Fishing Baits & Lures

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...

Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...

Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The Berkley Fusion19 Circle Hooks have a classic circle design that prevent unnecessary injury to the fish. Circle designed to set hook i...

Features: The Berkley Digger is a medium diving crankbait with a sharp, aggressive dive angle. Aggressive wobble and side flash. Gets deep quick. ...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: Berkley PowerBait Scent Glitter Trout Bait Smells and Tastes like your favorite scents. Crystalina glitter reflects light and increases...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The Berkley Flicker Minnow Trolling Pack is a highly effective crankbait suitable for various fishing conditions! Hand-selected Trolling ...

Features: The Berkley Walleye Rig with Indiana Blade is a ready-to-fish Crawler Harness that you can troll right out of the package--designed by to...

Features: The Berkley Gulp! Alive! Crawler is a 4 inch soft dropshot or jig trailer worm soaked in Gulp! Scent. Perfect for jig or drop shot. Rig ...

Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...

Features: The all new Berkley PowerBait Trout Dough Molding Multipacks are a fun new addition from the Legendary Berkely PowerBait Team that aims t...

Features: PowerBait Power Grubs feature a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of rigging a...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...

Features: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

Features: The Berkley PowerBait Creatures 'n' Craws 4 inch Essentials Kit features the 4 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The Berkley PowerBait Creatures 'n' Craws 3 inch Essentials Kit features the 3 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The Berkley MaxScent Largemouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...

Features: The Berkley MaxScent Smallmouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...

Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...