Fishing Baits & Lures

Features: The all new Strike King 12 Inch KVD Zeus Worm is an extra-long, large-bodied work designed to attract HAWG's with each cast! Thanks to t...

Features: The all new Berkley PowerBait Drip Swimmer 3 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...

Features: The all new X-Zone 4.5 Inch Rally Shad was designed in conjunction with Elite Series Pro Cooper Gallant to produce big bites all day lon...

Features: The G-Ratt Baits Thin Swim 4 Inch Soft Plastic Baitfish is a fascinating addition to the G-Ratt lineup ready catch you some monsters! Th...

Features: The all new Lunkerhunt HIVE Micro Seeker Swimbait is a Bite Sized option for attracting Panfish or even some extra finicky Bass! Constru...

The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...

Features: The Strike King Magnum Game Hawg is a larger 5 1/4 inch version of the Strike King Game Hawg soft plastic creature bait. Molded with a s...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: BaitFuel's Nano Crappie Series 2" soft baits are designed for maximum attraction, ideal for catching crappie and other panfish in various...

Features: PowerBait Power Grubs feature a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of rigging a...

Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the soft plastics and jigheads you need to start fishing using the Midwestern fine...

Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the hottest color soft plastics and jigheads you need to start fishing using the Mi...

Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 4 inch paddle tail swimbait with molded eyes and scales. One of the toughest swimbaits on t...

Features: Introducing the all new Gary Yamamoto 10 Inch Oki Floating Worm, inspired by the Japanese term "Oki" meaning long sword! This straight-t...

Features: The all new Mr. Crappie Sausage Head Spin Jig Pre-Rigged W/Crappie Thunder is a great new combo from the pros at Mr. Crappie combining tw...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The Northland Tackle Eye-Candy Nightcrawler is a highly effective worm bait designed to perform at the highest levels! With its exception...

Features: The Scum Frog Little Big Foot Frog is a Soft Plastic Frog that is intended to be fished like a Buzzbait or other similar Topwater Baits!...

Features: The Netbait Big Bopper Worm is a versatile and highly effective Worm capable of drastically outperforming other Worms on the market! Bui...

Features: A large-profile soft craw bait designed for powerful water displacement and big-bait attraction. Crafted from responsive, durable soft pl...

Features: The Berkley PowerBait CullShad Un-Rigged 5 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...

Features: The Storm WildEye Swim Shad Paddle Tail Swimbait is a large, 9 inch shad-imitating soft paddle tail swimbait. Shad baitfish profile. Holo...

Features: The Gary Yamamoto Covert Craw is a 2.5 inch versatile finesse craw bait designed to catch big bass year round! Designed with six lifelike...

Features: The Gary Yamamoto Fat Baby Craw is a 3 3/4 inch (9 cm) soft plastic craw bait. Designed to excel at punching through vegetation, the Yam...

Features: The all new Jackall Revoltage 4 Inch RV-Drift Fry Minnow is truly one of a kind and was essential to Kyoya Fujita's win for the 2024 Bas...

Features: The all new Strike King 4.75 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fi...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...