Fishing Baits & Lures

Features: Unique Walking Action: Engineered for heavy cover, allowing effortless navigation through thick vegetation and structures. 3" in length ...

Features: The Limboo is Zappu Japan's first plastic worm, engineered for strong wacky-action vibrations that attract bass in various fishing condi...

Features: The River2Sea PT Worm Hook is a modified round bend casting hook with a baitkeeper designed to keep soft plastic worms firmly in place. ...

Features: The all new Shimano Ocea Bomb Dip 170 Saltwater Popper is a high-performance Popper designed to target aggressive surface-feeding predato...

Features: The Deps Evoke Zero is a topwater single prop plug whose design is taken from the Evoke series of crankbaits, it produces a raucous dist...

Features: The Nories Shrilpin Worm from the bait masters at Nories Japan is a fresh take on an age old design of the classic soft plastic worm! Des...

Features: The 1st Gen Fishing Introvert Double Clacker Plastic Buzzbait aims to Clickity Clack its way into a Big Bass's Mouth with its Subtle Sou...

Features: The all new Nomad Design Freshwater Machete Light Cover Swim Jig is finally here and ready to deliver your favorite Soft Plastic Swim Ji...

Features: The Duo Realis Versa Shad Paddle Tail Swimbait is a soft plastic swimbait designed for lifelike baitfish imitation, delivering stable, c...

Features: The YUM YUMbrella Flash Mob improves on the umbrella rig concept by adding four Willow leaf blades to traditional umbrella rig set-up. T...

Features: The BKK Monster Circle Drifting Special Hooks are specifically developed for drift fishing targeting massive saltwater species! BKK's sig...

Features: The Shimano Swagy Strong Colorado Willow is a great new spinnerbait featuring an innovative tapered wire design and rocking a Colorado a...

Features: The all new Evergreen DD X-Over Deep Diving Crankbait levels up the original design by Bass Elite Angler Morizo Shimizu to an even more d...

Features: The River2Sea Silent Whopper Plopper 130 is a silent, 5 inch, 1 3/8 ounce model of Larry Dahlberg's world-renowned topwater prop lure de...

Features: The Megabass Respect Series of Baits is a monthly release of curated Megabass baits in a unique colorway that changes each month! We at ...

Features: The Shimano World Diver has the FlashBoost Internal, Spring-Loaded Suspended Foil that emits a fish-attracting flash, even when the jerk...

Features: The Big Bite Baits Soft Neko Wacky Stick is a 5 inch soft plastic stickbait/ Made with super salty and super soft plastic that produces ...

Features: The Megabass Great Hunting GH95 Jerkbait belongs to the Great Hunting Family of baits whose mantra is "Evangelist Of The Extreme Games",...

Features: The Nories Big Escape Twin Creature Bait from the bait masters at Nories Japan is an integral part of the Nories Escape Twin Family! For...

Features: The Big Bite Baits Scentsation Pro Swimmer 3.3 Inch is a high-performance swimbait designed to attract and entice fish! Infused with Big...

Features: Compact 100mm jointed swimbait designed to imitate small bluegill and panfish, ideal for tempting cautious bass in tight cover and shallo...

Features: Premium Drop Shot Worm - The 6.5" Scentsation Cliff Hanger Worm, designed by Elite Series Pro Cliff Pirch, offers a larger profile for a...

Features: The all new BKK OCD Tackle Storage System Fully Loaded Kit is pure angler goodness designed to give you the best of the best in Hook tec...

Features: The Big Bite Baits Scentsation Slim Minnow is the perfect Minnow for any angler who wants to be able to cast into any waters and catch a ...