Fishing Baits & Lures

Features: The Northland Tackle Eye-Candy Grub is a modern twist on the classic grub styled soft plastic bait! Designed with a Double Curl Tail for ...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Lunkerhunt Finesse Worm is a 3 inch soft plastic Ned rig stickworm. Flat bottom with small ridges, which creates a subtle gliding act...

Features: The SPRO Flutter Tail Shrimp is a 3 inch, lifelike, soft plastic shrimp-imitating bait. The Flutter Tail Shrimp features a signature flu...

Features: BnR Tackle Holey Worms are soft plastic steelhead worms molded with a hole down the center. Hole allows you to rig your worms for drift ...

Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...

Features: The HIDEUP Stagger Wide Type Paddle Tail Swimbait is a Unique Take on Swimbaits that focuses less on Action and more on Water Displaceme...

Features: The Strike King KVD Gurgle Toad is a 4 inch soft plastic frog that gets its name from its "gurgling" action that attracts a wide variety...

Features: The new Yamamoto Baits Shad Shape Worm is a 5 inch Drop Shot worm made with Floating soft plastic! Gary Yamamoto's Shad Shape Worm is rem...

Features: The NetBait Crush Worm is a battle-tested 3.75 inch worm designed for drop shot. Now the Crush Worm has been reloaded and remixed with Ba...

Features: The all new Mr. Crappie Sausage Head Spin Jig Pre-Rigged W/Slabalicious is a great new combo from the pros at Mr. Crappie combining two o...

Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...

Features: The all new Lunkerhunt HIVE Finesse Seeker Swimbait is a Finesse Sized option for attracting Big Panfish or Shy Bass and other Gamefish!...

Features: The NetBait Flat Sided Shad is a BaitFuel-infused drop shot bait. Featuring a forked tail and ribbed body to create subtle and lifelike ...

Features: The Storm WildEye Live Bluegill Soft Swimbait is a 3 pack of bluegill-imitating soft body swimbaits. Incredibly life-like swimming action...

Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The all new Jackall Revoltage 3 Inch RV-Drift Fry Minnow is truly one of a kind and is an essential to Tournament Pro Kyoya Fujita's Tac...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: The Lunkerhunt Mini Swimmer Paddle Tail Swimbait is a Finesse Sized Swimbait Option for Anglers hunting down extra finicky fish! Construc...

Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...

Features: The Lunkerhunt Finesse Swimbait is 3 inch soft plastic paddle tail swimbait with a ribbed body. Minnow baitfish profile with a swimming ...

Features: The all new NetBait BaitFuel HexTek Eko Craw is finally here and is ready to take your Crawfish game to new depths with the Legendary Ba...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The NetBait B-Bug w/Baitfuel Infusion is a versatile bait, offering various fishing techniques from weightless presentations to Carolina...

Features: The NetBait Paca Craw w/Baitfuel Infusion stands out as an exceptionally versatile bait, boasting patented Paca Technology and a hollow ...

Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...

Features: The Strike King Rage Thumper Worm is their unique take on cut-tail style worm that combines a Speed Worm-inspired design with their Rage...

Features: Kalin's Mogambo Grub is a 6 inch soft plastic grub. Plump ribbed body and curl tail that produces tons of action even at slow speeds. Gre...