Fishing Baits & Lures

Features: The Williamson Vortex Speed Jig boasts its hydrodynamic design that allows it to rotate freely on the fall. Opposing convex and concave ...

Features: The Eagle Claw Trokar TK23 Jigging Assist Hook 2 Pack is a pre-tied Jigging Assist Hook with Kevlar cord. The TK23 comes with split and s...

Features: The all new Baitfuel Injector Kits are finally here and are ready to take your soft plastics to a whole new level, and now you can stock...

Features: The Evergreen Floating Bow Worm Noodle is a versatile and enticing soft plastic lure designed to mimic the undulating movements of real a...

Features: Gamakatsu's Magnum Assist Hook features a short shank circle hook, heavy braided line and shrink tubing for added connection strength be...

Features: The Eagle Claw Trokar Pro-V Bucktail Hair Jig Assortment Pack is an assortment of bucktail jigs. Specializes in pentration that is deeper...

Features: The Bubba Stainless Steel 6.5 Inch Pliers bring a whole new level of Strength and Durability to your most essential tool when fishing! T...

Features: The all new Gamakatsu Octopus Circle Straight Eye Offset Point 4x Strong Nano Alpha Hooks revolutionize a tried and true hook design with...

Features: The Nomad Design DTX Minnow 125 is a revolutionary Sinking Trolling Minnow from the pros at Nomad Design that has unmatched durability, ...

Features: The all new Mustad Alpha-Point A-Tak Ned Jighead from the pros at Mustad is jam packed with fish-catching features sure to help you land ...

Features: The LIVETARGET Flutter Sardine is a realistic saltwater jigging spoon. Crafted using LIVETARGET's new Injected Core Technology (ICT), wh...

Features: The Nomad Design Riptide 115 Fatso Floating Walking Stickbait is a force to be reckoned with on the waters surface with incredible actio...

Features: The all new Gamakatsu O'Shaughnessy Bend Offset Point Nano Alpha Worm Hooks revolutionize a tried and true hook design with an all new co...

Features: Pautzke Bait Co. Liquid Krill is a "universal" liquid attractant that can be used on any species. All-natural scent with no chemicals or...

A blend of herring oil and pollock oil, Pro-Cure Chartreuse Glow UV Baitfish Oil will turn your baitfish chartreuse. It’s not only been really hot ...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...

Features: The Williamson Soft Sailfish Catcher is softer version of the Soft Sailfish Catcher. Softer, concave-shaped head that gives it a erratic...

Features: The Nomad Design Slipstream 280 Flying Fish Wing Pack is a set of replacement wings for the Slipstream 280 Flying Fish Lure. The 280 Flyi...

Features: The Halco GT "Giant Trembler" Trolling Lure is a Giant much like its name implies and is purpose designed to cover lots of water at high ...

Features: The Rapala Floating Magnum is a 7 inch, 1 1/2 ounce oversized floating jerkbait. Perfect choice for catching virtually any moderate to la...

Features: The Williamson Big Game Catcher is an 8 1/4 inch, 2 1/2 ounce skirted trolling jig. Synthetic, holographic foil skirt. Head with 3D eye ...

Features: Gamakatsu's Double Assist hooks are designed for fast and easy replacement on all types of butterfly, flat fall, and "iron" jigs. 6 inch...

Features: The Maverick 230 Sinking Rough Water is a 9 inch, 5 ounce surface lure designed with the weights placed forward in the head section and ...

Features: The all new Strike King 8XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The Bubba 9 Inch Tapered Flex Serrated Back Fillet Knife is a must have for anglers who love to cook their prized catches and comes with ...

Features: The all new Gamakatsu Magic Eye Plug Replacement Hooks have just made your replacement hook search 10x easier! Designed to replace the fa...

Features: The Nomad Design DTX Minnow 120 is a revolutionary Floating Casting/Trolling Minnow from the pros at Nomad Design that has unmatched dur...

Features: The VMC Hover Jig is a new type of Jig from the Pro's at VMC that offers a unique approach to a tried and true design! Equipped with a co...

Features: The Nomad Design DTX Minnow 220 is a revolutionary Sinking Trolling Minnow from the pros at Nomad Design that has unmatched durability, ...

Features: The Williamson Single Assist Hook 3 Pack is used in blue water jigging to prevent tangling around leader. Black nickel construction. Con...

Features: The Bubba 7 Inch Tapered Flex Serrated Back Fillet Knife is a must have for anglers who love to cook their prized catches and comes with ...

Features: The SPRO Power Bucktail Jig HD is an extra heavy-duty saltwater hair jig designed for big, hard-fighting saltwater species like halibut ...

Features: The all new Strike King 5XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The SPRO Power Bucktail Zebra Hair Jig is a new version of the SPRO Power Bucktail Jig with Zebra Glow colorways. Glow-in-the-dark paint ...

Features: The all new Gamakatsu 34R Hydroll Worm "Scat" Hooks were designed in collaboration with Japanese angler Mr. Takeru Tomimoto for use on L...

Features: The Bomber Saltwater Grade Badonk-A-Donk HP is a rattling topwater walking lure. High-pitch rattles attract fish in murky, choppy waters...

Features: The MirrOlure MirroDine 17MR is a 2 5/8 inch, 3/8 ounce twitchbait that runs between 0 and 2 feet below the surface. Wide flash and dart...

Features: The Williamson Rigged Dorado Catcher is perfectly matched with a ballyhoo rigging spring with its large cavity in the rear of the flat-f...

Features: The all new Yo-Zuri Inshore Saltwater Kit is the ideal choice for anglers looking to try their hand at inshore angling! This kit include...

Features: The Halco Twisty Chrome Spoon is a legendary choice for anglers hailing from Australia and they are finally here to take the North Americ...

Features: The all new BaitFuel Saltwater Gel is the ultimate accessory for any saltwater angler looking to enhance hookups and reel in monsters! S...

Features: The LIVETARGET Slow-Roll Shiner is a realistic paddle tail swimbait made with ICT technology. More body roll than typical paddle tail sw...

Features: The LIVETARGET Fleeing Shrimp is an ICAST award-winning lure designed to accurately mimic the action and look of a live shrimp. Designed...

Features: The MirrOlure MirrOminnnow is 3 1/4 inch, 3/8 ounce twitchbait that runs between 0 and 1 1/2 feet below the surface. Designed to mimic n...

Features: The Williamson Popper Pro 160/180 is a champion of traditional popping action. Rugged stainless steel pin and swivel rigging; never lose...