Fishing Baits & Lures

Features: The Strike King Homing Minnow is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifelike swimmin...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: BaitFuel's Nano Crappie Series 2" soft baits are designed for maximum attraction, ideal for catching crappie and other panfish in various...

Features: The all new NetBait BaitFuel HexTek 3 Inch Eko Shad is finally here and is ready to take your Soft Plastic Swimbait game to new depths w...

Features: The all new Berkley Gulp! 5 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: The HIDEUP Stagger Original 3.5 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective d...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...

Features: The SPRO 3.5 Inch Craw Nugget crafted by Major League Fishing Pro Shin Fukae is a Japanese made Heavy Stick Bait is designed for exceptio...

Features: The Jerry's Mini Skirt is a 1 1/2 inch soft plastic tube. Extra soft and salt-saturated. Pair excellently with small panfish jigheads. S...

Features: Complete Crappie Fishing Kit - Includes 52 premium pieces designed for targeting crappie and other panfish, offering a versatile selectio...

Features: The Lunkerhunt Mini Swimmer Paddle Tail Swimbait is a Finesse Sized Swimbait Option for Anglers hunting down extra finicky fish! Construc...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The Lunkerhunt Assorted Wacky Rig Stickbait Kit is a 34-piece assortment of soft plastic stickbaits, drop shot weights, drop shot hooks, ...

Features: The Northland Tackle Eye-Candy Nightcrawler is a highly effective worm bait designed to perform at the highest levels! With its exception...

Features: The G-Ratt Baits Executioner 6 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...

Features: The all new Berkley PowerBait Trout Dough Molding Premium Kit is just what a Trout Angler needs to add to their ever growing collection ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: The all new Lunkerhunt HIVE Finesse Wiggler is a Force to be Reckoned with despite its Finesse Size thanks to its Captivating Action wit...

Features: The Storm Surge Minnow is a lifelike swimbait featuring a realistic baitfish body and paddle tail, designed to deliver subtle, natural sw...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The Berkley PowerBait® 4 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The Yamamoto Shinobi Grub is a versatile 3.5" double-tail grub designed for serious anglers, effective across a wide range of fishing tec...

Features: Ultra-lifelike pre-rigged crawfish bait designed to mimic natural movement and trigger strikes from craw-hungry bass right out of the pac...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Lunkerhunt Assorted Wacky Rig Stickbait Kit is a 36-piece assortment of soft plastic stickbaits, wacky rig O-rings, wacky rig hooks,...

Features: The Dry Creek Drop Shot Craw is a 3 inch soft plastic craw designed specifically for drop shot rigs. Its claws move with life-like moti...

Features: The Lunkerhunt Prop Series Combo is a 3-piece assortment of Lunkerhunt's ICAST award-winning Prop Series hollow body topwater prop lures...

Features: The Lunkerhunt Prop Series Combo is a 3-piece assortment of Lunkerhunt's ICAST award-winning Prop Series hollow body topwater prop lures...

Features: The all new SPRO Megalojohn Soft Plastic Swimbait was meticulously designed by Elite Series Angler John Crews, offering a great thumping...