Fishing Baits & Lures

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The Berkley PowerBait Swordtail Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Co...

Features: The Lunkerhunt Finesse Worm is a 3 inch soft plastic Ned rig stickworm. Flat bottom with small ridges, which creates a subtle gliding act...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The all new LIVETARGET Unrigged 4.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: The Lunkerhunt Spud is a multi-sided jigging spoon. Well-balanced to produce productive vertical jigging action. Multi-faceted surfaces ...

Features: The Lunkerhunt Lunker Blade is an innovative bait designed to be Fished in Open Water or Ice Fishing Applications depending on how you pr...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...

Features: The TR58 KVD Elite Round Bend Treble is your classic round bend treble hook, specially designed to hold on tight once the fish is hooked...

Features: The Berkley MaxScent Largemouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...

Features: The G-Ratt Shock Box Crankbait is a Squarebill Crank designed to deliver a tight wobble and true-running action, making it an excellent ...

Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The SPRO Wameku Shad 80 Lipless Crankbait is a 80 depth lipless crankbait with a loud rattle! Unique blend of sound and vibration that wi...

Features: The all new Berkley PowerBait Trout Dough Molding Premium Kit is just what a Trout Angler needs to add to their ever growing collection ...

Features: The Eagle Claw Trokar Extreme Live Bait HD Hook is a premium heavy-duty live bait hook. The strong wire and forged shank add to the overa...

Features: The Eagle Claw Trokar TK5 AP Circle Non-Offset Hook is an all-purpose circle hook with non-offset Trokar point. Consistently delivers sol...

Features: Blue Fox Strobe Tear Drop Spoon Kit contains spoon lures great for casting or trolling. The fluttering action on the drop and the flash ...

Features: The all new 2.25 inch Rapala Ott's Garage Deep Tiny 07 Crankbait has been meticulously designed by Bassmaster Classic Champion Ott Defoe ...

Features: The all new Rapala X-Rap Twitchin' Mullet 06 Twitchbait offers a subtle but irresistible side to side motion that drives the fish crazy! ...

Features: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...

Features: The Rebel Tracdown Minnow 3-piece variety pack is 3 of the top 1 5/8 inch Tracdown Minnows. Contains 3 of the top selling Tracdown Minno...

Features: The Luhr-Jensen 1/6 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, su...

Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Crawfish Se...

Features: The Daiwa Steez Custom HMKL Minnow is a Top New Jerkbait from Daiwa. Designed with a lean body which is more effective in tough fishing s...

Features: Atlas Mike's Magic Spawn Sac Formula is a specialized solution designed to keep spawn sacs fresh, firm, and ready for fishing, helping an...

Features: The LIVETAGRET Freestyle Frog is a hyper-realistic soft plastic frog made with ICT technology! Constructed with a convenient Hook Channe...

Features: The all new Gamakatsu Octopus Circle Straight Eye Offset Point 4x Strong Nano Alpha Hooks revolutionize a tried and true hook design with...

Features: The all new Rapala Jigging Rap Magnum Vertical Jig is designed to trigger bigger bites making it the ideal choice for using a forward fac...

Features: The G-Ratt Baits Executioner 4 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...