Fishing Baits & Lures

Features: The all new Strike King KVD Elite 4 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin VanD...

Features: The SPRO Aruku Shad 75 silent is a new 75 mm, 5/8 oz lipless crankbait. Equipped with Gamakatsu #4 front and #6 back treble hooks Realist...

Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...

Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...

Features: The Storm Wiggle Wart MadFlash is an extra-flashy version of Storm's classic 2 inch Wiggle Wart crankbaits. Natural baitfish profile wit...

Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...

Features: The Cotton Cordell Wally Diver is a 3-piece variety pack of deep diving crankbaits. Varitey of sizes styles and color patterns to match ...

Features: The Cotton Cordell Big O Square-Lip Crankbait is a 3-Piece shallow diving squarebill crankbait variety pack. Lures measure 2 1/4 inch, w...

Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...

Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...

*Note: Lure and Key Ring colors in this kit may vary from those shown in image.* Features: The Rapala Ultra-Lite Kit is a 4-piece variety pack of ...

Features: The SPRO Wameku Shad 70 is a 2 3/4 inch, 3/4 ounce lipless crankbait designed by Bassmaster Elite Series angler Shinichi Fukae. Extremel...

Features: The Lucky Craft LV-150 Lipless Crankbait is a LEGEND in its class known for its unique ability to pull a fish out of almost ANY water no...

Features: The Hardcore Vibe 75S is a 3 inch, 3/4 ounce sinking lipless crankbait with multiple rattles. Tight wiggle swimming action that is deadly...

Features: The Lucky Craft LC 1.5 Deep Rattle Sound (DRS) Squarebill Crankbaits are fish catching machines that almost guarantee a fish with each a...

Features: The Rebel Micro Crawfish Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Wee Crawfish Line of Rebel Baits designed...

Features: The Lucky Craft Silent Fat BDS2 Squarebill Crankbait is a 2.5 inch (62 mm) Shallow-Diving Squarebill Floating Crankbait with an impeccabl...

Features: The Rebel Micro Minnow Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Rebel Minnow Line of Baits designed to catc...

Features: The Hardcore Crank 70F 3+ is a 2 3/4 inch, 3/4 ounce deep diving crankbait that runs between 9 and 11 feet. High-frequency action that d...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The Lucky Craft Silent Fat BDS3 Squarebill Crankbait is a 3 inch (75 mm) Shallow-Diving Squarebill Floating Crankbait with an impeccable ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The Hardcore Crank 75F 4+ is a 3 inch, 3/4 ounce deep diving crankbait that runs between 12 and 14 feet. High-frequency action that draw...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Bleeding N'...

Features: The SPRO Wameku Shad 60 Lipless Crankbait is a 60mm; 1/2 oz lipless crankbait with an aggressive rattle the fish can't resist! Unique bl...