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Top Brands
Fishing Baits & Lures
Fishing baits and lures are one of the most essential parts of fishing. Fish generally don't go biting at hooks for nothing, and here at Discount Tackle we carry a wide range of fishing baits and lures at incredible prices to help you get bit, for less.
While our product selection has an emphasis on bass fishing baits and lures, we are constantly growing our selection and are proud to offer a growing range of freshwater bait and tackle for species such trout, walleye, salmon, steelhead, panfish, pike, musky, and catfish as well as saltwater species like striper, redfish, dorado, tuna, and more!
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Rapala Crush City Mayor Swimbait - 2.5 Inch
$6.99$6.29Features: The all new Rapala Crush City Mayor 2.5 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to prov...
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Storm WildEye Swim Shad Paddle Tail Swimbait 3 pack
from $6.49from $5.52Features: The Storm WildEye Swim Shad Paddle Tail Swimbait is a 3 pack of shad-imitating soft paddle tail swimbaits. Holographic swimming flash fo...
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Geecrack Bellows Gill Soft Plastic Creature Bait - 3.8 Inch
$9.99Features: The Geecrack Bellows Gill Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style of a bluegill, craf...
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Strike King Twin Tail Rage Menace 3.5 inch Soft Plastic Grub 8 pack
$7.99$6.79Features: The Strike King Twin Tail Rage Menace is a 3.5 inch dual tail soft plastic grub. Strike King's patented Rage Flange technology for incr...
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Z-Man Scented Jerk ShadZ Soft Jerkbait - 6 Inch
$6.49$5.52Features: The all new Z-Man Scented 6 Inch Jerk ShadZ are Soft Plastic Jerkbait that produce life-like action in the water with every cast! Constru...
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Geecrack Bellows Shad - 2.8 Inch
$9.99Features: Designed with a slimmed wide-body profile, this bait delivers a strong silhouette to draw strikes and is effective on its own or as a tra...
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Z-Man Scented Jerk ShadZ 3.5 inch Soft Plastic Jerkbait 5 pack
$5.99$5.09Features: The Z-Man Scented Jerk ShadZ are 3.5 inch, super-lifelike, salt-impregnated soft jerkbaits! Mimics the appearance and action of a real s...
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Kalin's Lunker Grub Soft Plastic Grub 10 pack
from $2.49from $2.37Features: The Kalin's Lunker Grub is a simple, ribbed single curly tail soft plastic grub. Precise, proven design provides maximum tail action eve...
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Z-Man ElaZtech Split Tail Grub TrailerZ 10 pack
$4.49$3.82Features: The Z-Man ElaZtech Split Tail TrailerZ are 4 inch soft plastic split tail grubs. 10X tough ElaZtech construction. Classic 4 inch length ...
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Z-Man GOAT 3 3/4 inch Soft Plastic Grub 4 pack
from $5.49from $4.67Features: The Z-Man GOAT is a new 3 3/4 inch multi-purpose ElaZtech finesse grub with loads of fish-catching potential. Twin action tails provide ...
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Gambler Little EZ 3 3/4 inch Segmented Paddle Tail Swimbait
$4.79Features: The Gambler Little EZ is a 3 3/4 inch soft plastic paddle tail swimbait with a segmented body. Smallest member of the family of Gambler E...
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Z-Man Chattershad Soft Plastic Trailer - 4.5 Inch
$5.49$4.67Features: The all new Z-Man 4.5 Inch Chattershad Soft Plastic Trailer is purpose built for use behind the infamous Z-Man Chatterbait increasing yo...
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Geecrack Bellows Gill Floating Elastomer - 3.8 Inch
$11.99from $10.99Features: The Geecrack Bellows Gill Floating Elastomer Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style ...
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Z-Man Gobius Swimbait - 3 Inch
$6.99$5.94Features: The all new Z-Man Gobius Swimbait is a high quality bait made to last, and made to catch! Made from durable 10x Tough ElaZtech material,...
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Z-Man Graph ShadZ Soft Plastic - 3.8 Inch
$7.99$6.79Features: The all new Z-Man Graph ShadZ Soft Plastic is purpose built and designed to give Forward Facing Sonar Anglers THE competitive edge! It's...
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Strike King KVD Caffeine Shad 5 inch Soft Jerkbait 8 pack
$7.49$6.37The Strike King KVD Caffeine Shad 5 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measure...
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Z-Man Guppy GrubZ Soft Plastic Grub - 2 Inch
$4.99$4.24Features: The all new Z-Man Guppy GrubZ Soft Plastic Grub is perfect for year round Panfish Fishing or even Bass Fishing in those later months whe...
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Z-Man Tiny TicklerZ Micro Finesse Bait
$4.99$4.24Features: The Z-Man Tiny TicklerZ is a scaled down version of popular TRD TicklerZ ideal for a variety of micro finesse applications. Designed to ...
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NetBait Paca Chunk w/Baitfuel Infusion - 3 Inch
$3.49$2.97Features: The NetBait Paca Chunk is Americas favorite Jig Trailer offering enhanced vibration and action for any type of Jig! Paca Chunk Sr's pate...
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Keitech Fat Swing Impact 4.8 inch Paddle Tail Swimbait
from $6.99The Keitech Fat Swing Impact 4.8 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process....
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Z-Man Diezel Kickerz 4.5 Inch - 3 Pack
$6.99$5.94Features: Realistic soft plastic bait with a bulky baitfish profile and twin kicker tails that deliver lifelike action to attract redfish, tarpon, ...
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Gary Yamamoto Hinge Minnow - 6 Inch
$9.99$8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...
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YUM Dinger Soft Plastic Stick Bait
$3.99Features: The YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the bank. Works well with a variet...
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Xzone Pro Series Swammer Paddle Tail Swimbait
from $5.99from $5.09Features: The Xzone Pro Series Swammer is a series of soft plastic paddle tail swimbaits. Ribbed sides and a specialized 3D paddle tail that work ...
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Zoom Baby Brush Hog Creature Bait - 4 Inch
$6.49Features: The Zoom Baby Brush Hog is a legendary 4-inch creature bait designed to attract big bass with its unique action and proven effectiveness...
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Strike King Tumbleweed Floating Dice - 4 Pack
$10.99$9.34Features: The all new Strike King Tumbleweed Floating Dice is the latest addition to the Growing "Fuzzy Dice" Craze that has taken angler and fish...
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Berkley PowerBait MaxScent Hit Worm Soft Plastic Finesse Worm
$9.99$8.99Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
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Berkley Gulp! 2 inch Scented Saltwater Plastic Sandworm 24 pack
$8.99$8.09Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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Z-Man Baby BallerZ Soft Plastic Minnow - 8 Pack
$4.99$4.24Features: The Z-Man Baby BallerZ Soft Plastic Minnow is a brand new offering from the pros at Z-Man designed to be fished finesse for a variety of ...
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Z-Man LarvaZ Micro Finesse Bait
$4.99$4.24Features: The Z-Man LarvaZ is a highly detailed invertebrate imitation ideal for a variety of micro finesse applications. Designed to pair seamles...
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Berkley PowerBait 7 inch Power Worms 13 pack
$6.99$6.29Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
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Zoom Ol' Monster Curly Tail Worm - 10.5 Inch
$6.49Features: The Ol' Monster is a 10.5-inch, tail-waving worm designed to tempt the largest lunkers across the country. Crafted from a soft, supple p...
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HIDEUP Coike Fullcast 23mm Soft Plastic Creature Bait - 1 Pack
$20.49$18.44Features: The HIDEUP Coike Fullcast 23mm Soft Plastic Creature Bait is a truly one of a kind bait designed to bring the Million Bites to you! Cons...
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Berkley PowerBait MaxScent Lil' Super Trooper - 2.5 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Lil Super Trooper is a 2.5 inch soft plastic craw designed for Ned Fishing now formulated with the powerf...
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Z-Man Kicker CrabZ
$5.49$4.67Features: The Z-Man Kicker CrabZ is a first-of-its-kind crab imitation that accurately imitates a sideways swimming crab. Winner of ICAST 2022 Bes...
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Z-Man RaZor ShadZ 4 1/2 inch Soft Jerkbait 4 pack
$5.99$5.09Features: Z-Man RaZor ShadZ are 4 1/2 inch soft jerkbaits that feature a segmented, fish-shaped body and forked tail that create an extremely life...
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Reaction Innovations Smallie Beaver Soft Plastic Creature Bait 10 pack
$6.25Features: The Reaction Innovations Smallie Beaver is a 3 1/2 inch soft plastic creature bait a smaller beaver style bait that can be used for fres...
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Zoom Winged Fluke - 5 Inch
$8.49Features: The all new Zoom 5 Inch Winged Fluke is a modern twist on the classic Zoom Super Fluke design than anglers have loved for decades! Const...
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Zoom Ultra-Vibe Speed Craw - 3.5 Inch
$6.49Features: The Zoom Ultra-Vibe Speed Craw is a 3.5 Inch versatile soft plastic bait that mimics a lifelike crawfish, perfect for targeting bass in ...
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Geecrack Imokemushi Cue Bomb - 1 Inch
$11.99Features: The all new Geecrack Imokemushi Cue Bomb is a truly wild looking soft plastic that is sure to keep the bass guessing and biting! A creat...
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Z-Man Big BallerZ Soft Plastic Swimbait - 4 Inch
$6.49$5.52Features: The all new Z-Man 4 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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Zoom Ultra-Vibe Speed Worm - 6 Inch
$6.49Features: The Zoom Ultra Vibe Speed Worm is a 6-inch worm designed to attract bass by combining realistic worm action with a unique sound to provo...
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Geecrack Imokemushi Cue Bomb - 1.2 Inch
$11.99from $10.99Features: The all new Geecrack Imokemushi Cue Bomb is a truly wild looking soft plastic that is sure to keep the bass guessing and biting! A creat...
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Gary Yamamoto UNI Soft Plastic Urchin - 1 Pack
$14.99$13.49Features: The Yamamoto Uni is an urchin-style bass bait with bulbed appendages that create lifelike quivers and irresistible movement, perfect for ...
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Gary Yamamoto Zako Slim Swimbait - 3.5 Inch
$6.99$6.29Features: The all new Gary Yamamoto Zako Slim Swimbait takes what you already knew and loved about the Zako but puts it on a diet and gives it a wh...
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Geecrack ImoKemushi 95 Soft Plastic Grub - 3.75 Inches
$11.99Features: The Geecrack ImoKemushi (Potato Caterpillar) 95 Soft Plastic Grub is expertly crafted to replicate the appearance of a distressed insect,...
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Bobby Garland Slab Hunt'R 2 1/4 inch Swim Tail Soft Plastic 10 pack
$3.99$3.39Features: The Bobby Garland Slab Hunt'R is a 2 1/4 inch swim tail soft plastic for crappie and other panfish. Large minnow profile and an easy swim...
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Megabass Dark Sleeper Soft Body Swimbait - 3 Inch
$8.99Features: The Megabass Dark Sleeper 3 Inch Soft Body Swimbait is a Deep Running Goby Styled imitation that is perfect for a wide variety of techni...
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