Fishing Baits & Lures

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Shad Series...

Features: The all new LIVETARGET Unrigged 3.8 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: The Rebel Micro Minnow Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Rebel Minnow Line of Baits designed to catc...

The Strike King Burner Spinnerbaits innovative design swims just under the water's surface, creating a tantalizing flash and attraction for big fi...

Features: The LiveTarget Live Craw Finesse Bait is ideal for targeting Bass, Walleye, Pike, and other freshwater fish! Accurately mimics injured c...

Features: The SPRO Carbon Blade tungsten blade bait is a new lure that behaves like a lipless crankbait and jig. Specially built carbon fiber body ...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: The War Eagle 1/4 oz Double Willow Gold Frame Spinnerbait is a Legend in the Spinnerbait Community thanks to its timeless design and Cus...

Features: The all new Picasso Lures Titanium Pro Tandem Thunder Willow 1/2 oz Spinnerbait is an American Made product crafted from the highest qua...

Features: The Lunkerhunt Micro Spoon Multi Pack is a 4-piece assortment of 1/8 ounce, 1 inch long diamond-shaped spoons. Eye-catching finish and f...

Features: The all new Mustad Alpha-Point Infiltrator Weighted Bladed Hook from the pros at Mustad is jam packed with features sure to help you lan...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The Arbogast Classic Topwater Hard Baits Variety Pack is a 3-piece assortment of Arbogast's classic topwater hard baits. Includes 1 Hula...

Features: The Lunkerhunt Compact 2 Inch Poppin' Frog is a Hollow Body Frog that aims to save Anglers the Hassle of Modifying Traditional Frogs by ...

Features: Blue Fox Cast Champ Kit is a variety pack of 1/8 ounce casting spoons designed for trout, river smallies, and salmon. Slab-sided design ...

Features: The all new LIVETARGET Unrigged 2.8 Inch Crawfish is finally here and is ready to assume a critical role in your tackle box! Constructed...

Features: The Picasso Rhino Ned provide a unique and innovative stand up presentation for your plastics making them perfect for finesse techniques ...

Features: The Mustad 35647 Red Round Bend Treble Hook is the red version of the classic Mustad treble hook that has been an all time favorite with...

Features: The BnR Tackle Soft Bead Alaska Sockeye/Chinook Pro Pack contains all the soft beads you need to target Alaskan trout and steelhead in r...

Features: The Hardcore Crank 75F 4+ is a 3 inch, 3/4 ounce deep diving crankbait that runs between 12 and 14 feet. High-frequency action that draw...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: Gamakatsu Super Heavy Cover Hook is super stout hook designed for fishing soft plastic in thick cover. Indestructible with a welded eye ...

Features: The Rapala Balsa Xtreme BX Minnow 07 Shallow Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 2 3/...

Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...

Features: The Booyah Counter Strike Double Willow 1/2 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to turn the...

Features: Versatile jigging spoon designed to attract perch, walleye, trout, bass, and pike with lifelike action and sound, effective in both ice a...

Features: The Eagle Claw Trokar TK619 Offset Circle Hook is a premium circle hook with off-set Trokar point . The TK619 hook features Trokar's famo...

Features: Blue Fox Glow Spin Kit is a small, 5-piece interchangeable spinnerbait variety kit featuring 1/16 ounce lures. Glow-in-the-dark skirts a...

Features: The Nichols Lures Pulsator Series of Tandem Colorado Willow Spinnerbaits in the 1/2 option are a must have for the Lowest of Visibility ...

Features: The Halco C-Gar 120 Topwater Walker is a monster sized Topwater Stick Bait that is designed to entice big bites from even bigger fish! De...

Features: The all new Strike King Bitsy Football Jig is a compact Finesse Football Jig built for pressured bass and clear water, offering a subtle...

Features: The MirrOlure MirrOminnnow is 3 1/4 inch, 3/8 ounce twitchbait that runs between 0 and 1 1/2 feet below the surface. Designed to mimic n...

Features: The Missile Baits Nedball Jighead is the solution for anglers looking for a simple and efficient head design that locks fish onto the hoo...

Features: The Nomad Design Slipstream 280 Flying Fish Wing Pack is a set of replacement wings for the Slipstream 280 Flying Fish Lure. The 280 Flyi...

Features: The Halco Slidog 85 Single Hook Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's most active gamefish...