Fishing Baits & Lures

Features: The Freedom Tube Jig Head, also known as "The Whale," features a unique body shape designed to optimize hook positioning and plastic pen...

Features: The Berkley Gulp! Sand Crab Flea looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors. More durable and longer la...

Features: The Eagle Claw 186AH Ringed Eye Baitholder Hook is an offset baitholder hook with a ringed, upright eye. Ultra-sharp points and consiste...

Features: The Lazer TroKar Pro-V Bucktail Jig is a premium bucktail hair jig built around a Pro-V bend hook. 90-degree flat eye jig hook and colorf...

A blend of herring oil and pollock oil, Pro-Cure Chartreuse Glow UV Baitfish Oil will turn your baitfish chartreuse. It’s not only been really hot ...

*Note: all ounce measurements are approximate.* Features: Daiwa Mr. Slow Jigs are a new series of saltwater slow pitch jigging lures. Designed for...

*Note: all ounce measurements are approximate.* Features: The Willaimson Kensaki Jig is a metal saltwater jigging lure with an asymmetrical knife-...

Features: The MirrOlure MirrOminnnow is 3 1/4 inch, 3/8 ounce twitchbait that runs between 0 and 1 1/2 feet below the surface. Designed to mimic n...

Features: The Big Bite Baits Swing Head Jigs are a unique Jighead offering from Big Bite that draws the attention of anglers and fish alike! Design...

Features: The all new Gamakatsu Octopus Circle Straight Eye Offset Point 4x Strong Nano Alpha Hooks revolutionize a tried and true hook design with...

Features: The all new Mustad Alpha-Point Infiltrator Weighted Bladed Hook from the pros at Mustad is jam packed with features sure to help you lan...

Features: The all new VMC 7120 Pinhead Needle Point Saltwater Hooks are the pinnacle of strength and quality that Saltwater Anglers need in their ...

Features: The SPRO Power Offset Neko Hooks were custom built to provide anglers with maximum penetration power in a sleek and strong package for a...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mim...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The Halco Roosta Popper 195 Haymaker KO Topwater Popper is a machine precision engineered to deliver Haymakers and Knock Outs on massive...

Features: Pro-Cure Super Gel Attractants are a legendary series of gel-based fishing scents and attractants, now available in the 8oz bottle! Gels...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: The all new BaitFuel Saltwater Gel is the ultimate accessory for any saltwater angler looking to enhance hookups and reel in monsters! S...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new Baitfuel Injector Kits are finally here and are ready to take your soft plastics to a whole new level! Designed to enhance y...

Features: The Halco C-Gar 120 Topwater Walker is a monster sized Topwater Stick Bait that is designed to entice big bites from even bigger fish! De...

Features: The Halco Slidog 105 Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's biggest beasts aggressive tende...

Features: The SPRO Power Offset Wide Gap Hooks were custom built to provide anglers with maximum penetration power in a sleek and strong package f...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: The Mustad x BlacktipH Fishing Kingfish Rig is a high-performance rig designed for speed, precision, and durability, built to withstand ...

Features: The Gamakatsu Saltwater Pluggin' Single HD Ringed Plug Hooks are heavy-duty bait hooks designed for targeting large freshwater and saltw...

Features: The Savage Gear Squish Erratic Fall Deep Drop Jig is designed for vertical jigging for pelagic and bottom-dwelling gamefish. Combination...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...