Fishing Baits & Lures

Features: The Nories 3 Inch Flip Dom Heavy Stick Bait from the bait masters at Nories Japan is a heavy stick bait designed to sink and roll on the ...

Features: The all new Gambler FF Series 4 Inch Shad Pintail Swimbait is purpose built to expand the utility of your Forward Facing Sonar System gi...

Features: The Hag's Prickly Pear is a floating, tentacled bass bait designed to provoke strikes with lifelike action and relentless movement. Made...

Features: High-action dice-style bait designed to trigger aggressive strikes and drive fish wild. Made from durable TPE material, offering long-las...

Features: The Deps Sakamata Shad 5 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The Deps Sakamata Shad 4.5 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! ...

Features: The Hag's Prickly Pear Jr is a floating, tentacled bass bait designed to provoke strikes with lifelike action and relentless movement. M...

Features: The Deps Sakamata Shad 6 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The NetBait BaitFuel HexTek Virus Creature Bait is a compact finesse-style soft plastic creature bait designed to produce subtle, natura...

Features: The Mule Fishing Donkey Tail Jr. is a tiny, 1.6 inch soft plastic paddle tail swimbait. Petite baitfish profile perfect for catching a w...

Features: The Scum Frog Big Foot Frog is a Soft Plastic Frog that is intended to be fished like a Buzzbait or other similar Topwater Baits! Big Fo...

Features: The Hag's Baits Cheat Code 4 Inch Craw is a must have for anglers who want to get a competitive edge so good its almost a cheat code! Co...

Features: The all new Mule Fishing Burro Bug is a testamate to what a Micro Craw can do and entices Big Fish despite its Snack Size! Constructed f...

Features: The Mule Fishing Donkey Tail is a 2.8 inch soft plastic paddle tail swimbait. Petite baitfish profile perfect for catching a wide range ...

Features: The Scum Frog Little Big Foot Frog is a Soft Plastic Frog that is intended to be fished like a Buzzbait or other similar Topwater Baits!...

Take Down A Titan! The Gary Yamamoto Yamatanuki & BKK Titan Rider Hook Combo is specially curated by our Discount Tackle Staff to take the gue...

Features: The HIDEUP Coike 3.5 Inch Big Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure t...

Features: The Basstrix Flash-Trix 4 Inch Soft Plastic Minow is the Forward Facing Sonar fisherman's dream bait and is sure to become your new favo...

Features: The Geecrack Bellows Stick Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ridged design resul...

Features: The Big Bite Baits Fat Stick is 5 inch soft plastic stickbait with a Senko-like design, but thicker profile with more girth. Twice the th...

Features: The Geecrack Bugpee Soft Plastic Creature Bait mimics a large insect or crawfish with voracious appendages, offering a truly unique pres...

Features: The Big Bite Baits Battle Bug is a 5 inch soft plastic creature bait. First signature shape developed by Pro Staff member Mike McClelland...

Features: Z-Man DarterZ are 6 inch segmented soft jerkbaits. Designed by veteran inshore saltwater angler Captain C.A. Richardson to mimic slender ...

Features: The Zoom Shakey Head Finesse Worm is a versatile soft plastic bait designed for tough bites and clear or pressured water, perfect for en...

DropShot it like its hot! The DropShottin' Ultimate Starter Kit w/Hooks & Weights is a specially curated selection by the Discount Tackle Staf...

Features: The Geecrack Yam Stick Soft Plastic Stick Bait presents a unique new option in the stick bait market, combining enticing action with a w...

Features: The Missile Baits Twin Turbo Twin Tail is a 3 1/3 inch soft plastic grub bait. This versatile grub bait has tapered twin tails with stiff...

Features: The NetBait Dagger is a new BaitFuel-infused bait that excels when you're punching! At 4.5 inches long with flappy wings and legs, the Da...

Features: The Booyah 3-Piece Pad Crasher Hollow Body Frog Combo provides a variety of lures from the well-known Pad Crasher family by Booyah Baits!...

The Dry Creek Big Dog Flippin' Tube is a 4 1/2 inch, salt impregnated soft plastic tube designed to be a larger version of Dry Creek's flagship Ful...

Features: The Keitech Easy Shaker is a finesse soft plastic bait designed to mimic a struggling baitfish with natural, shivering action, ideal for ...

Features: The Storm WildEye Live Herring Soft Swimbait is a 4 pack of 5 inch herring-imitating soft body swimbaits. Incredibly life-like swimming ...

No Flippin way its this easy! The Flippin' & Pitchin' Ultimate Combo Kit w/Hooks & Weights is a specially curated selection by the Discoun...

Features: The Keitech Swing Impact Saltwater 4 inch soft plastic ribbed paddle tail swimbait. Fully ribbed body and super thin, sharp tail design,...

Features: The all new Lunkerhunt HIVE Micro Strider is an Arachnid Style Soft Plastic that creates Crazy yet Subtle Vibrations through its Creepil...

Features: The Zoom Magnum Shakey Head Finesse Worm is a versatile soft plastic bait designed for tough bites and clear or pressured water, perfect...