Fishing Baits & Lures

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The all new Berkley Fusion19 Light Wire Octopus Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...

Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...

Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...

Features: The all new Berkley Fusion19 Weighted EWG Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...

Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: Berkley PowerBait Biodegradable Crappie Nibbles dissolve slowly in water, making them a good biodegradable option for crappie fishing. ...

Features: The Berkley Gulp! Alive! Minnow Assortment is here and ready to dominate your local waters with flavor and scent that bass and walleye ca...

Features: Berkley Gulp! 1/4 Corn has outfished real corn in head-to-head tests! Features Gulp! proprietary extreme scent dispersion with lifelike...

Features: The all new Berkley Gulp! 5 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The all new Berkley Gulp! Saltwater 5 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new Berkley PowerBait Saltwater 4.25 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers a...

Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...

Features: The all new Berkley PowerBait Trout Dough Molding Multipacks are a fun new addition from the Legendary Berkely PowerBait Team that aims ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Swimbait Box, specially curated to bring y...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...

Features: The Berkley Flicker Minnow Trolling Pack is a highly effective crankbait suitable for various fishing conditions! Hand-selected Trolling ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

DropShot it like its hot! The DropShottin' Ultimate Starter Kit w/Hooks & Weights is a specially curated selection by the Discount Tackle Staf...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...