Fishing Baits & Lures

Features: The VMC 7199 Octopus Bait Hooks Nickel is an offset bait hook with a turned-up eye. Features offset design with turned up eye, minimal co...

Features: The Booyah Counter Strike Double Willow 3/8 oz Spinnerbait is a part of the "Counter Strike" Family of Spinnerbaits and aims to turn the...

Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mim...

Features: The Arbogast Triple Threat Classic Hard Baits Variety Pack has two classic Arbogast Hula Poppers and one battle-tested Arbogast Jitterbu...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Mustad TG76 KVD Elite Triple Grip Treble is a red, 2X short shank, 1X strong version of Mustad and KVD's Triple Grip series of trebl...

Features: The all new LIVETARGET 6 Inch Stick Worm is here to take your Stickbait Game to another level with its carefully crafted construction re...

See our other listings for these options:  Style Length Weight Floating 8" (20 cm) 4.4 oz. (124 g) Slow Sink 8" (20 cm) 4.8 oz. (136 g) Fa...

Features: The all new LIVETARGET 2 Inch Freestyle Frog 2.0 is a fresh new take on the OG Freestyle Frog whose goal is to help you reach those seem...

Features: Luhr-Jensen Dipsy Diver Rings are o-rings designed to provide more surface area to Dipsy Divers. Increased surface area offers deeper di...

Features: The all new LIVETARGET Unrigged 2.8 Inch Crawfish is finally here and is ready to assume a critical role in your tackle box! Constructed...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The Halco GT "Giant Trembler" Trolling Lure is a Giant much like its name implies and is purpose designed to cover lots of water at high ...

Features: The all new Baitfuel Injector Kits are finally here and are ready to take your soft plastics to a whole new level, and now you can stock...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The Luhr-Jensen Kwikfish X-Treme K15X is a 5 inch strong, durable, full-throttle, wide-action lure that dives 15 to 17 feet and challeng...

Features: The all new Berkley Fusion19 Heavy Cover Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The VMC Moon Fly Jig is designed to attract crappie, perch, and panfish, combining visibility-enhancing features and lifelike motion to t...

Features: The Rapala Jigging Shadow Rap 09 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...

Features: The SPRO Pin Tail Stick Finesse Stickbait is a finesse stickbait with a pin-tail for extra fluttering action High-quality Japanese plast...

Features: The Lunkerhunt Compact 2 Inch Poppin' Frog is a Hollow Body Frog that aims to save Anglers the Hassle of Modifying Traditional Frogs by ...

Features: The Zoom Super Fluke Paddle Tail is a 5-inch soft plastic baitfish imitator designed to deliver strong vibrations and realistic swimming...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: The Smithwick Deep Suspending Rattlin' Rogue also known as "Spoonbill" to Smithwick Old Timers is a testament to the Smithwick quality an...

Features: The Z-Man OG Mushroom Jigheads is a classic, "old school" mushroom-shaped lead jig head designed for Midwest finesse fishing techniques ...

Features: The all new LIVETARGET 5.5 Inch Finesse Worm is a new take on the classic Finesse Worm design that has captivated anglers and fish for d...