Fishing Baits & Lures

Features: The all new Berkley 5 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jer...

Features: The Berkley Dime Size 10 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...

Features: The Berkley Gulp! Floating Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the po...

Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into maste...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: The Berkley PowerBait Buzz'n Speed Toad is a 4 inch long soft body frog designed to paddle along the surface drawing strikes from below ...

Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...

Features: Berkley PowerBait Biodegradable Crappie Nibbles dissolve slowly in water, making them a good biodegradable option for crappie fishing. ...

Features: The Berkley PowerBait Power Grubs have a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of r...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...

Features: The all new Berkley Fusion19 EWG Treble Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...

Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and r...

Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The all new Berkley Fusion19 Swing Head Jighead is purpose built for anglers of any skill level to have unrivaled success and fun on the ...

Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...

Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...