Fishing Baits & Lures

Features: Gamakatsu Superline Swimbait Jighead is a premium, swim bait jig head with a premium Gamakatsu hook. Head profile is streamlined for a n...

*Note: all ounce measurements are approximate.* Features: Daiwa FK Jigs are fast jigging metal saltwater jigs. Super compact and dense, slice righ...

Features: The all new Berkley® Fusion19™ Tube Jig hook is a versatile choice for all anglers fishing with the tried and true tube styled baits! Th...

Features: The all new Gamakatsu O'Shaughnessy Bend Offset Point Nano Alpha Worm Hooks revolutionize a tried and true hook design with an all new co...

Features: The all new Gamakatsu Horizon Head Nano Alpha Jighead is here to take your Hover Strolling techniques to the next level! Coated with Gam...

Features: The all new Gamakatsu Horizon Head LG Nano Alpha Weedless Jighead is here to take your Hover Strolling techniques to the next level and ...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Yo-Zuri Trolling Rabbit w/ Swivel uses compact wings to create a whitewater effect as it trolls behind your boat. This float has a l...

Features: The SPRO Bucktail Jig is a 4 ounce bucktail hair jig. Unique head shape eyelet and placement which gives it a natural gliding action. Wh...

Features: The Eagle Claw Trokar Inshore Kahle Bend Hook is a premium inshore Kahle bend hook with an offset Trokar point. Durable for saltwater fis...

Features: The Strike King Bitsy Crackin' Tube Head Jig is a high-performance Jig Head designed for serious anglers! Designed to fatten the head of ...

Features: The Halco Slidog 125 Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's biggest beasts aggressive tende...

Features: The Berkley Gulp! 8 Inch Saltwater Grub is a MONSTER that draws in big bites from the biggest of fish you will find in your coastal wate...

Features: The all new Gamakatsu Jig 90 Heavy Wire Round Bend Nano Alpha Hooks revolutionize a tried and true hook design with an all new coating te...

Features: The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite...

Features: The all new Berkley Gulp! 4 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The Mustad 3565 DuraSteel O'Shaughnessy Treble Hook 2X Strong is a heavy-duty DuraSteel coated O'Shaughnessy bend treble hook. Needlepoi...

Features: The Bomber Saltwater Grade Mullet is a 3 1/2 inch, 5/8 ounce slow-sinking twitchbait. Seductive sub-surface walking/twitching action. Un...

Features: The VMC 7115 Techset Live Bait Hooks is a live bait hook with a Tin Red Finish in an 8 pack and an economy size 25 pack. The VMC 7115 fea...

Features: The Big Bite Baits Fin Twist Jig Heads are a solid offering from Big Bite sure to help you secure your catch! Constructed from high qual...

Features: The all new Gamakatsu Offset Shank Superline EWG Nano Alpha Worm Hooks revolutionize a tried and true hook design with an all new coating...

This is a collection of the legendary Pro-Cure Super Gel Top Scents for Coldwater Fish, like Salmon, Trout and Steelhead. The Salmon and Coldwater...

Features: The Rapala X-Rap Magnum XT (Xtreme) is a 6 1/4 inch, 2 1/4 oz high speed trolling lure! The through wire construction, heavy duty rings, ...

Features: The new Yo-Zuri Mag Dive is a floating/diving pencil designed for big game species, delivering an enticing side-to-side swimming action b...

Features: The all new Gamakatsu 34R Worm "Scat" Hooks were designed in collaboration with Japanese angler Mr. Takeru Tomimoto for use on Lake Biwa...

Features: The VMC Nemesis Circle 3X Ringed Black Nickel Hooks are crafted from extra-tough Vanadium steel, resulting in them being up to 25% stron...

Features: The Halco Laser Pro 210 Extra Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 30 feet ...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...