Fishing Baits & Lures

Features: A versatile Jig Trailer for Big Bass, the Pro Chunk is a 3.5-inch Slimmed Down chunk-style soft bait designed to mimic a crawfish, offer...

Features: The Big Bite Baits 5 Inch Jerk Minnow is the perfect Soft Plastic Jerkbait for your Soft Plastics Tacklebox! Designed to be Twitched aro...

Features: The Yum Scutter Bug Creature Bait combines top bait features in one compact design, with hyper-active legs that trigger lifelike movement...

Features: The all new Megabass Haze-ST Soft Plastic Minnow is a Finesse Fisherman's Dream Come True and is ready to catch you countless fish! Const...

Features: The all new Big Bite Baits Scensation Tube introduces a new tube bait built on the foundation of the renowned Tour Tube shape and design!...

Features: The Deps Wiggle Bug is a compact, insect-style sinking soft bait that imitates aquatic insects or shrimp, triggering bass with subtle mov...

Features: The Zoom Split Tail Trailer is a versatile 4-inch soft plastic bait designed to enhance spinnerbaits and vibrating jigs with added movem...

Features: The Keitech Swing Impact 4.5 inch is a ribbed paddle tail swimbait. Remarkable natural swimming action. Strong squid scent. Specificall...

Features: The Megabass Dark Sleeper 3.8 Inch Soft Body Swimbait is a Deep Running Goby Styled imitation that is perfect for a wide variety of tech...

Features: The YUM CrawBug Finesse Craw is a soft plastic craw designed with three-dimensional detailing not typically seen in soft plastics. Great...

Features: The YUM Tube is a 4 inch soft plastic tube. Made for rigging on internal jigheads. Great for bass and walleye. Undulating tentacles impa...

Features: The Geecrack SAF Stick is a high-performance soft stickbait designed to entice fish even in tough conditions with its irresistible SAF (s...

Features: The Trick Worm is a versatile 5-inch stickbait designed for high performance with a natural shimmy that attracts fish effectively. Made f...

Features: The Megabass Spark Shad Swimbait 4 inch Paddle Tail Swimbait delivers a lifelike, fluid swimming action that excels in slow-to-medium re...

Features: The Zoom Creepy Crawler is a versatile 3" soft plastic bait designed as a trailer to add lively action and extra appeal to your favorite ...

Features: The Evergreen Lucy Curly Tailed Finesse Worm is a thoughtfully balanced soft bait designed to subtly entice fish, minimizing unnecessary ...

The Keitech Salty Core Tube is a 3 1/2 inch, 1/2 ounce soft, solid-bodied flipping bait that can be used in a variety of shallow water fishing appl...

Features: The Gambler Cane Toad is a 4 inch soft plastic frog with paddle tail swimming legs. Legs give maximum splash at slower retrieve speeds. L...

Features: Designed by Larry Dahlberg and River2Sea, the innovative Clackin' Crayfish moves like a real crayfish when you retrieve it. The River2Se...

Features: The U-Tale is a classic mid-size worm bait known for its versatility and proven effectiveness in catching bass in any water, from backya...

Features: The Gambler Ace is 5 1/4 inch Senko-style soft plastic stickbait. One of the most productive stick baits in the South. Falls slower, whic...

Features: The Big Bite Baits Soft Neko Wacky Stick is a 5 inch soft plastic stickbait/ Made with super salty and super soft plastic that produces ...

Features: The Big Bite Baits Kamikaze craw is a 3 3/4 inch soft plastic craw bait. Killer, secret BBB Pro Staff bait that's now available to the p...

Features: The all new YUM Forward Facing Sonar 4 Inch Minnow was designed in conjunction with Bass Master Classic Champion Jason Christie to pair p...

The Keitech Easy Shaker features a ringed body that gives it a bigger silhouette, while still allowing it to maintain a thin core for maximum flexi...

Features: The Hag's Baits 3.4 Inch Cyclone Craw is an ultra lifelike presentation that preys upon predators audible senses by generating THUMPING ...