Fishing Baits & Lures

Features: The Strike King Rage Lizard is a 6 inch soft plastic lizard with Strike King's patented "Rage Tail" flange on the end of its appendages. ...

The Dry Creek Full Body Double Dip Tube is a 3 1/2 inch, salt impregnated soft plastic tube made with a unique double dip plastic molding process t...

Features: The Geecrack Bellows Stick Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ridged design resul...

Features: The Lunkerhunt Lunker Frog Combo is a 3-piece pack that contains an assortment of Lunker Frogs and Pocket Frogs. Includes two 1 3/4 inch...

Features: The Daiwa Yamamoto Neko Straight Worm is 5.8 inches long and is an ideal option for finesse fishing. It is designed with precise detail,...

Features: The Strike King Rage Ned Craw is a downsized version of the Rage Craw made for Ned rig finesse fishing. Shortened, 2 3/4 inch ribbed bod...

Features: The Berkley Gulp! Alive! Minnow Assortment is here and ready to dominate your local waters with flavor and scent that bass and walleye ca...

Features: The Storm WildEye Live Bluegill Soft Swimbait is a 3 pack of bluegill-imitating soft body swimbaits. Incredibly life-like swimming action...

Features: The Big Bite Baits Flying Squirrel is a 5 inch soft plastic creature bait designed by Pro Staff member Jeff Kriet. End sections of the Kr...

Features: The Geecrack Bao Bab Hog EX is a Soft Plastic Craw that demands attention each time it graces the water with its presence! Boasts large f...

Features: The P-Line Trout Kit Deluxe is a kit that has tools, hooks and terminal tackle for a fun day of trout fishing. Included Hooks: Assortmen...

Features: The Lifted Jigs Knockout Punch Skirt is a 60-strand silicone skirt designed specifically for punching rigs. Gives you the bulky presentat...

Features: The Lunkerhunt Fetch is a 4 1/2 inch soft plastic paddle tail swimbait developed by FLW Tour pro angler Matt Arey. Pro-grade swimbait tha...

Features: The Xzone Adrenaline Bug is a 4 inch soft plastic creature bait with a Beaver-style profile. Bulky, ribbed body that can be easily skipp...

Features: The Geecrack Jack Master is a brand-new addition to the Paddle Tail Swimbait lineup, offering anglers versatility and effectiveness in t...

Features: The Hideup Coike Bait is a full-size urchin-style JDM soft plastic designed with a dynamic profile and lively action to entice big bass. ...

Texas Rig Made Simple – A Bass Fishing Essential The YUM Dinger Texas Rig Combo is a one-stop kit designed to help anglers of all skill levels lear...

Features: The HIDEUP Coike Fullcast 23mm Soft Plastic Creature Bait is a truly one of a kind bait designed to bring the Million Bites to you! Cons...

Features: The Geecrack Bellows Gill Floating Elastomer Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style ...

Features: The all new Geecrack Bunny Hog is a crazy looking creature bait that is crazily effective in your local waters! With hind legs, side feel...

Features: The HIDEUP Stagger Craw Brings Japanese Design and Craftsmanship to North American Shores and is sure to up your Craw Game to new heights...

Features: Exclusive Limited-Edition Colors & Actions - Packed with rare 2026-only finishes on proven killers like the Vision 110's darting havo...

Features: The Deps Sakamata Shad 6 Inch Heavy Weight Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irr...

Features: The Deps Sakamata Shad 7 Inch Heavy Weight Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irr...

Features: The Geecrack Imokemushi Slim (Potato Caterpillar) is a finesse bait designed for fishing over deep structures without the need for addit...

Features: The Geecrack Jack Master is a brand-new addition to the Paddle Tail Swimbait lineup, offering anglers versatility and effectiveness in t...

Tiny Bait. Big Bites. The Z-Man Fuzzy NuggetZ Drop Shot Combo is a custom-curated finesse kit built for serious anglers who know that sometimes les...

Flip & Pitch Like a Pro! The Reaction Innovations Spicy Beaver Pitching & Flipping Kit is a custom-curated combo by the Discount Tackle Sta...

Features: The Geecrack Bellows Gill Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style of a bluegill, craf...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: A lifelike bait designed to mimic a tight school of baitfish, creating a natural feeding illusion that draws predators in. Built from dur...

Features: The Geecrack Spiron Soft Plastic Creature Bait is a unique soft plastic designed to replicate small bluegills, a favorite prey of monster...

Features: The HIDEUP Coike 17mm Soft Plastic Creature Bait is a truly one of a kind bait designed to bring the Million Bites to you! Constructed f...

Features: The Boot Tail Fluke is a versatile 5-inch solid-bodied swimbait that merges the lifelike design of the classic Fluke with the hard-thump...

Features: The Z-Man Trout Trick Jerk ShrimpZ mimic the jet-propulsion swimming motion of fleeing shrimp. Tail-first design for backward frantic sw...

Features: The Berkley PowerBait Creatures 'n' Craws 4 inch Essentials Kit features the 4 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The Deps Sakamata Shad 8 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Nories 4.5 Inch Hulabug Bladed Jig Trailer from the bait masters at Nories Japan have created the ideal Creature Bait Jig Trailer! De...

Features: The Geecrack Bellows Stick Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ridged design resul...

Features: The Berkley MaxScent Largemouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...

Features: The all new Geecrack Earthy Soft Plastic Worm is aimed at perfecting the Neko Rig presentation, catering to finesse fishing enthusiasts s...

Features: A compact, bulky soft plastic designed to target big bass, featuring a unique rabbit-style tail that delivers intense, lifelike vibration...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: Geecrack Bellows Gill 3.8 Inch Floating Free Rig Kit has the bait and terminal tackle to rig the Bellows Gill for the productive Free Ri...

Features: Long, slender 18-inch worm designed to entice big bass with its natural movement and irresistible profile. Crafted from original S.A.F. ...

Features: The Nories Shrilpin Worm from the bait masters at Nories Japan is a fresh take on an age old design of the classic soft plastic worm! Des...

Features: The Deps Sakamata Shad 8 Inch Heavy Weight Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irr...