Fishing Baits & Lures

Features: The VMC Nemesis Circle 3X Ringed Black Nickel Hooks are crafted from extra-tough Vanadium steel, resulting in them being up to 25% stron...

Features: The all new Gamakatsu Octopus Circle Offset Point Nano Alpha Hooks revolutionize a tried and true hook design with an all new coating tec...

Features: The Halco Laser Pro 190 Extra Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 20 feet ...

Features: The Daiwa Rock Rover Jig is a new, innovative Inchiku-style jig with a sleek bullet design that helps a get down to the strike zone and ...

Features: The Z-Man HellraiZer 4-inch is a brand new lure featuring the first new topwater technology to come along in years! It planes along the s...

Features: The MirrOlure MirrOminnnow is 3 1/4 inch, 3/8 ounce twitchbait that runs between 0 and 1 1/2 feet below the surface. Designed to mimic n...

Features: Yo-Zuri Squid Fluorocarbon Leader is 100% fluorocarbon leader material specifically designed and intended for squid fishing. Allows you ...

Features: The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite...

Features: The Halco Rooster Popper 160 Topwater Popper is a machine precision engineered to deliver big fish and even bigger pops on the waters su...

Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...

Features: The Berkley Gulp! Ghost Shrimp features lifelike detail imitates natural prey. Replacement for hard to find and hard to catch ghost shr...

Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Blue Label Fluorocarbon (FC) is one of the best leader materia...

Features: Z-Man DarterZ are 6 inch segmented soft jerkbaits. Designed by veteran inshore saltwater angler Captain C.A. Richardson to mimic slender ...

Features: The Eagle Claw Trokar Extreme Live Bait HD Hook is a premium heavy-duty live bait hook. The strong wire and forged shank add to the overa...

Features: The Rapala X-Rap SubWalk 15 Topwater Subsurface Walker can perform subsurface Walk-the-Dog action. 6-inch bait sports the Xtreme flash w...

Features: The Bomber Saltwater Grade Long Shot is a trolling hard minnow. Region-specific color patterns with advanced casting system. Heavy-duty ...

Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The all new Strike King 5XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...

Features: The Halco Slidog 105 Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's biggest beasts aggressive tende...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: The Rapala Husky Magnum 15 is a 5 1/2 inch, 1 1/4 ounce hard bait trolling lure. Runs 15 feet deep unassisted, purpose-built for high sp...

Features: The all new Strike King 6XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The Halco Laser Pro 190 Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 7 feet to stir...

Features: The Rapala Husky Magnum 25 is a 6 1/4 inch, 2 3/8 ounce hard bait trolling lure. Runs 25 feet deep unassisted, purpose-built for high sp...

This is a collection of the legendary Pro-Cure Super Gel Top Scents for Coldwater Fish, like Salmon, Trout and Steelhead. The Salmon and Coldwater...

Features: The Savage Gear Squish Erratic Fall Deep Drop Jig is designed for vertical jigging for pelagic and bottom-dwelling gamefish. Combination...

Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 4 inch paddle tail swimbait with molded eyes and scales. One of the toughest swimbaits on t...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: The Eagle Claw Trokar TK4 Lancet Circle Non-Offset Hook is a lancet circle hook with non-offset Trokar point. Trokar's three-sided point ...

Features: The Yo-Zuri Hydro Popper is a heavy duty popper lure for saltwater applications. Polycarbonate body, through-wire construction and 3x st...

Features: The Berkley PowerBait® 4 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: Pautzke Bait Co. Fire Gel is a gel-based attractant formula that comes in a 1.65 ounce resealable plastic jar. Can be used on flies, lur...

Features: The Eagle Claw Trokar Inshore Kahle Bend Hook is a premium inshore Kahle bend hook with an offset Trokar point. Durable for saltwater fis...