Fishing Baits & Lures

Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...

Features: The all new Yo-Zuri Pro Popper Topwater Popper is designed for explosive surface strikes, delivering long casting distance and precision ...

Features: The Eagle Claw Trokar TK619HR Magnum Ringed Circle Hook is a premium 619 circle hook with a welded ring. The TK619HR hook features Trokar...

Features: The Acme Kastmaster Spoon is a 1/2 ounce fishing spoon. Wild, baitfish-imitating action without line twist. Aerodynamic design allows fo...

Features: The Rapala X-Rap Magnum XT (Xtreme) is a 6 1/4 inch, 2 1/4 oz high speed trolling lure! The through wire construction, heavy duty rings, ...

Features: The all new Picasso Lures Line Through Smart Mouth Plus Swimbait Jighead is purpose built to give you enhanced action and more longevity ...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The Strike King Baby Squadron Swimbait Jig Head is a boxing glove-style lead swimbait jig head. Downsized variation of the Squadron Swim...

Features: Berkley Fusion19 hooks are high-performance EWG hooks for all anglers! Needle point with SlickSet Coating for easy penetration. Increased...

Features: One one end of the Strike King Tour Grade Compact Double Willow Spinnerbait, you have the Strike King Head, Hook and Skirt, and on the ot...

Features: The Strike King Mr. Crappie Scizzor is crappie and panfish soft bait created as part of Strike King's collaboration with Wally Marshall....

Features: The all new Mr. Crappie Lil' Suck'r Soft Plastic Grub is a fantastic new Crappie bait engineered for success! Measuring in at 1.5 inches ...

Features: The War Eagle 3/8 oz Tandem Colorado Willow Gold Frame Spinnerbait is a Legend in the Spinnerbait Community thanks to its timeless desig...

Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Rapala Jigging Rap W5 Ice Jigs are 2 inch, 5/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard wate...

Features: The Strike King KVD Gurgle Toad is a 4 inch soft plastic frog that gets its name from its "gurgling" action that attracts a wide variety...

Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Rapala X-Rap Deep 08 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 3 1/8-inch bait has a stainle...

Features: The Northland Tackle Baitfish Spinner Harness is a precision engineered harness designed for high level Walleye fishing! Incorporates dur...

Features: The Luhr-Jensen Model A Ford Fender is a 22 inch lake trolling rig with one size 9 top blade, one size 8 bottom blade, and a trolling rud...

Features: The all new Rebel Hopper Soft Plastic Cricket is finally here and is ready to give you the Micro Bug Presentation you need to catch thos...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Pure Anise Oil has been a standard item in anglers arsenal for many years. Pharmacy grade pure Anise is a great item to add to any bait brine or...

Type Weight Fall Rate Sinking 1/4 oz. (6.5 grams) 1 ft/sec Bill Siemantel, the legendary trophy bass angler and Fishing Hall of Fame Induc...

Features: The all new Mustad Alpha-Grip Inline Finesse Hooks are a brand new take on a tried and true hook design featuring 2 new Mustad Technologi...

Features: The all new Strike King Bitsy Pad Perch improves on the success of the already popular KVD Pad Perch by giving it a smaller profile more...

Features: The all new Booyah Covert Series Tandem Colorado Willow 3/8 oz Spinnerbaits are engineered from the ground up by Booyah in conjunction w...

Features: The G-Ratt Baits Sneaky Pete is a 7 1/2 inch, 2 2/5 ounce single jointed glide bait with a slow sink buoyancy. Balanced weighting system...

Features: The Evergreen C-4 Leech is designed to mimic small prey with a natural, seductive undulating action that triggers strikes even with the m...

Features: The Berkley PowerBait Mayfly Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Const...

Features: The Booyah Prank is a 2 1/2 inch topwater popper that pulls double duty as a shallow-diving squarebill. Cupped and shaved mouth spits t...

Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...

Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...

Features: The Berkley SlapGill Topwater is a Lifelike 3.1 Inch Panfish Imitation designed to trigger aggressive strikes with a unique surface-slap...