Fishing Baits & Lures

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The all new Berkley Gulp! 5 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: Pro-Cure Pure UV Liquid is a special blend from the team at Pro-Cure. Blend any Pro-Cure or Water/Oil Based Scents with the UV Liquid t...

Features: Atlas-Mike's Lunker Lotion is a viscous, gel-based fishing attractant. A blend of concentrated scents, flavors, amino acids, neon colors...

Features: The Bomber Saltwater Grade Drumbeater is a skirtless Colorado blade spinnerbait pre-rigged with a paddle tail swimbait. Colorado blade p...

Features: The Mustad x BlacktipH Fishing Multi-Hook Bottom Rig is designed for serious bottom fishing in 30-300 ft, built to target reef predators...

Features: The all new Berkley PowerBait Saltwater 4.25 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers a...

Features: Pro-Cure Addicted Fishing Salmon Blend Gel is a collaboration scent from Addicted Fishing (aka Fishing Addicts Northwest) and the team at...

Features: The Halco Laser Pro 210 Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 15 feet to sti...

Features: The SPRO Power DropShot Hooks were custom built to provide anglers with maximum penetration power in a sleek and strong package for all ...

Features: The all new Mustad Alpha-Point Infiltrator Weighted Bladed Hook from the pros at Mustad is jam packed with features sure to help you lan...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The SPRO Flutter Tail Shrimp is a 3 inch, lifelike, soft plastic shrimp-imitating bait. The Flutter Tail Shrimp features a signature flu...

Features: The Williamson Vortex Speed Jig boasts its hydrodynamic design that allows it to rotate freely on the fall. Opposing convex and concave ...

Features: The Halco Roosta Popper 195 Haymaker Topwater Popper is a machine precision engineered to deliver Haymakers on massive fish and to deliv...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Right is designed to surface troll and veer to the right when dragged behind a boat. This fl...

Features: The all new Baitfuel Injector Kits are finally here and are ready to take your soft plastics to a whole new level, and now you can stock...

Features: The Eagle Claw Trokar TK619HR Magnum Ringed Circle Hook is a premium 619 circle hook with a welded ring. The TK619HR hook features Trokar...

Features: The SPRO Eel single tail 4 Inch Trailer is a single tail 4 inch trailer that adds a little more action to your bucktails, jigs, and spin...

Features: The Berkley PowerBait® 4 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: Atlas Mike's Magic Spawn Sac Formula is a specialized solution designed to keep spawn sacs fresh, firm, and ready for fishing, helping an...

Features: The Nomad Design Slipstream 280 Flying Fish is an 11 inch, 13 3/4 oz saltwater flying fish lure. The 280 California Flying Fish can be tr...

Features: The Yo-Zuri Trolling Rabbit w/ Swivel uses compact wings to create a whitewater effect as it trolls behind your boat. This float has a l...

A blend of herring oil and pollock oil, Pro-Cure Chartreuse Glow UV Baitfish Oil will turn your baitfish chartreuse. It’s not only been really hot ...

Features: Pro Picked Kits deliver top-performing lures selected by pros, giving anglers a complete set of effective baits at a great value for targ...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Left is designed to surface troll and veer to the left when dragged behind a boat. This floa...

Features: Pro-Cure Bait Brite is a bait brightener made from a synthetic gel in the same family as laundry bluing. Allows you to add a flash of "li...

Features: The Halco Slidog 85 Treble Hook Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's most active gamefish...

Features: The Williamson Surface Pro 130/150/180 SW Topwater Plug is a champion of topwater action. Weighted perfectly and designed for versatile ...

Features: The all new Mustad Alpha-Point A-Tak Ned Jighead from the pros at Mustad is jam packed with fish-catching features sure to help you land ...