/150/180 SW Topwater Plug is a champion of topwater action. Weighted perfectly and designed for versatile ...

Features: The all new LIVETARGET 5.5 Inch Finesse Worm is a new take on the classic Finesse Worm design that has captivated anglers and fish for d...

Features: BnR Tackle Walleye Jigs are fish head-shaped hair jigs hand-tied with reflective Midge flash material. Designed for both vertical jiggin...

Features: The all new Mustad Alpha-Point A-Tak Ned Jighead from the pros at Mustad is jam packed with fish-catching features sure to help you land ...

Features: The River2Sea Saltwater Silent Whopper Plopper 130S is a silent, 5 inch, 1 3/8 ounce saltwater-optimized model of the Whopper Plopper. N...

Features: The Bobby Garland MoGlo Stroll'R 2.5 Inch Swimbaits offers action from head to tail. This bait is specifically designed for slow trolling...

Features: The BnR Tackle Soft Bead Great Lakes Pro Pack contains all the soft beads you need to effectively target steelhead around the Great Lakes...

Features: The all new Lunkerhunt HIVE Micro Manta is Micro in Size but a Monstrous Presence in your local waterways as it can turn even the most p...

Features: The all new Luhr-Jensen 3.5 is a must have for any of your Trout, Kokanee and even Walleye needs with its Maximum Thump and robust design...

Features: The Lindy Quiver Spoon offers tantalizing flash and generates amazing swimming action. Unique shape and tin alloy construction gives the ...

Features: The all new LIVETARGET Unrigged 4.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: The all new LIVETARGET 5.5 Inch Finesse Worm is a new take on the classic Finesse Worm design that has captivated anglers and fish for d...

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: The all new LIVETARGET Unrigged 3.3 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: Atlas Spawn Net Rolls are a bait sac netting. Perfect for small bait sacs. Great for liver or bigger soft/cut bait. Ideal for fast curre...

Features: The all new LIVETARGET 6.5 Inch Straight Tail Worm is here to give you an elite worm profile that will win your Tournaments and net you ...

Features: The all new Lunkerhunt HIVE 3.5 Inch Seeker Swimbait is a Full Sized option for attracting Big Bass and other Gamefish and they simply c...

Features: The Hardcore Crank 65F 2+ is a 2 5/8 inch, 1/2 ounce shallot to medium diving crankbait that runs between 2 and 7 feet. High-frequency ac...

A blend of herring oil and pollock oil, Pro-Cure Chartreuse Glow UV Baitfish Oil will turn your baitfish chartreuse. It’s not only been really hot ...

Features: The Spearpoint EWG Wide Gap Hook is a bait hook for worms and longer baits that features the Spearpoint grip. Spearpoint hooks feature a ...