Fishing Baits & Lures

Features: The Rapala Rap-V 05 Blade Bait Lipless Hybrid is a new 2 inch (3/8 oz) lipless hybrid blade bait--the smaller, younger brother to the Rap...

Features: The Jackall MC60 MR is a 2 1/2 inch, 3/8 ounce medium diving crankbait that dives up to 7 feet deep. Fat body reminiscent of old school ...

Features: The Rapala Scatter Rap Crank 2 inch is a medium diving crankbait that weighs 5/16 ounce and dives between 6 and 8 feet. Features a balsa ...

Features: The Rapala J05 Jointed Minnow is a 2 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J05 can be cranked or tr...

Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...

Features: The Rapala Shad Dancer SDD05 Crankbait is a 2 inch, 1/4 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Dancer ...

Features: The SPRO Wameku Shad 70 is a 2 3/4 inch, 3/4 ounce lipless crankbait designed by Bassmaster Elite Series angler Shinichi Fukae. Extremel...

Features: The SPRO Hunter 65 MD is a 2 1/2 inch, 1/2 ounce medium diving crankbait. Dives 9 to 12 feet with an erratic hunting action. Loud knocki...

Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...

Features: The Hardcore Crank 65F 2+ is a 2 5/8 inch, 1/2 ounce shallot to medium diving crankbait that runs between 2 and 7 feet. High-frequency ac...

Features: The Rebel Hellgrammite Sinking Ultralight Crankbait is a 1 3/4 inch sinking, ultralight hellgrammite imitating crankbait. Life-like body...

Features: The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 20...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...

Features: The Rebel Micro Crickhopper Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Crickhopper Line of Rebel Baits design...

Features: The Cotton Cordell Big O Square-Lip Crankbait is a 3-Piece shallow diving squarebill crankbait variety pack. Lures measure 2 1/4 inch, w...

Features: The Lunkerhunt Fillet is a 3 inch lipless crankbait. Designed to catch a wide range of gamefish, including bass, walleye, trout, pike an...

Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mim...

Features: The SPRO Fat Papa 70 is a 2 3/4 inch, 3/4 ounce deep diving crankbait that runs between 10 and 14 feet deep. Designed by Bassmaster Elit...

Features: The Bomber Triple Threat Model 4A Crankbait Variety Pack is a 3-piece variety pack of Bomber 4A medium diving crankbaits. Lures measure ...

Features: Introducing the 2 inch Rapala Shallow Shad Rap SSR05, a premium balsa bait designed to have a precise action with intricate finishes, and...

Features: The SPRO Wameku Shad 60 Lipless Crankbait is a 60mm; 1/2 oz lipless crankbait with an aggressive rattle the fish can't resist! Unique bl...

Features: The Rebel Micro Crawfish Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Wee Crawfish Line of Rebel Baits designed...

Features: The Bomber Model A Crankbait Variety Pack is a 3-piece, multi-depth variety pack of crankbaits. Includes 1 each: Bomber Model 2A, 4A and...

Features: The Norman Speed-N Jr. Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Con...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: The SPRO Fat Papa 55 is a 2 1/5 inch, 1/2 ounce medium diving crankbait that runs between 7 and 9 feet deep. Designed by Bassmaster Elit...

Features: The Lucky Craft Fat BDS3 Crankbait is a 3 inch (75 mm) Shallow-Diving Floating Crankbait. The Fat BDS3 is from the Big Daddy Strike Crank...

Features: The Hardcore Crank 75F 4+ is a 3 inch, 3/4 ounce deep diving crankbait that runs between 12 and 14 feet. High-frequency action that draw...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...