Fishing Baits & Lures

Features: BnR Tackle 8mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. Soft consistency ...

Features: BnR Tackle 10mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. Soft consistency...

Features: The all new Strike King 6 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fish!...

Features: The Storm WildEye Live Crappie Soft Swimbait is a 3 pack of crappie-imitating soft body swimbaits. Designed to be super realistic. Incre...

Features: The new Yamamoto Baits Shad Shape Worm is a 5 inch Drop Shot worm made with Floating soft plastic! Gary Yamamoto's Shad Shape Worm is rem...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The all new Great Lakes finesse Hover Minnow is a Jig Trailer designed to behave like a jerkbait with spiraling and darting actions that...

Features: Rhythm Wave Soft Paddle Tail Swimbait is a 2.8-inch, 3.8-inch, 4.8-inch, or a 5.8-inch soft paddle tail swimbait. Keel-shaped body and s...

Features: The Berkley PowerBait Mayfly Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Const...

Features: The Berkley PowerBait Agent-E is a Weighted Bottom-Dwelling Swimbait that gets BIT! Constructed with an ultra-low center-of-gravity inte...

Features: The Lunkerhunt Bento Bait is a fork-tail soft plastic jerkbait. Lively tapered split fork-tail, holographic core, and anatomically correc...

Features: The SPRO Pin Tail Stick Finesse Stickbait is a finesse stickbait with a pin-tail for extra fluttering action High-quality Japanese plast...

Features: The all new Jackall Revoltage 4 Inch RV-Drift Fry Minnow is truly one of a kind and was essential to Kyoya Fujita's win for the 2024 Bas...

Features: The LiveTarget Live Craw Finesse Bait is ideal for targeting Bass, Walleye, Pike, and other freshwater fish! Accurately mimics injured c...

Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...

Features: The 8.5" Loaded Daingerous Swimbait is a next-level soft-bodied swimbait designed for big bass hunters, offering unmatched realism, perf...

Worm Your Way to a New PB! The Wormin' Ultimate Combo Kit w/Hooks & Weights is a specially curated selection by the Discount Tackle Staff aime...

Features: The all new Gary Yamamoto 3.7 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Storm WildEye Live Minnow Soft Swimbait is a 3 pack of minnow-imitating soft body paddle tail swimbaits. Designed to be super realist...

Features: The all new Lunkerhunt HIVE NED Drone is a Simple Design that is executed perfectly which results in an irresistibly Bitable bait Big Fi...

Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...

Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...

Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...

Features: The G-Ratt Baits Thin Swim 3 Inch Soft Plastic Baitfish is a fascinating addition to the G-Ratt lineup ready catch you some monsters! Th...

Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...

Features: BnR Tackle Holey Worms are soft plastic steelhead worms molded with a hole down the center. Hole allows you to rig your worms for drift ...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Z-Man Mulletron Line Through Fast Sinking 4.5 Inch Swimbait is an innovative Swimbait designed for saltwater gamefish with exception...

Features: The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat o...

Features: The all new X-Zone Scented Stealth Minnow is a minnow like no other that's size, scent, and stealth set it apart! Infused with real minno...

Features: The all new Lunkerhunt HIVE Hellgramite is a Finesse Anglers dream come true thanks to its Voracious Action and Unparalleled Longevity! ...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...