Fishing Baits & Lures

Features: The Lunkerhunt Propfish Sunfish is a unique surface running lure that combines the traits of a hollow body frog and topwater prop lure. M...

Features: The Luhr-Jensen Rattling Kwikfish K14 are 4 1/4 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action forc...

Features: The Luhr-Jensen Kwikfish X-Treme K15X is a 5 inch strong, durable, full-throttle, wide-action lure that dives 15 to 17 feet and challeng...

Features: The Berkley PowerBait Agent-E is a Weighted Bottom-Dwelling Swimbait that gets BIT! Constructed with an ultra-low center-of-gravity inte...

Features: The BnR Tackle Soft Bead Great Lakes Pro Pack contains all the soft beads you need to effectively target steelhead around the Great Lakes...

Features: The Luhr-Jensen Rattling Kwikfish K15 are 5 inch diving plug lures designed for salmon, steelhead, and lake trout. Aggressive action for...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Bleeding N'...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The Strike King Mr. Crappie Spin Baby is a 1/8 ounce single Colorado blade spinnerbait designed for crappie and other panfish. Killer sp...

Features: The Shredder is a 2.5" finesse soft plastic hair jig designed for versatile applications, perfect for enticing bass even in tough conditi...

Features: The all new Gamakatsu Horizon Head Nano Alpha Jighead is here to take your Hover Strolling techniques to the next level! Coated with Gam...

Features: The Booyah Counter Strike Tandem Colorado Willow 3/8 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to...

Features: The LiveTarget Hollow Body Sunfish is a great topwater option for big fish like Pike and Largemouth Bass. You can walk and twitch the Hol...

Features: The Mustad 37363 Blonde Extra Fine Wire Aberdeen Hook is a fine wire variation of the fantastic, durable all-round Aberdeen hook. Needle...

Features: The all new Strike King 3 Inch Rage Hawk is the slightly bigger brother of the Original Compact 2.75 Inch Rage Hawk and it packs a punch...

Features: The Norman Speed-N Jr. Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Con...

Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...

Features: The Picasso Original Bait Ball is a umbrella rig specifically designed for targeting suspended fish when rigged with larger size swimbait...

Features: The all new Rebel Shore Shiner Paddle Tail Swimbait is finally here and is ready to give you the Micro Baitfish Presentation you need to...

Features: The Halco GT "Giant Trembler" Trolling Lure is a Giant much like its name implies and is purpose designed to cover lots of water at high ...

Tube enthusiast? Well, then be sure to check out the Lazer TroKar Tube Jig Head, a real must-have for any tube-favoring fisherperson. With a bulbou...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The Booyah Counter Strike Double Willow 3/8 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to turn the...

Features: The Nichols Lures Pulsator Mother Lode Series Colorado Willow Spinnerbait is a high-performance Spinnerbait designed for anglers seeking ...

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance fo...

Features: The all new Strike King Tour Grade Spotlight Jighead is the perfect choice for FFS Anglers looking to step up your game with a Tour Grad...

Features: Gamakatsu's Magnum Assist Hook features a short shank circle hook, heavy braided line and shrink tubing for added connection strength be...

Features: The Geecrack SuPaku Swimmer 95 Floating Swimbait is a finesse-style bait designed for maximum fun and effectiveness! Features swiveling ...

Features: The Dobyns Football Jigs aim to take your Jig Game to the next levels with durable high quality materials and a proven design that's sui...

Features: The all new G-Ratt Baits Executioner Top Hook Swimbaits offer incredible swimming action with ultra realistic details! Large 3D eyes and...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Shad Series...

Features: The all new LIVETARGET Unrigged 3.8 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: The Rebel Micro Minnow Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Rebel Minnow Line of Baits designed to catc...

Features: Keith Archer's Ultimate Cure is a top-rated bait cure designed to maximize color, texture, and effectiveness Crafted with food-grade ingr...