Fishing Baits & Lures

Features: The Yo-Zuri 3DB Jerkbait 90 is a 3 1/2 inch, 7/16 suspending jerkbait that dives 2 feet. Classic minnow profile and a flat-sided body des...

Features: The Yo-Zuri 3DR-X Suspending Jerkbait is the classic suspending jerkbait that anglers know and love with a flashy twist! Part of the 3DR-...

Features: The Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow in the smallest 40mm size is the perfect choice when fish are keyed in on smaller prof...

Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the largest 80mm size is the perfect choice when hunting the biggest fish, because big fi...

Features: The Yo-Zuri 3DR-X Topwater Popper is a loud and flashy must have topwater bait designed to pop its way to success! Part of the 3DR-X fami...

Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking is a 3 3/4 inch, top-of-the-line squid jig that weighs 5/16 ounce. Proprietary holograph...

Features: The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-li...

Features: The Yo-Zuri 3D Inshore Popper 120 is a 4 3/4 inch, 1 5/8 ounce topwater popper designed specifically for inshore saltwater surface fishin...

Features: The Yo-Zuri 3DB Prop Bait is a highly effective 3 1/2" topwater lure that belongs in your tackle box! Option of an internal 3D Prism Fin...

Features: The Yo-Zuri Floating Magnum Minnow 105mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else ac...

Features: The Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacifi...

Features: The Yo-Zuri 3D Inshore Popper 70 is a 2 3/4 inch, 1/4 ounce topwater popper designed specifically for inshore saltwater surface fishing. ...

Features: The Yo-Zuri 3DB Deep Crank is a extra deep diving crankbait with a wide wobbling-rolling action for bass in deep waters. This 2 3/4-inch...

Features: The Yo-Zuri Crystal Minnow Deep Diver is a brilliant lure diving up to depths of 13 feet with a tight wiggle. Measures 5 1/4-inch, weigh...

Features: The Yo-Zuri 3DB Pencil Topwater Walker 4 inch is a top-of-the-line "Walk-the-Dog" style hard bait designed to call in big bass! Comes wi...

Features: The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...

Features: The Yo-Zuri Squid Jig Egi Aurie-Q "RS" Sinking is a squid jig perfect for when squid aren't interested in larger prey and you need small...

Features: The Yo-Zuri Crystal 3D Minnow Magnum Floating Diver is a 6 1/2 inch, 1 1/2 ounce medium diving plug with a tight wiggle action. Internal...

Features: The Yo-Zuri 3DR-X Suspending Shad is the perfect option for anglers looking for a deeper diving jerkbait that will draw in vicious strike...

Features: The Yo-Zuri Rattl'n Vibe 75 is a sinking 3 inch, 3/4 ounce lipless crankbait that features a unique kind of vibrating lure available in ...

Features: The Yo-Zuri 3DB Pencil Popper 5.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...

Features: The Yo-Zuri 3D Squirt is the most realistic, novel hard bait squid provides a tight wobbling action up to depths of 8 feet. It has a 7 1...

Features: The Yo-Zuri 3DR-X Deep Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish from the depths! Part of the 3DR-X ...

Deep waters are never problematic with the Yo-Zuri 3D Magnum, a 7 inch sinking trolling lure that dives to depths between 16 and 21 feet. This lure...

Features: The Yo-Zuri Hydro Popper is a heavy duty popper lure for saltwater applications. Polycarbonate body, through-wire construction and 3x st...

Features: The Yo-Zuri 3DR-X Floating Minnow is the perfect choice for anglers targeting colder waters with plentiful baitfish! Part of the 3DR-X f...

Features: The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater w...

Features: The Yo-Zuri 3DB Pencil Topwater Walker 5 inch is a top-of-the-line "Walk-the-Dog" style hard bait designed to call in big bass! Comes wi...

Features: The Yo-Zuri HD Carbon Disappearing Pink is "The Original" industry-leading, 100% fluorocarbon leader material. Proprietary leader materia...

Features: The Yo-Zuri 3DB Vibe is a 2 5/8 inch, 1/2 ounce lipless crankbait. Includes all of the winning attributes of Yo-Zuri's classic Rattl'N ...

Features: The Yo-Zuri 3D Magnum Floating Deep Diver trolling lure dives depths of 20 to 25 feet known for its wide wobble action. 7-inch and 3 1/8...

Features: Yo-Zuri Topknot Fluorocarbon Leader is a clear fishing leader material spooled on a small leader wheel. Abrasion resistant and ultra-dur...

Features: The Yo-Zuri 3DB Pencil Popper 4.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...

Features: The new Yo-Zuri Mag Dive is a floating/diving pencil designed for big game species, delivering an enticing side-to-side swimming action b...

Features: The Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait from the Pro's at Yo-Zuri is designed to catch picky fish that prefer a more natural pro...

Features: The Yo-Zuri Crystal 3D Minnow Floating Deep Diver Trolling Lure dives extreme depths and attracts all types of game fish. This bait comb...

Features: Yo-Zuri Squid Fluorocarbon Leader is 100% fluorocarbon leader material specifically designed and intended for squid fishing. Allows you ...

Features: The Yo-Zuri 3DR-X Shallow Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish! Part of the 3DR-X family of bai...

Features: The all new Yo-Zuri Inshore Saltwater Kit is the ideal choice for anglers looking to try their hand at inshore angling! This kit include...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Right is designed to surface troll and veer to the right when dragged behind a boat. This fl...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Left is designed to surface troll and veer to the left when dragged behind a boat. This floa...

Trolling is its game, and Yo-Zuri Bonita Trolling Sinking Lure is its name. Infusing key features such as a power body with color change technology...

Features: The Yo-Zuri Dive Board K-Type is ideal for upper and middle depth trolling applications Uses wiggle and wobble action to create life-lik...

Features: The all new Yo-Zuri Striped Bass Kit is the ideal choice for anglers looking to tackle the infamously fun to catch fish, the Striped Bas...

Features: The Yo-Zuri Trolling Rabbit w/ Swivel uses compact wings to create a whitewater effect as it trolls behind your boat. This float has a l...